Social Media Myth Busters

My friend Phil Gerbyshak (@PhilGerb), along with some of his friends (including my buddy Robert Caruso aka @Fondalo), just produced a free e-book to bust a couple social media myths.  It’s called “The Naked Truth of Social Media” and I enjoyed the quick read.

Here are a couple of the myths busted:

Myth: Every business should be using social media.
Myth: Nobody cares what you had for lunch.
Myth: There is a “right way” to do social media.

Some of the brilliant myth busters involved in this project:

  • Susan Baroncini-Moe
  • Chris Reimer
  • Erika Napoletano
  • Brian Clark
  • Keri Jaehnig
  • Jason Falls
  • Tom Martin
  • Ari Herzog

They certainly provided some interesting viewpoints that are worth discussion.  If you’re interested in this quick read, you can download the e-book here at SocialMediaNakedTruth.com.

Have a great night!

Aaron @Biebert

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6 Ways to Efficiently Consume Social Media

(This post is the 3nd in a five part series about participation in the world of Social Media)

So you’ve decided to dive into the world of Social Media?

Welcome!

Now comes the hard part.  Just check out these stats:

  • 30,000,000,000 items are shared each month on Facebook (official Facebook stats)
  • 2,890,000,000 tweets are posted on Twitter each month (official Twitter stats)
  • 200,000,000+ blogs had been started by 2009, with many more added each day (Technorati)
  • More written information was created in the last 48 hours than from the beginning of time to the year 2000 combined (Google)

So what is a social media consumer to do?

Below are some of the great tools out there to efficiently organize and screen information that’s flying at you.

1) Flipboard

If you have an iPad, you need Flipboard.  If you don’t have an iPad, you need to get one.  This app is that great!

Basically it takes your news feed from Twitter or Facebook and turns it into your very own social magazine!  It adds visual appeal and is easy to get right to the good stuff.  Apple named it their app of the year, and it is my #1 tool for consuming (and curating) great content

2) Summify

No matter what way you read social media posts, Summify can help you.  Lisa Sunbury has been using it and absolutely loves  how you’re able to have up to four emails sent per day, containing the top 5 stories in your main areas of interest.

3) Paper.li

Twice a day I publish the 8pm Warrior Digest of content shared by my favorite leaders.  You can subscribe to it and it will send the digest to your email.  I know that others have similar papers too.

4) Curators

I recommend that you seek out and follow Curators who will help filter the good stuff and share it with you.  There are literally thousands of people who spend much of their day sharing the best content that they can find.  If you are looking for some great ones, check with Robert Caruso for his recommendations.  His Bundlepost technology allows people to share even more content in a well organized way, so he knows the best curators on Earth.

5) Google Reader

If you like to read blogs, but have a hard time organizing them, then RSS and Google Reader might be for you.  Many people still don’t know what RSS is, so here’s a good guide to both Google Reader and RSS.

If you’re using a different reader, check out other options here on the 8pm Warrior RSS feed.

6) Social Bookmarking Sites:

These top sites use the collective power of many curators to help you find the best content on the internet.

I hope these 6 methods of screening and consuming information will help you efficiently wade through the thousands of social media updates flying your way each day.  If you have any that I missed, post a comment below.

Have a great night!

Aaron@Biebert

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