Part 2: Why Should You Care about Social Media?

Yesterday I made the point that we aren’t just using the Internet as a tool anymore, but rather that we are becoming a part of it.

If you buy into that point, then you need more than a modem or router to access this new internet.  You need Social Media.  All the helpful information shared by your peers, industry changing discussions taking place right now, real-time news…it’s available through Social Media. 

Social Media is what connects us to each other.

We need to care about Social Media because it’s the new way people are interacting with the world.  Every Christmas I get fewer and fewer Christmas letters from family and friends, and they’re not coming in email either.  Their updates are happening every day (or every hour sometimes) on facebook, YouTube, twitter, and other Social Media sites.

The fact of the matter is that if you don’t embrace Social Media, you risk missing out on pictures and videos of family, invitations to events, or exciting announcements like engagements, babies, or awards.  Basically, you risk missing out on a big part of our world.

That includes your work world too.

Industry news, peer support, and networking are all happening online right now on the new internet, the social internet.

Now that we’ve established the “Why”, I’d like to talk about the “How” tomorrow.  If you’d like to continue the discussion, I invite you to subscribe to this blog on the upper right side of the blog page (

Have a great day!  We’ll continue this tomorrow.



About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He also enjoys teaching, speaking, writing, and sharing his passion for people and their healthcare. 

Published by Aaron Biebert

I'm a director, film/video exec producer, leader & 8pm Warrior. I am passionately chasing my goals at all times. I'm listening. Let's talk!

2 comments on “Part 2: Why Should You Care about Social Media?”

  1. These are some great points. More and more people are using social media to send out invitations and let people know about events. I have received party invitations through Facebook and even things like wedding invitations. Social media is becoming the way to let people know what is going on in your life and is a cheaper way to let people know about events that are going on. This way you do not need to pay for postage and it is much faster. If you are not connected with social media, you can miss out on things that are going on all around you!

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