The Flip Side of Muting Tweets

Jonathon Brewer is a genius social media marketer and true 8pm Warrior. I also consider him a friend and fellow Milwaukee neighbor.

However, I have to respectfully disagree with his recent post about muting tweets through the Tweetbot app or Tweetdeck filters.  He is dealing with a difficult dilemma that I’ve struggled with (mute tweets or miss them), but I think he’s muting some of the most important tweets ever made.

“Proud new father of Frederick Aaron Biebert” Would have been the muted birth announcement on Twitter and Facebook via Instagram

Here’s my thinking.

There are six networks that aspiring 8pm Warriors should use regularly:

Plus a couple more sites I highly recommend:

The world of Social Media is getting very very complex and it seems there are new networks sprouting up every month (i.e. Vine, Chirp, Chirpify, Conversations, Flayvr, Medium, Pheed, Thumb, and more).

My solution?


Use sites simultaneously in real-time.  If I want to announce my new baby is born, I snap a picture on Instagram and it posts to Twitter and Facebook.  If I upload my latest Attention Era Media creation to YouTube, I have it share to Twitter and Google+ at the same time.

Even though Linkedin isn’t very interactive (yet), I don’t want a stale profile.  I keep it fresh by posting discussions there and have them start discussions on Twitter at the same time.

By doing this, I can start conversations with my friends without having to go to every network I use and posting the same thing again and again and again.

This plan makes social media doable and successful for me.

The problem when you mute all tweets from Instagram, Linkedin, Facebook, Tumblr and others is that you’re muting real thoughts from real people.  For me that’s a big loss.

Even if I save some time, knowing that I’m missing birth announcements or funny stuff from my friends just creates a bigger issue.

Brew is a great guy (follow him here) and I’m happy that his feed is less cluttered.  However, he’s muting some of the most exciting moments in my life and the deep conversations started around pictures, videos, and locations.

That is the flip side of muting tweets with Tweetbot or Tweetdeck filters.

Which way do you lean?  Mute some or miss some?

Have a great night!

Aaron @Biebert

Get future posts by subscribing to “Thoughts from an 8pm Warrior” via email for free.

Published by Aaron Biebert

I'm a director, film/video exec producer, leader & 8pm Warrior. I am passionately chasing my goals at all times. I'm listening. Let's talk!

23 comments on “The Flip Side of Muting Tweets”

  1. Cross platform sharing may be a clumsy step toward a semantic web, but we should not think of it as a faux pas. 

    As you say, Aaron, muting can mean missing an opportunity to engage each other at a deeper level.

    But how the heck do we keep up with all the different social platforms, all the connections and all the shares? [grin]

    1. Stan, it’s the never ending story.  Someday hopefully we’ll be able to simplify things, but for now all we can do it our best.  This is my best and Brew is doing his best.

      Hopefully the discussion sparks some new ideas.  I’m ready for them.

  2. It sure can be hard to keep up but I try to do each platofrm on it’s own with different followers on different platforms. Once in a while I’ll combine Twitter w/LinkedIn and sometimes Facebook posts ends up on Twitter. 

  3. I haven’t started muting anyone on Twitter yet, but if I did I wouldn’t mute friends… baby announcements would be nice to see from friend’s, not so sure I really need to see everyone’s announcement. 

    I have most people assigned to lists, so I don’t see the problem of muting if you just want to see certain tweets when you want to see them… maybe lists are the way to go. Make sense?

    1. Lists do make a lot of sense.  I used to use Twitter lists, but found it too much to keep up with when connecting with people.  Lists are only great if you keep them updated.

      Otherwise you’ll miss important tweets, just for a different reason.

      1. No sure if my original comment was removed…
        Yes, I guess my point was that many tweets are not that important, so lists are great if you use them. Some people I follow have great tweets and some others have ‘ok’ tweets. I mean I don’t know how everyone on Twitter can have important tweets, we would go crazy if we read them all, no? :)

    2. Tiana – I’d never recommend muting a person unless for some weird reason you just don’t want to unfollow them.  Rather, I mute the sources that the tweets come from – so, for instance, I never have to hear about someone’s auto-tweeted 3 mile run from their MapMyRun application on their phone.

        1. But see, that’s where this all started Aaron. Muting things like MapMyRun, that silly twitascope thing… But within a week or so my mute list just kept growing…  I may end up going back and “unmuting certain channels” to see how that changes things.

          1. My only disagreement was muting Instagram, Linkedin, and other major networks.  I don’t even have a beef with muting Triberr even though I use it.  If you don’t want blog posts, you shouldn’t have to see them IMHO.

            Everyone has a right to use Twitter how they please, I just think muting tweets just because they have a pic (Instagram) might cause people to miss important things from people like me who use Instagram, Linkedin, FourSquare as extensions of Twitter to save time and extend reach.

            I’d mute all the stupid auto tweeting things like MapMyRun too (maybe even FourSquare because so many use it lamely).

          2. You know, we might actually be on the same page then.  I muted the other networks simply because I use them.  I didn’t need to see all that content multiple times.  I seriously love flipping through Instagram.  I didn’t need to see it on Twitter too.  I actually use LinkedIn to see what people are posting a few times a day and really like the recommendations based on my network.   I also use to take the top links tweeted by my twitter network (without mutes) and read that mostly every day :)

          3. This makes more sense! Yes, in terms of muting 3rd parties (sources). I agree about LinkedIn. I tend to find really cool, top articles there.

   makes sense to use for yourself, I’m just not a fan of it when I see links on Twitter. I only click on the link to see what article of mine someone used. I tested it out a few times and got the funniest articles in my feed, not really what I was looking for. I see how popular it has been getting, I wonder how many clicks the links really get within each person’s paper. 

            Thanks for all the responses! I like when comments add to the article. ;)

  4. I read both posts and can see both of your points. Personally, I’m more concerned with the “productivity” aspect of it than my own user experience. So Jonathan’s method works best for me but for different reasons.

    I’ve had this same debate with a couple of friends for years but that’s the great thing about it; we all have the opportunity to use what works for us.

  5. Aaron, I would like to say that I *do* see Instagram photos when I browse my Instagram app.  I also happened to see your Instagram posts here and there on Facebook but our good ole’ friend “EDGERANK” chooses what I see there.  I knew about your post, and I knew about the photo above only because I had the volume turned down (like I said, I have trackbacks turned off on my site because of the amount of spam I was getting).  I saw this picture on instagram AND on twitter because you were having a conversation with someone.  Just pointing that out because I can’t possibly read every single tweet that 4700 people put out – I’m going to miss a ton of stuff.  When you turn down the volume you actually start hearing more stuff.  I’m super glad that this has at least got people thinking and talking :)

  6.  Hey! I suppose I must be on the side of missing tweets, Congratulations to all of you!! Wow!

    I am of the same mind set/ habit that you follow… I just try to be involved, where ever I happen to be and try to keep them all current and alive. And yes, I do miss things, events… important ones too.

    I have tried and used automation and what it comes down to is that it isn’t me… the real me, responding and having real conversations, ever getting to KNOW each other…

  7. Aaron, Some great points and thoughts. I don’t mute. I share and read through various channels, including Twitter, Google +, Facebook, and LinkedIn. Although I may miss some things, I look at lists and communities and try to stay on top of key thoughts and trends. 

    There is a lot of information flowing, so it is important to unplug during certain times. It helps to refresh. Thanks! Jon

  8. You can still mute someone without having to have their content completely unviewable. Here is how.

    1) Download the Chrome Extension : Tweetdeck

    2) Create a column for users who are muted but still have important content you may want to browse. If there are multiple mutes then put them into a category such as Tech.

    3) Mute the user
    This will hide that user from your main Twitter feed, however because you have a list of users you will still see their content in that list. The list is a way to see content of any user muted or even blocked.

Leave a Reply to Stan Faryna

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.