A couple months ago I asked if your organization was acting like a circus. Now I want to tell you why it’s not so funny.
Let’s warm up with the words of one famous 8pm Warrior, Sun Tzu, and his best selling book The Art of War:
“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”
Why is it that you can have success following a strategy without tactics, but not tactics without strategy?
People like knowing there is an intelligent master plan behind everything.
It keeps them comfortable, it keeps them focused, it builds trust, and it’s never been more important than now. With the arrival of social media and the expectation of transparent organizations, you can’t hide it so well when you don’t have a strategy.
(Side note: Hiring talented people and getting out of their way is not a real strategy)
You might have talented people and great tactics, but if your team is not coordinating on decision-making, marketing, and communications, it looks like no one is at the wheel.
Ultimately, it leads to failure.
No one likes to work for, buy from, or partner with a leaderless organization. It just doesn’t feel safe.
No matter how painful or time consuming it might be, it is time to get the whole team together, come up with your master plan, and stick to it unless you all shift together.
Have a great night,
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