“QR Codes are so 2010!”
That’s what I tried explaining to Jimmy Fallon tonight when he used a giant QR (Quick Response) Code in Stephen Colbert’s spoof of Rebecca Black’s “Friday” song.
It’s time to advance.
In the era of $49 iPhones, smart phone usage is skyrocketing and leaders are trying to connect clients to their digital presence through traditional offline marketing materials. In the past, QR Codes were the way.
(Not familiar with QR Codes? Check out the black & white image to the right.)
If you’ve never used QR Codes before, don’t worry. As far as I’m concerned, there is no reason to use them in a marketing campaign ever again (they are going the way of the VHS tape, floppy disk, or land line phone).
It is time to start using MS (Microsoft) Tags in any offline marketing you are doing that asks customers to call a number, take your contact information, or go to a website. Why not make it easy for your customers to call you, connect with you, or find your site without typing anything?
Here’s why MS Tags are better than QR Codes:
1) MS Tags can be 44% smaller.
When designing beautiful and effective marketing pieces, space is valuable. MS Tags offers us a smaller option.
Here is the minimum dimensions for each:
- MS Tag (color): 0.75 inch
- MS Tag (b&w): 0.875 inch
- QR Code: 1 inch
Note: QR Codes get bigger as you add more information to them (longer message, number, or URL)
2) MS Tags offer flexibility.
QR Codes are permanently linked to whatever is programed into the code. MS Tags can be switched to whatever message, website, phone number, or vCard (electronic business card) you want, whenever you want. By using an MS Tag, you don’t have to switch the tag you use on your business card, marketing flyer, etc. every time you switch messages or strategies.
It makes sense in a fast paced world.
3) MS Tags build in tracking.
Every time someone scans your MS tag, it is tracked and made available to you in a report. QR Codes do not offer any sort of tracking ability. This is a huge advantage, since metrics should be the basis for all marketing decisions. ROI is key and MS Tags can help adjust your strategy on the fly.
In addition to the above three reasons, there are other advantages such as faster scanning, more supported languages (6), location based GPS campaign customization, and tag design customization (you can design the tag to look more like a picture). I personally have used QR Codes & MS Tags in marketing campaigns and from personal experience I can confidently recommend the MS Tag to my fellow 8pm Warriors.
If you’re curious how they work, grab your smart phone and try scanning the two pictures on the upper right or check out “3 Examples of MS Tags in Marketing“. Let me know what you think.
Have a great night,