YouTube Changes to Integrate with Google+, Twitter & Facebook Videos

YouTube is more than cute animal videos, funny stuff, and stupid stunts. It grew up today.

Ignore at your own risk.

Any 8pm Warrior trying to get their message out or sell a remarkable service should be using YouTube.  Video cameras are built into nearly every smart phone and nothing captures the personality of a business like video.  Nothing.

I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way.  Video changes the game.

Here’s why YouTube matters:

  • YouTube is the #2 search engine in the world (think SEO)
  • It is the largest video-based social network
  • Google+ is now integrated even closer with YouTube for additional community building (more on the way)
  • YouTube is simple to use and even offers a free video editing feature
  • Video is perfect for the Attention Era

YouTube made widespread changes to their channel formats today and I think it changes everything.  In the past it was millions of chaotic channels with long lists of video uploads that were hard to understand or group together.  Email subscription was the best way to keep up.  It was barely social.

That all changed today.

In what was probably the biggest upgrade since Google bought YouTube, channels can be restructured to display videos in the form of a series, much like a television network groups their shows together for DVR or On Demand.  It even tracks which episodes you’ve already watched in a series.

Each YouTube account also has a news feed feature, much like other social networks. To make it more social, the new YouTube is even more integrated with Google+, Facebook, and Twitter.  This makes it much easier for interested viewers to subscribe and interact with brands or personalities that they enjoy.  It keeps each channel fresh, even when no new videos are posted.

It’s a lot more like TV now.  It’s how it should be.

I really like it.

Channels Using the New YouTube Channel Upgrade

You can see screenshots of the new upgrades below:

New YouTube Channel Design

 

 

New YouTube News Feed with Google+ Integration

 

 

If you have any questions about the new YouTube upgrade, feel free to post the questions below, on the 8pm Warriors Facebook discussion forum, or on twitter @Biebert. I’ll do my best to answer or point you in the right direction.

Have a great night,

Aaron@Biebert

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In Defense of a 2-Year-Old Secretariat

While reading Warren Buffett’s letter to the Berkshire Hathaway shareholders last week, I came across something very interesting.

Apparently, Warren Buffett just hired 39-year-old Todd Combs as part of his succession plan.  Some are up in arms, saying he “lacks experience” and is too green.  Since Todd and I share the same generation, I was intrigued by the following explanation by the “Oracle of Omaha” himself:

“Our goal was to find a 2-year-old Secretariat, not a 10-year-old Seabiscuit.”
– Warren Buffett

I want to be clear that I have absolutely no problem with experienced people.  In fact, I’m on the lookout for an experienced mentor myself.  I believe that experience may bring additional maturity, strength, and other positive traits to a person.

However, in a time when our world is changing faster than ever before, I want to caution people who focus on “experience” rather than talent and learning ability.

Just look at the last 10 years, as Google went mainstream and some of the most popular marketing tools in the world wove themselves into the fabric our lives:

  • Wikipedia (2001)
  • Linkedin (2003)
  • Facebook (2004)
  • YouTube (2005)
  • Twitter (2006)
  • iPhone (2007)
  • Groupon (2007)
  • Foursquare (2009)

The Attention Age has begun!

With New Media entering the stage, business leaders must deal with 24 hour news cycles and the collective attention span of a world constantly seeking out the next big thing.

Personally, I’m enjoying it.

I’m embracing it.  I’m learning it.  I’m living it.

Whether you’re a “10-year-old Seabiscuit” or a “2-year-old Secretariat”, one thing is for certain:

Experience isn’t as important as it used to be.

We’re all students in these new and exciting times, and the leaders who are best with creativity, learning, and vision will win big.

Todd, I’ll be cheering you on.

Have a great night,

Aaron@Biebert

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Part 2: Why Should You Care about Social Media?

Yesterday I made the point that we aren’t just using the Internet as a tool anymore, but rather that we are becoming a part of it.

If you buy into that point, then you need more than a modem or router to access this new internet.  You need Social Media.  All the helpful information shared by your peers, industry changing discussions taking place right now, real-time news…it’s available through Social Media. 

Social Media is what connects us to each other.

We need to care about Social Media because it’s the new way people are interacting with the world.  Every Christmas I get fewer and fewer Christmas letters from family and friends, and they’re not coming in email either.  Their updates are happening every day (or every hour sometimes) on facebook, YouTube, twitter, and other Social Media sites.

The fact of the matter is that if you don’t embrace Social Media, you risk missing out on pictures and videos of family, invitations to events, or exciting announcements like engagements, babies, or awards.  Basically, you risk missing out on a big part of our world.

That includes your work world too.

Industry news, peer support, and networking are all happening online right now on the new internet, the social internet.

Now that we’ve established the “Why”, I’d like to talk about the “How” tomorrow.  If you’d like to continue the discussion, I invite you to subscribe to this blog on the upper right side of the blog page (http://www.ClearMatters.com).

Have a great day!  We’ll continue this tomorrow.

 

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About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He also enjoys teaching, speaking, writing, and sharing his passion for people and their healthcare. 

Part 1: What is Social Media?

 

I’d like to start this series by defining “What is Social Media?”

The definition of social in this case refers to living within a community, not necessarily the fun or trivial type of social you might picture when thinking of parties.  Social means community. 

As for the word “media”, there is no clear definition of what makes a website or online service “social” and just like many concepts, it has taken on a life of its own.  However, one thing remains clear:  The rise of Social Media and the activity of “Social Networking” marks a fundamental change in how we use the Internet.

In the past, the internet was a tool you used to get information from websites in a one way fashion, from the website to you.  Now, the Social Media revolution has created a more social, collaborative, interactive and responsive web.  This marks a change in us as a society and the Internet as a technology.

Today, we aren’t just using the Internet as a tool — we are becoming a part of it.

What is Social Media? It is the group of tools that create the new web, the human web.

 

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About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He also enjoys teaching, speaking, writing, and sharing his passion for people and their healthcare.