My wife woke me up this morning asking if the marketing team at Menards chose the picture below on purpose. I don’t think so (see for yourself).
I was going to privately email or tweet it to them, but they don’t have twitter or a public email address on their “Contact Us” section of their website.
I figure this is a great teachable point of view for any big companies that are ignoring social media as a way to communicate with their customers. Menards does around $8 Billion in sales each year, so they should probably be interested in this “new technology” called Social Media.
(Menards, if you’re listening, email me at Menards@8pmWarrior.com if you’d like some free consulting on using social media to engage, listen, and respond to situations like this one…it’s for more than just marketing. If you’re really feeling adventurous, tweet @Biebert)
Here’s what I tweeted, let’s see how long it takes for them to respond. http://twitpic.com/56c05n
If you wonder if I’m making it up, feel free to check it for yourself on Internet Explorer. I tried it a couple times, still there:
- Go to Menards.com
- Click on the “More…” link on the grey menu (far right)
- The picture in question is under “Home Decor”
What’s your take? Is it time for big companies to get on Twitter?
Have a great night,
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