Remember the dot com bubble?
Webvan.com and Pets.com were nice ideas, but they didn’t deserve the levels of investment or credibility they received. At best, they were ahead of their time. The dot com bust ensued.
Wherever there is hype, a bubble is right behind.
Klout is getting a lot of hype right now, and we may be facing an “online influence bubble”. It’s a bubble driven by passionate people like me that wanted to believe our hard work and social networking success could be easily measured with an algorithm and score.
I wanted to believe in a shortcut, that technology could accelerate a rise to the top, that I could use content and engagement to bypass the old waiting game.
Sadly, it’s not there yet.
It simply can’t measure influence correctly. Yes, those with high Klout scores are usually influential people online, but what about everyone it misses? What about Jack Welch?
Online influence is not the main type of influence, yet.
Until it is (I believe it’s headed that way), we must remember offline influence is still how most decision makers make decisions. This doesn’t mean that Klout is irrelevant, it just means that it’s not a mission critical issue for leaders right now.
Unless you are an internet marketer, social media consultant or blogger, Klout is not something critical to your career. That may change, but first the bubble will pop and we’ll rebuild this online influence measurement idea without the hype.
I’d love to hear your thoughts. Here is a brief overview of my personal thoughts:
- Due to it’s growing power, Klout needs to self regulate itself
- Web 3.0 is here and Klout matters
- Offline influence is deeper than online Klout
- We have probably over-hyped Klout now (this post)
I hope this is my last Klout post for a while. Scientific measurement of human influence is a relatively new concept, and I appreciate your patience and comments while I develop my position. I realize it seems like some flip flopping, but I can assure you I don’t have bipolar disorder or schizophrenia.
Have a great night
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