Part 2: Why Should You Care about Social Media?

Yesterday I made the point that we aren’t just using the Internet as a tool anymore, but rather that we are becoming a part of it.

If you buy into that point, then you need more than a modem or router to access this new internet.  You need Social Media.  All the helpful information shared by your peers, industry changing discussions taking place right now, real-time news…it’s available through Social Media. 

Social Media is what connects us to each other.

We need to care about Social Media because it’s the new way people are interacting with the world.  Every Christmas I get fewer and fewer Christmas letters from family and friends, and they’re not coming in email either.  Their updates are happening every day (or every hour sometimes) on facebook, YouTube, twitter, and other Social Media sites.

The fact of the matter is that if you don’t embrace Social Media, you risk missing out on pictures and videos of family, invitations to events, or exciting announcements like engagements, babies, or awards.  Basically, you risk missing out on a big part of our world.

That includes your work world too.

Industry news, peer support, and networking are all happening online right now on the new internet, the social internet.

Now that we’ve established the “Why”, I’d like to talk about the “How” tomorrow.  If you’d like to continue the discussion, I invite you to subscribe to this blog on the upper right side of the blog page (

Have a great day!  We’ll continue this tomorrow.



About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He also enjoys teaching, speaking, writing, and sharing his passion for people and their healthcare.