Web 3.0 Is Here – Why Klout Should Matter to You Now!

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Anyone saying “your Klout score doesn’t matter” is wrong.

After my last post about the future of Klout, I saw many comments like “Ignore Klout scores!”, “Stop feeding the hype!” and “Why do you even care?”

Because I appreciate the discussion and would like to help the misguided, I spent the rest of the week preparing this post.  I hope it helps build an awareness for those folks, any ignorant “experts” out there (Klout haters), and my fellow 8pm Warriors who look to our community to stay on top of a changing world while they are busy building a future.

The world is changing.  So is the internet.

Here’s how…

Brief History of the Internet:

Web 1.0 was based on one-way communication (static websites with read only content)

Web 2.0 introduced two way communication (wikis, social media, blogs, etc.)

Web 3.0 is driven by technology that reads and understands activity on the internet and uses that data to make recommendations and perform tasks using artificial intelligence.


Web 3.0 is here!

Klout is an example of a Web 3.0 technology. It is being used by computers and people to decide if you are newsworthy, important enough to get a free upgrade in Vegas, or skilled enough to get a job interview. There are many ways to use it.

No matter what anyone says, it’s already happening and you can’t stop it.  Here are just some of the 3,000 groups using the Klout API in their technology.

(Image from developer.klout.com)

Last month, Klout had more than two billion (2,000,000,000) requests for information from all of their partner development organizations.  That’s an incredible amount of information!

Keep in mind this number will only increase as we rely on applications using artificial intelligence to help us save more time, make smarter decisions, and take advantage of trends as they are happening.  It’s not showing any signs of slowing down.

Looking back at this past month, I used Klout to discover others in my field, screen out spammers on twitter, and make a hiring decision.  Even though I like to pioneer new practices and use new technology, I know that I’m not alone on this one.  Ready or not, this is really happening.

Klout matters

How can it not?  I’m starting to see these scores everywhere!  I see Klout scores in email marketing, social media updates on Twitter or Facebook, and in news articles I read.

This is what I see when you tweet @Biebert.

If I only have 5 minutes every hour to respond to 50 tweets from unknown people, who do you think I respond to first?

If I’m doing it, others are too.

Like all smart leaders, I use data to make decisions.  Klout is data.

Klout will also improve artificial intelligence and automation.  Computers that know who to target will be more efficient.  There could be a time when you are followed, unfollowed, retweeted, or featured in the news based on a computer calculation.  That time may be sooner than you think.

Flaws are no excuse to ignore an emerging technology

Yes, there are flaws.  Everyone keeps saying that, hoping it will somehow change something.

However, its a silly argument because there are flaws in almost everything that we use today.  When is the last time you heard someone say that the Kelley Blue Book was irrelevant because it had bad information on a couple cars or sportscasters on TV are unnecessary because they called out the wrong name in one game.

It happens.  Especially when a technology is in a beta stage, like Klout.

These errors do make me concerned, hence the reason I wrote my last post.  However, I was dumbfounded by how many people were saying that Klout doesn’t matter or that I and other bloggers are only feeding the beast.

The beast will grow no matter what I write and it’s time to embrace it before you get left behind.  Since I’m always eager to be proven wrong, I openly declare a challenge to any expert to show me why Klout is not relevant.  Show me why I’m wrong and we can all learn something.

At the bottom, I will update this post to link to any trackback article written to oppose or support my position:

Klout matters and everyone needs to get on it if they’d like to work in any occupation that requires influence.

If you agree, share this post on Twitter, Facebook or wherever.  If you disagree, write me a rebuttal.  I’ll share it.

Let’s have a meaningful discussion on this and show true leadership into the next era. Join the conversation on Twitter, on our 8pm Warriors community Facebook page, or comment below. It’s time the world knows that data and analytics, no matter impersonal or unfair, will be disrupting the way we’re using the internet right now.

Have a great night,


PS. If you’re not registered for free on Klout.com yet, click here if you’re interested in registering.

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Blog Responses to Our Klout Discussion

Influence Peddling Down The Rabbit Hole by Jacob Varghese

Big Changes or Small Ones?

Your choice.

So many people think they have a choice if they want to change or not.  However, reality is that we’ll either decide to make small changes as times and technology change, or make big ones when we get behind and have no other choice.

  • New technology is always being invented.
  • Public preferences and tastes develop.
  • Everything ages.

How will you deal with  inevitable changes?

8pm Warriors should spend some of their evening time researching, learning, and changing ahead of the curve, not behind it.  (Have you checked out Quora yet?)

Have a great night,


A Reminder to Take Time

Recently, I was on Bradford Beach building a sandcastle with my two small children.  While the end result was a small, but successful castle, it was the process that was so enjoyable and memorable. 

But, as I looked around, I also saw parents that were leading their sandcastle building project so strongly (and efficiently) that they ruined the experience for their now crying kids.  Even though they eventually finished their castle, it was a bad memory for everyone involved. 

Unfortunately, I see the same thing sometimes with vacations, family reunions, weddings, and other events in our lives.

It got me thinking about the building projects, technology implementations, and other big projects that I’ve seen around the healthcare world. 

In many cases, project managers have done such an amazing job of including everyone in the process and making it a positive, bonding experience.  However, in other cases, the project leader was so focused on project goals, budgets, and timelines that the people involved were forgotten.  Consequently people became disenfranchised, began withdrawing, and sometimes even sabotaged parts of the project.  By the end, the project was completed, but people were hurt, angry, or had new jobs at other places.

So, what made the difference?

Taking time.


Hopefully you can remember the joy of a project that is accomplished as a true team.  Take time for individuals (not just groups).  Take time to explain yourself and your motivations.  Take time to truly listen.

You will probably learn some great information or new perspectives, and in the worst case you will at least have a happy staff.

I know that budgets are tight in this economy.  However, asking people to do more than they can do, with less than they need, and without a voice, is asking for a bigger crisis than your budget concerns. 

I know it sounds easier said than done, but as the economy improves (and healthcare reform continues), you will find it harder and harder to find experienced staff in our industry.  The shortages are returning, and if you forget about people, they will migrate to the leaders that listen while they lead.

Take some extra time.  You won’t regret it.


About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He also enjoys teaching, speaking, writing, and sharing his passion for people and their healthcare.

Learning on the Fly

(This post is part 2 of a short series on 4 Skills for Healthcare Leaders)

Question:  What do 32,000,000 new patients, FourSquare.com, ICD-10, and Audit MICs (Medicare Integrity Contractors) have in common? 

Answer:  They will all be important to our industry.  They are new.  And they’re knocking at your door.

Increasing shortages of doctors and nurses, social media usage, new regulations, EMR’s, reforms, technology upgrades, and on, and on…and on.  It never seems to stop, and it never will. 

Many people now say that we live in a world of continuous change, and when I see what our partners, suppliers, and government contractors are inventing every year, it seems quite obvious.  Change is no longer something to prepare for; it’s a way of life. 

Our new way of life 

Some people might say that I’m being dramatic.  However, if you look back just a couple years, it is interesting to think that there were no RAC’s, no Healthcare Reform, few EMR’s, no HITECH Act, no Twitter, no iPhones.  Change is now constant, and as developing countries only add innovation and  new technology, times and tools will change even more. 

In the world of continuous change, the only way to ride the wave will be to lead by learning, and learning quickly. 

That’s why it made my Top 4. 

See you tomorrow for the topic of Social Media Savvy.  Have a great day! 

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About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He also enjoys teaching, speaking, writing, and sharing his passion for people and their healthcare.