Web 3.0 Is Here – Why Klout Should Matter to You Now!

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Anyone saying “your Klout score doesn’t matter” is wrong.

After my last post about the future of Klout, I saw many comments like “Ignore Klout scores!”, “Stop feeding the hype!” and “Why do you even care?”

Because I appreciate the discussion and would like to help the misguided, I spent the rest of the week preparing this post.  I hope it helps build an awareness for those folks, any ignorant “experts” out there (Klout haters), and my fellow 8pm Warriors who look to our community to stay on top of a changing world while they are busy building a future.

The world is changing.  So is the internet.

Here’s how…

Brief History of the Internet:

Web 1.0 was based on one-way communication (static websites with read only content)

Web 2.0 introduced two way communication (wikis, social media, blogs, etc.)

Web 3.0 is driven by technology that reads and understands activity on the internet and uses that data to make recommendations and perform tasks using artificial intelligence.


Web 3.0 is here!

Klout is an example of a Web 3.0 technology. It is being used by computers and people to decide if you are newsworthy, important enough to get a free upgrade in Vegas, or skilled enough to get a job interview. There are many ways to use it.

No matter what anyone says, it’s already happening and you can’t stop it.  Here are just some of the 3,000 groups using the Klout API in their technology.

(Image from developer.klout.com)

Last month, Klout had more than two billion (2,000,000,000) requests for information from all of their partner development organizations.  That’s an incredible amount of information!

Keep in mind this number will only increase as we rely on applications using artificial intelligence to help us save more time, make smarter decisions, and take advantage of trends as they are happening.  It’s not showing any signs of slowing down.

Looking back at this past month, I used Klout to discover others in my field, screen out spammers on twitter, and make a hiring decision.  Even though I like to pioneer new practices and use new technology, I know that I’m not alone on this one.  Ready or not, this is really happening.

Klout matters

How can it not?  I’m starting to see these scores everywhere!  I see Klout scores in email marketing, social media updates on Twitter or Facebook, and in news articles I read.

This is what I see when you tweet @Biebert.

If I only have 5 minutes every hour to respond to 50 tweets from unknown people, who do you think I respond to first?

If I’m doing it, others are too.

Like all smart leaders, I use data to make decisions.  Klout is data.

Klout will also improve artificial intelligence and automation.  Computers that know who to target will be more efficient.  There could be a time when you are followed, unfollowed, retweeted, or featured in the news based on a computer calculation.  That time may be sooner than you think.

Flaws are no excuse to ignore an emerging technology

Yes, there are flaws.  Everyone keeps saying that, hoping it will somehow change something.

However, its a silly argument because there are flaws in almost everything that we use today.  When is the last time you heard someone say that the Kelley Blue Book was irrelevant because it had bad information on a couple cars or sportscasters on TV are unnecessary because they called out the wrong name in one game.

It happens.  Especially when a technology is in a beta stage, like Klout.

These errors do make me concerned, hence the reason I wrote my last post.  However, I was dumbfounded by how many people were saying that Klout doesn’t matter or that I and other bloggers are only feeding the beast.

The beast will grow no matter what I write and it’s time to embrace it before you get left behind.  Since I’m always eager to be proven wrong, I openly declare a challenge to any expert to show me why Klout is not relevant.  Show me why I’m wrong and we can all learn something.

At the bottom, I will update this post to link to any trackback article written to oppose or support my position:

Klout matters and everyone needs to get on it if they’d like to work in any occupation that requires influence.

If you agree, share this post on Twitter, Facebook or wherever.  If you disagree, write me a rebuttal.  I’ll share it.

Let’s have a meaningful discussion on this and show true leadership into the next era. Join the conversation on Twitter, on our 8pm Warriors community Facebook page, or comment below. It’s time the world knows that data and analytics, no matter impersonal or unfair, will be disrupting the way we’re using the internet right now.

Have a great night,


PS. If you’re not registered for free on Klout.com yet, click here if you’re interested in registering.

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