Attention Era: Why You Should “Like” What You Like

Something big is happening and it requires your attention. Literally.

We’re in the Attention Era now and we’ve got a million things coming at us. Actually, it’s more like a trillion.

Each year the world wades through:

  • 90 trillion emails sent
  • 1 trillion ads displayed on Facebook
  • 1.1 trillion videos watched on YouTube
  • 1 trillion websites indexed by Google

Wow, that’s a lot of stuff coming at us! There’s no way to keep up.

Luckily, websites like Facebook, YouTube, Google+, Gmail, StumbleUpon, and others are helping you sort through these messages to find what you want or need to see.  Other sites are learning quickly.

They need your help.

On Facebook, you have to click “Like” or comment on things you actually care about for the sorting to work well.  On Google+, you have to click +1.  All of these systems require something from you if they’re going to pull you from the overwhelming ocean of information we’re drowning in.

The next time you see something or someone great, do yourself a favor and click “Like”.

It’ll save you time in the long run.

Have a great night,

Aaron@Biebert

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