Problems with 8pmWarrior.com

It looks like the blog may be facing some problems with CSS programming behind the scenes and the menu keeps disappearing.  The joke is that a 7pm Warrior got jealous and tried to sabotage it.

Luckily, there is an awesome 8pm Warrior named Ryan Maynard who is helping get our blog back in shape as I write this.  That’s great, because I am just about to run out of hair to pull out.

He’s the 8pm Warrior of the week and I highly recommend you check out his stuff. It is no wonder he’s booked through September.

Check him out here:

http://about.me/ryanmaynard and

http://voltechconcepts.com

He’s generous, intelligent, and one of the nicest guys I’ve met through the 8pm Warrior community.  I highly recommend you connect with him.

Have a great night,

Aaron@Biebert

Hint: You Might Want to Get on Twitter!

Home Decor?

My wife woke me up this morning asking if the marketing team at Menards chose the picture below on purpose.  I don’t think so (see for yourself).  

I was going to privately email or tweet it to them, but they don’t have twitter or a public email address on their “Contact Us” section of their website.

Menards, click here

I figure this is a great teachable point of view for any big companies that are ignoring social media as a way to communicate with their customers.  Menards does around $8 Billion in sales each year, so they should probably be interested in this “new technology” called Social Media.  

(Menards, if you’re listening, email me at Menards@8pmWarrior.com if you’d like some free consulting on using social media to engage, listen, and respond to situations like this one…it’s for more than just marketing. If you’re really feeling adventurous, tweet @Biebert)

Here’s what I tweeted, let’s see how long it takes for them to respond. http://twitpic.com/56c05n

If you wonder if I’m making it up, feel free to check it for yourself on Internet Explorer.  I tried it a couple times, still there:

  1. Go to Menards.com
  2. Click on the “More…” link on the grey menu (far right)
  3. The picture in question is under “Home Decor”


What’s your take?  Is it time for big companies to get on Twitter?

Have a great night,

Aaron@Biebert

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3 Problems with Testimonials

It’s hard for me to trust the testimonial on your web page…if I read it at all.

I see three problems with testimonials on your website:

1) Few visitors read all that text

2) Testimonials may seem too self promotional for the social web

3) People trust people, not what they read on traditional websites

People don’t read much website copy anymore.  But when they do, it’s usually not the paragraph you posted about how “John Smith from Chicago” loved your service so much that he will highly recommend it to everyone.

Nowadays, if “John Smith” loved you so much, we’d see his comment on Facebook, recommendation on Linkedin, or review on Yelp.

If you agree with me that Web 2.0 is like an online convention, your testimonials are like loudly bragging about yourself to everyone who will listen at the welcome reception.  We all know how many friends that makes. This isn’t much different.

You must rely on others to tell your story.

The web doesn’t work the way it used to (not that people ever truly trusted the testimonials on your site), and people are now looking to see how your customers interact with you on Facebook, Twitter, and your blog.

Wondering what this looks like?  Here’s how one of my favorite brands is doing it.

Have a great night,

Aaron@Biebert

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