Analysis: Offline Influence is Deeper Than Online Klout

Spoiler Alert: If you base your entire self worth on your Klout score, you may want to read something else.  Try these instead.

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Klout says I’m less influential the past few weeks because my focus has been on some new projects and the opening talk I’m presenting at a conference tomorrow.  I haven’t been tweeting much.

Am I less influential?

It appears as though I have to choose between offline and online influence.  If I have to decide, I’d like to give this some thought tonight.

Here’s what I’m seeing:

  • Online influence can affect offline relationships.
  • It doesn’t seem to go the other way as effectively.
  • Most business leaders I know aren’t blogging or using Twitter and Facebook.
  • My influence with them has no effect on my online influence.  The worlds are very separate.

If you accept that we each have only 24 hours a day, then it is necessary to choose what we do with our time (scarcity).  Should we focus on building online Klout or offline influence?

Let’s look at one situation:

I’ll use the example of Jack Welch, the former CEO of GE and author of several top business leadership books.  He has been one of the most influential people in the business community for years.

I know with 100% certainty that I am NOT more influential or important than Jack.  I laughed when I saw this:

Is that how Jack and I “stack up” in the offline world?  Do I really have 19% more influence than Jack Welch?

Nope.

Would I rather have his offline influence?  Would I prefer to get $100,000 speaking fees and million dollar advances on my next book?

Or, would I rather have a higher Klout score?

Definitely not.

I’d love to hear your thoughts, but here are four conclusions I’m coming to:

  • I always give up some online influence when I focus on offline relationships
  • I give up an lower proportion of offline influence when I focus on online relationships
  • I make more money from offline relationships
  • Many of the most influential people I know have lower Klout scores than me

After looking at the issue, it looks like we’re wasting time online when we could be building more lucrative offline relationships with people who aren’t on Twitter or Facebook much.  Why are people like me so focused on Klout scores?  It looks like higher online influence means lower offline influence.

Do I feel conflicted because there’s a score for online influence and no “Standard for Influence” in the offline relationship world?  I still believe Klout scores matter.  When people are keeping score, I like to win.  It’s why I like business so much.

However, I have yet to book a speaking engagement or new consulting project because of my Klout score.  Even though I’m now less influential online, hopefully my “real life” influence goes up tomorrow morning.

Wish me luck!

Have a great night,

Aaron@Biebert

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Your Scarcity Problem

Scarcity is the universal problem of having unlimited demand in a world of limited resources.  The concept explains the value of gold or oil.  They aren’t making any more of it, and demand outstrips supply.  Therefore it has value.

Time is even more valuable.

Just like gold, they aren’t making any more of it, but with Time there is an added wrinkle that you can’t truly buy it or take it.  We all get the same amount each month, each week, each day.

All you can do is use it or waste it.

That’s why delegation and strategy are so important.  It’s also why there’s no day (or night) like today to start using it to the max.

It’s no laughing matter for 8pm Warriors.  The clock is ticking.

Use it or lose it?

Your choice.

Have a great night,

Aaron@Biebert