The Thing about Social Media


Do you remember when email was the “new thing”? 

How about the internet, word processors, or even computers?  It sounds funny now, but I remember people doubting if those tools would be anything more than just a passing fad.  Fast forward to 2010 and I earnestly believe that Social Media is the same sort of “new thing” that we’ll need to learn and embrace to be effective leaders in the coming years.

The only reason I bring this up now is that my last post about “Social Surgery” caused quit a stir.  However, despite all the publicity surrounding social networking, I still see a lot of healthcare leaders questioning the need to join and engage on any social networks at all (i.e. Facebook, Linkedin, or Twitter).  They just don’t see the need. 

Maybe I can help by sharing some of my experiences and research.

All around the world, social media is helping build revolutionary communities that are impacting how people get their information.  Just recently, a study showed that 3 out of 4 Americans get their news from social media or email.  Never before has information or peer support been more available, and social media is playing a big role.

In addition to gathering information and finding free support from peers, social media also makes information about you and your organization (both good info and bad) easier to find and share.  If you’re a leader at a medical facility, this could potentially make your work life easier or more difficult, depending on your ability to recognize both the opportunities and threats facing your department or organization stemming from Social Media.

Learning about Social Media is key, just like learning how to use email was important years ago.

Next week on Tuesday, I’ll be doing a webinar for my HFMA chapter called “Making Social Media Work for You”, and I’ll be sharing some thoughts and research in a series of short morning blog posts until then.  Hopefully they’ll be good practice for my HFMA webinar and helpful for anyone wondering about the value and future of social media. 

If you’re interested in the discussion, comments are encouraged and you can subscribe to the blog postings on the upper right hand side of the blog website.

Have a great Sunday!


About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He also enjoys teaching, speaking, writing, and sharing his passion for people and their healthcare. 

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