TMI: Two Phone Numbers is Too Much

I’ve been talking a lot lately about personal branding, and it’s time for us to reconsider the way we use phone numbers on email signatures, business cards, and websites.

These days, why does anyone need two or more business phone numbers?

It’s too much information, but at least once a day I see a signature line or business card that has two or more phone numbers.  Here are some of my favorite examples:

Fairly common email signature:

John Smith

Director of Finance

Acme Inc.

Direct: 234-456-7890  x. 4321

Mobile: 234-111-0000

Fax:  914-921-2155

Fairly common business card:

Three phone numbers:

Two numbers, no labels:

Three phone numbers, two emails!

There is no reason a client, colleague, or loved one should have to waste time wondering which number to call, or worse yet, calling both.

Do they leave a message after the first one, or wait until they can’t reach you on the second one?  Should they leave messages on both?  Is it a bad idea to call your mobile phone during the day or your direct number during the evening?

Too many questions, too much information!

It is confusing, irritating, and problematic from a marketing standpoint also.  We’re throwing too much information at each other, and extra phone numbers only add clutter to your email, business card, or website.

Furthermore, we’re just giving ourselves one more voicemail to check.  It’s time to take a step back and reconsider what we’re doing.

I can only think of two scenarios, and both require just one phone number:

1) If you want to be available for your clients when they need you (recommended), share your mobile number.

2) If you want your clients to contact you during your office hours only, share your direct line.

Less is more.

Have a great night,



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