Don’t be Cheap, Offer Value (A Lesson from McDonald’s)

Sometimes leaders go too far when trying to increase sales or cut costs.  Here is one example:

To reduce caloric intake (and my weight), I only drink water when eating fast food.  I simply request a cup for ice water and then fill it up at the soda fountain.  Just like clockwork.

Until today.

I went to a McDonald’s with my wife and kids so they could eat and play on the PlayPlace with their cousins.  Not only did this particular McDonald’s refuse to give (or sell) me a cup for water, but they don’t even have a water option on their soda fountain for my own bottle.

What a foolish way to increase soft drink sales and cut costs!

Instead of our group discussing the great salads, tasty coffee, giant playground, and healthy side items in the kids’ happy meals, we were focused on why the heck they don’t offer water or two cent cups.  One of the mothers ended up using the bathroom faucet. I drank nothing.

I doubt that was McDonald’s corporate plan.

Just check out the #McDonalds hashtag on Twitter, and you’ll see that my experience is not unique.  At a glance, I saw that one restaurant doesn’t offer free refills on soft drinks.  Another didn’t feel like doing Shamrock Shakes this year.

This McDonald’s didn’t offer water.

Be careful when cutting costs that you don’t cut customers too.   The world is too connected.  Cups are too cheap.

Have a great night,

Aaron@Biebert

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Your Scarcity Problem

Scarcity is the universal problem of having unlimited demand in a world of limited resources.  The concept explains the value of gold or oil.  They aren’t making any more of it, and demand outstrips supply.  Therefore it has value.

Time is even more valuable.

Just like gold, they aren’t making any more of it, but with Time there is an added wrinkle that you can’t truly buy it or take it.  We all get the same amount each month, each week, each day.

All you can do is use it or waste it.

That’s why delegation and strategy are so important.  It’s also why there’s no day (or night) like today to start using it to the max.

It’s no laughing matter for 8pm Warriors.  The clock is ticking.

Use it or lose it?

Your choice.

Have a great night,

Aaron@Biebert