3 Examples of MS Tags (not QR Codes) in Marketing

After my last article (3 Reasons to Use MS Tags) I got to hear from a lot of naysayers in the QR Code industry that had made up their mind already.  They didn’t care much for my post.

Others were supportive and felt like they found a leapfrog technology over QR Codes. I’m glad I could help.  This sort of healthy discourse is why I started the 8pm Warrior blog.

Since this has been a very hot topic lately (almost a thousand views the last couple days), I wanted to do a follow up post sharing a couple pieces that I’ve had designed using MS Tags.  One of my fellow 8pm Warriors (Mary Fitzgerald) asked to see ways that my team has used MS Tags before.

Here are some examples:

First, grab the MS Tag reader for your smart phone at http://gettag.mobi (you should test it to see how it works).

The MS Tag size is nice for business cards.  We were able to go slightly below the 0.75 inch size that is recommended.  That helped us keep the type of design we wanted when designing a card on clear plastic.

As you can see (below), it didn’t have much room for a massive 1×1 inch QR Code.  With the use of an MS Tag, we could have our cake and eat it too.

In the Clear Medical Network poster below, we started off using QR Codes.  However, many people thought they were bar codes and that we were selling the posters.

Since they are free for college guidance counselors, that was obviously a problem. Our fix? Use a colorful and fun MS Tag.  (See below)

Again, here we used an MS Tag to bring this fun Insider Show video series to life with a colorful tag.  Nothing says fun like lively colors.

It was nice that the free online MS Tag creator made the tag and the instruction box. Obviously most 8pm Warriors don’t have a lot of time, so this is a nice feature.  Since just about anyone can make one, it also leads to lower design costs.  Simple, colorful, fun.  (See below)

After looking at some real world examples, check out the MS Tag showcase site to see what other great organizations have been using them.

The good news is that the 2D tag industry is still in its infancy, and you can choose whichever method you want.  Don’t always listen to everything you hear.  I was told that many designers hate Microsoft, so they will always oppose MS Tags over QR Codes.

Try both (QR Codes and MS Tags) for yourself to see what you like.

Have a great night

Aaron@Biebert

3 Reasons to use MS Tags (not QR Codes)

“QR Codes are so 2010!”

That’s what I tried explaining to Jimmy Fallon tonight when he used a giant QR (Quick Response) Code in Stephen Colbert’s spoof of Rebecca Black’s “Friday” song.

It’s time to advance.

In the era of $49 iPhones, smart phone usage is skyrocketing and leaders are trying to connect clients to their digital presence through traditional offline marketing materials.  In the past, QR Codes were the way.

(Not familiar with QR Codes?  Check out the black & white image to the right.)

If you’ve never used QR Codes before, don’t worry.  As far as I’m concerned, there is no reason to use them in a marketing campaign ever again (they are going the way of the VHS tape, floppy disk, or land line phone).

It is time to start using MS (Microsoft) Tags in any offline marketing you are doing that asks customers to call a number, take your contact information, or go to a website.  Why not make it easy for your customers to call you, connect with you, or find your site without typing anything?

Here’s why MS Tags are better than QR Codes:

1) MS Tags can be 44% smaller.

When designing beautiful and effective marketing pieces, space is valuable.  MS Tags offers us a smaller option.

Here is the minimum dimensions for each:

  • MS Tag (color):  0.75 inch
  • MS Tag (b&w):  0.875 inch
  • QR Code:  1 inch

Note:  QR Codes get bigger as you add more information to them (longer message, number, or URL)

2) MS Tags offer flexibility.

QR Codes are permanently linked to whatever is programed into the code.  MS Tags can be switched to whatever message, website, phone number, or vCard (electronic business card) you want, whenever you want.   By using an MS Tag, you don’t have to switch the tag you use on your business card, marketing flyer, etc. every time you switch messages or strategies.

It makes sense in a fast paced world.

3)  MS Tags build in tracking.

Every time someone scans your MS tag, it is tracked and made available to you in a report.  QR Codes do not offer any sort of tracking ability.  This is a huge advantage, since metrics should be the basis for all marketing decisions.  ROI is key and MS Tags can help adjust your strategy on the fly.

In addition to the above three reasons, there are other advantages such as faster scanning, more supported languages (6),  location based GPS campaign customization, and tag design customization (you can design the tag to look more like a picture).  I personally have used QR Codes & MS Tags in marketing campaigns and from personal experience I can confidently recommend the MS Tag to my fellow 8pm Warriors.

If you’re curious how they work, grab your smart phone and try scanning the two pictures on the upper right or check out “3 Examples of MS Tags in Marketing“.  Let me know what you think.

Have a great night,

Aaron@Biebert

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