Idiots Hate Applebee’s (and They’ll Hate You Too)

I was super busy all week with two productions and just got to this.

Now that the dust has settled and the real facts are available, I wanted to quickly weigh in on the giant “Applebees Unjustly Fires Poor Waitress” fiasco.

I’d like to get your thoughts on it too.

Here are the facts before I get started:

 

1) An Applebee’s waitress received this stupid note from Pastor Alois Bell on the signed credit card receipt.

It says “I Give God 10% Why do you Get 18”

2) Chelsea Welch, a different waitress (not the one who served the customer), took a picture of that credit card signature receipt with her phone and posted it on Reddit.com along with the caption:

My mistake sir, I’m sure Jesus will pay for my rent and groceries.

3) Customer found out about it and complained

4) Chelsea admitted to doing it and Applebee’s fired her

5) Hell broke loose on the internet.

The media ran to the server’s rescue.  Competitor’s ears perked up, fan pages popped up, and 20,000+ fans commented on Applebee’s first Facebook post about the situation:

“We wish this situation hadn’t happened. Our Guests’ personal information—including their meal check—is private, and neither Applebee’s nor its franchisees have a right to share this information publicly. We value our Guests’ trust above all else. Our franchisee has apologized to the Guest and has taken disciplinary action with the Team Member for violating their Guest’s right to privacy.”

6) Applebee’s social media team tried to engage upset people.

People called them names and accused Applebee’s of hypocrisy for breaching their own privacy policy by sharing a customer’s “receipt”  earlier in the year.

(looks like an informal positive comment card to me)

6) Applebee’s posts a larger update and temporarily hides the old post.

Enraged Facebook fans claim that Applebee’s deleted their comments.

7) Applebee’s unhides the original post and denies manually deleting any negative posts.

8) 20,000+ more comments go onto their Facebook page.

Thousands of people now “hate” Applebee’s

 

You know what this is?

 

We’re witnessing an old-fashioned online lynching.

What we’ve got here is a company protecting their customer’s privacy (I don’t want my signature online) and being dragged through the mud by idiots looking to lynch Applebee’s.

The idiotic pastor’s note was truly stupid.  Great servers deserve great tips.

However, it would take another true idiot to think it’s okay to post a customer’s signature (customer is the key word) online while mocking them, even if what they were mocking was indeed stupid.

No, I don’t think Applebee’s had the perfect response on Facebook.
No, I don’t think there is such a thing.
Yes, I’m calling a lot of names here.

Here’s why:

  • It’s not okay to hurt a business because you don’t understand how to run one.
  • It’s wrong to post nasty stuff about companies or people when you don’t have the facts.
  • It’s easy to play armchair quarterback when it’s not your business.
  • The local owners, people that work at Applebee’s, and their family members are real people who get affected by idiotic boycotts, 40,000+ nasty comments, and all the distractions this has caused.

But this isn’t just about Applebee’s.  It’s about you and me.

I had something like this happen on our Attention Era Media Facebook page last year when we posted this video and asked if people liked their idea:

A large feminist group began saying we supported misogyny and tying women up for commercial purposes.  It wasted a ton of time and hurt our new brand.

For what?

For entertainment.

People like to hear themselves talk on social media, especially if there’s an ignorant mob that agrees with them.

I know people that work for Applebee’s.  This is not amusing.

This is not entertainment.  Don’t kid yourself. Idiots hate Applebee’s and they’ll hate you too.

That’s why we need to stick together.

Have a great night,

Aaron @Biebert

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