The Google+ Directory (add yourself here)

So you’re on Google+ and it’s so quiet you can hear a pin drop?  Do not fear, your fellow 8pm Warriors are here!

Since the search tool isn’t helpful for finding new people, I’m starting this Google+ directory to help us find each other.  This method might be the only way, a sort of #FollowFriday for this new network.Google Plus Logo

Want to help out and connect with others?

Just follow the three steps below!  I look forward to connecting!

Step One:

Post the link to your Google+ profile in the comment section below. Mine looks like this:

https://plus.google.com/115187953339340278872/about

Also, include some key topics in your comment so that others can easily determine if you’re a good fit for their network.

Step Two:

Share this directory. It will only work if we get enough people to contribute to it. Take a minute (literally) to share it with the share buttons on top or bottom of this post.

 

Step Three:

Take some time and connect with your fellow 8pm Warriors!  Enjoy!

If you still need an invite, I will continue to invite email subscribers to Google+ on a regular basis.

 

Have a great day connecting!

Aaron@Biebert

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Why Don’t You Know?

I always get a kick out of  comments like these in response to failure:
  • “I didn’t know that people don’t use phone books anymore.”
  • “I didn’t know that direct mail was a waste of money.”
  • “I didn’t know that spammers get 1 response to every 12 million emails they send.”

In the Post-Information Age (Attention Age), I am convinced that the “I didn’t know” excuse is obsolete.  With all the information out there, it’s hard for me to accept it anymore.  If you don’t know something, search it on Bing, ask on Quora, or poll your social network.

So why do so many still use that excuse?

Because they don’t care enough.  They may care, but not enough to spend their evenings reading, learning, and getting with the times.

During my years of leadership and consulting, I can’t believe how many times I had to beg people to follow the advice they paid me for.  I would provide reports, research, 3rd party support, and on and on and on and on….all to motivate them to make a change for the better.

You’ve probably had similar experiences.

The funny thing is that most of what I know anymore I learned from people like you, online, for free.  I don’t generally preach things that aren’t backed up.  I’m just not smart enough to be the first one to think of anything.

So why do people ignore good advice and then claim they “didn’t know” it was wrong?

In some cases, I think it’s easier to “not know” than it is to face the reality of an ever changing world.  It’s a lot of work to be the best. However, instead of saying “I didn’t know”, they should just say “I didn’t care”.

It’s much more accurate these days.

If you’re reading this blog (or any blog), I doubt you’re one of the “don’t knowers” I’m referring to.  If you have any ideas for the group on helping people “know”, please leave your thoughts below.

Have a learning night,

Aaron@Biebert
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Don’t Steal Your Own Identity

Tonight, let’s talk about the one thing every 8pm Warrior will need for success:

A strong personal brand identity.

Do you think it’s smart for a company to have two names?  Probably not.

Just imagine if FedEx also ran ads for FederalEx.  For so many reasons that would be a disaster!

Why would it be any different for an 8pm Warrior?  In a modern world driven by brand recognition, search, and social word of mouth, it is no longer smart to use a casual name and a professional one.

Those days are over.

If you currently use two names, I highly recommend you pick one name and stick with it.

This means that you shouldn’t go by Mike and Michael, Kate and Kathryn, Andy and Andrew, Deb and Debbie, Joe and Joseph, etc.  If people meet Andy at the conference, they should find Andy on Linkedin, Facebook, or Twitter.  Not Andrew.

It’s okay if you like to be formal (not recommended anymore), you just need to be formal at all times.  With the internet (Bing, Facebook, etc.), it is very difficult to keep your two worlds separated.  We are just too connected and by using two names you are doing yourself a disservice and hurting your personal brand.

It’s hard enough to get people to remember you at all, and making them remember multiple names is not going to work.

Have a great night,

Aaron@Biebert

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Meet “Linkedin Signal”: A New Way to Search

For those 8pm Warriors on Linkedin, you may have noticed the amazing new feature that was just unveiled.

If not, I thought I’d share it with you.

It’s called “Linkedin Signal“, and it represents a major improvement in our ability to sort through the overwhelming amount of information on twitter and Linkedin.

Check it out:

http://su.pr/2eFqbL

If you’re not a Linkedin user yet, sign up at Linkedin.com and join the free 8pm Warrior Networking Group to start building connections.  The more connections you have, the better your Linkedin Signal search will work.

See you there!

Have a great night.

Aaron@Biebert