I work with a lot of small businesses. I own a small business. My friends are fellow 8pm Warriors too.
I see a lot of stuff.
Unfortunately, your stuff is really ugly.
I know, I know I know. It sounds mean. That’s why I was too nervous to tell you directly. I feel bad. If you found this article on Facebook, Twitter, or Linkedin, your friends probably feel the same way. Everyone (including me) is afraid to tell you, so they nominated me to be the bad guy this time.
Here’s the breakdown:
- The visual elements on your website look old and worn out.
- Your logo looks like it was designed on Microsoft Paint 10 years ago.
- The fonts you’re using say more than the words you’re using.
- Your videos look like a 13 year-old made them with a webcam and iMovie.
- Your background music is cheesy.
- Your clever designs aren’t clever.
- Your photos are dark and grainy.
Your stuff is really ugly.
It used to be endearing….a right of passage for new entrepreneurs. “Just design it yourself,” they’d smile and say. I was an enabler, nodding in agreement while adding:
“Entrepreneurs can’t afford great design. Creative people are too expensive for small businesses!”
However, that is poor advice in an online world dominated by Pinterest, Instagram, Facebook, YouTube, and other visual media sites. I’m embarrassed to share your site. I don’t want to buy from you because I mistake your ugly stuff for a lack of competence.
Good design is achievable for the average small business now. All you need to look good is put an ad or two in Craigslist, use countless crowd-source design websites, rely on templates, find hungry design students willing to intern, or look up tons of design companies that are slow right now.
Your stuff doesn’t have to be so ugly.
With so much ugly stuff out there, it is a crying shame that there are so many creative 8pm Warriors unemployed or underemployed. I see them everywhere I look…I get resumes upon resumes. We had to take our career page down. I feel bad.
This is your chance to look like a million bucks without spending it.
There is no excuse for ugly stuff. It hurts my eyes. It hurts your reputation. It hurts your business.
Get a decent designer tonight,
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