6 Takeaways from My Twintterview Crowdsource Experiment

Want to hire someone to connect with clients on social media sites?  Use social media to test candidates while getting feedback from your clients!

You might be surprised by what you find…

It’s official. The first half of my crowdsourced “Twintterview” (Twitter Interview) experiment is completed and here’s a brief summary of how it went:

  • 1100 position page visits
  • 15  pre-screened candidates
  • 7 days of twinnterviews
  • 3 final candidates
  • 1 easy choice

I offered the social media manager position to Nathan Nommensen, a recent graduate of one of the best business schools in the Midwest, and he accepted it.

Along the way, I developed some principles I wanted to share with job seekers who may face a similar twintterview process:

  1. Respond quickly, don’t make the process difficult
  2. Don’t be afraid to show initiative and enthusiasm
  3. Don’t reschedule your live interview (if you need the position, act like it)
  4. Check your public social media profiles for crude, distasteful pictures
  5. Be different, catch my attention
  6. Be personal

In my mind, the perfect candidate would already understand what was needed, quickly answer the question “How can I help you”, stand out in the crowd, and use real life skills to move the discussion to the next level with a coffee, lunch, or even a beer. Most of all, they would be intelligent, likable, and personal while answering my tough questions.

Many leaders prefer to hire “people people” with real life skills, but don’t always know how to test for it.  Through this process, I was able to find someone in one week, with limited impact on my busy schedule, and a guarantee they are qualified.  I highly recommend you try this.  (Comment below if you have questions on how to set it up)

How did the crowdsource part of it turn out?

Almost 100 people were eager to offer feedback in private, but there were a handful that offered public observations and helped steer the discussions.  Here are some examples:


“I’m digging Nathan. He seems the most natural & engaging. Everyone else was trying too hard, tweeting at you; he’s tweeting w/ u.”

Tiffany Kummer


“I’m very intrigued. Count me in. I like Nathan. But would like to see more from Jacki. Still reading abt the others”

Celinda Appleby


“Great! A fascinating process to observe @Biebert. After gauging enthusiasm, online personality, drive for greatness, I chose @NathanNommensen

Andrew Syiek


Now on to the second stage.  How will this turn out when it counts?  Will this be the right addition to help increase viewership of these two startup productions.

Stay tuned!

Have a great night,


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The Last Blog: “It’s time to go!”

It’s official.  I’m dying.

In some ways I’m still in denial and don’t talk about it nearly enough.  I’ve known for a while, but like many 8pm Warriors, I’ve been too busy chasing dreams to stop and share the important stuff before I leave this world.  Too busy to share what I was really about…what makes me tick.

I want to share the deep stuff.

Today was potentially my last birthday and this blog may be my last, so now is a good time to open up.  For those seeking a community of 8pm Warriors, you may relate to this post.

It’s time to go!

My first memory ever was playing with plastic Native American figures and green Army guys in the front seat of the U-Haul my father was driving from Milwaukee to Livingston, Montana.

My mother and sister were in the Subaru wagon behind us, and the only thing I remember besides the toys was the feeling of excitement.

We were going somewhere!

If today was my last day and I only had a few words left, I would urge my children, friends, and family members to please go somewhere!

Do something.  Act on your beliefs.  Don’t just wait, hope, or wonder.  Follow your dreams!

It’s time.

For me “going somewhere” is my first memory and hopefully it will be my last one too.  There’s something special about going somewhere.

Where should you go?

Start at the beginning.

For me, little did I know that those plastic warriors would stay with me the rest of my life.  My father later gave me the nickname “Warrior” and I played college football for the Warriors too.

I was definitely a warrior.

My closest friends, family, and colleagues know that my warrior passion is not usually directed at someone or something, but rather for someone or something that I believe in.  I love strategy.  I love motivation.  I love my fellow warriors.

“In the spring…the time when kings go off to war”

– 1 Chronicles 20:1

Spring is my favorite season.

For as long as I can remember, I’ve enjoyed the stories of ancient leaders and heroes who led teams of people against evil.  Fiction or non, there was something inspiring about working together to do something truly amazing or unlikely.

Those stories continue to inspire me.

Naturally, leadership was the direction I pursued and if I couldn’t find the right team or organization to lead, I started a new one.  I now spend my time in marketing or executive leadership positions, using that love of storytelling and inspiration to rally my team members to accomplish feats they never thought possible.

It’s been a wonderful career and so today I ask you to consider your inspirations.

Where do you want to go?

I’m running out of time, and so are you.  We’re all dying.

Seize the day.

Have a moving night,


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Note:  I’m not aware of any specific terminal illness I may have, just that we are all dying.  Instead, I wanted to try a blogging twist on the traditional “Last Lecture” idea (academia).  Consider writing your “Last Blog”, it’s liberating.  A couple years back, I read the book “The Last Lecture” and determined that one should seize the day and share now, rather than when it’s too late.

Here’s more about that book:


Warrior of the Week: Philip Nowak

What is an 8pm Warrior?

As part of my mission to build this community, I’m going to feature a different person each week who defines what it means to be an 8pm Warrior.

Meet Philip Nowak, a social media engagement manager for a Fortune 50 retailer.  He is also the founder of Firmology.com, a small business news and information media company.  In addition to sharpening his writing skills at PhilipNowak.com (one of my favorite blogs), Philip is working on his first book slated to be published in 2011.

His passion is contagious. You’re going to love not only his blog, but his business goals, bucket list, and much more.

I asked Philip to share his goals, the action plan, ways our community can help, and advice he has for other 8pm Warriors.

Here’s what he said:


I just blogged about my bucket list recently, so this topic is still top of mind.  Professionally, I aspire to be a successful entrepreneur, well-respected thought leader and bestselling author.  Some fun things I’d like to accomplish include continuing to lead an active and healthy lifestyle, earn the independence required to travel the world and to learn a couple of new languages (Russian and Chinese Mandarin).  Most importantly, I aspire to be a loving husband, a proud father and to be able to provide my family with the best of everything: home, health, education and endless opportunities.

Action Plan:

Currently, I am working moving forward with five key projects: my day job, Firmology.com, PhilipNowak.com, my first book and learning Russian.  I attack all of my goals with ferocity and not a day goes by without me working on at least two key projects.

My day job is currently the most important project on my list as it provides the financial backbone for everything else that I am working on.  I strive to learn as much as possible each day and have had the opportunity to gain experience working on a wide variety of projects within the social media, social commerce and ecommerce spaces.

I launched PhilipNowak.com as an outlet for my personal thoughts or as I like to call it, ‘PHILosophy.’  Consequently, blogging every single day has sharpened my writing skills and made the task of writing my first book much easier.  Practicing different styles of writing is also helping me gear up for the launch of Firmology.com.

Finally, I practice Russian using Rosetta Stone as much as I can each week.  I’m learning Russian so that I can better understand and communicate with my girlfriend’s family.  Given the fact that we plan on teaching our future kids Russian and Chinese Mandarin, I decided that it was critical for me to learn both in the next few years.

Help Philip:

A project I could use help with is Firmology, a small business news and information media company.  I’m currently looking for small business innovation story submissions and writers within the topics of business strategy, technology, mobile, social media and social commerce.


The one piece of advice that I tell over and over again is this:

“You have to take little steps before you can take giant leaps.”

I have learned firsthand that you can have all the passion in the world, have amazing ideas and make huge plans, but in the end you have to execute on the boring little details from start to finish.  Don’t get discouraged if you don’t gain any traction in the beginning stages of your idea, plan, project or vision.

This applies to everything, whether you are studying a new language, launching a startup, trying to get into shape or even writing a book.  Keep your head down, execute day after day and you’ll eventually reach your goals.


We’ll be featuring his material all week on the 8pm Warrior twitter feed and facebook forum.  Here are some other ways to connect with Philip:

Twitter:  @PhilipNowak

Blog:  PhilipNowak.com

Company:  Firmology.com

If you have a favorite 8pm Warrior you think we should feature, please let us know by sharing a link to their blog/website in the comment section, tweeting @8pmWarrior, or posting info on the 8pm Warrior facebook forum.