Social Media Savvy

(This post is part 3 of a short series on 4 Skills for Healthcare Leaders)

Just like the nurse I mentioned that was tweeting about her boring meeting, your employees and patients are probably tweeting or facebooking about things they don’t like too (or maybe things they do like). 

I would suggest that in order to maximize success as a leader at your facility, you will want to not only listen, but engage your stakeholders in a social way in order to learn more about them and their needs.  Listening to their needs shouldn’t be a new idea, it’s just nowadays when someone is unhappy, 10,000 people hear about it within 5 minutes.

There is no more hiding the bad…or the good!

Don’t believe me?  Check out http://www.SocialMention.com and try searching “Clear Medical Network” or the name of your facility in parentheses. 

Interesting?

The key issue is that your reputation matters for recruiting and retaining hard to find:

  • Physicians
  • Nurses
  • Surgeons
  • Therapists
  • Executives
  • and others

In order to operate and flourish in an industry facing these shortages of skilled people, you (not just HR or Marketing) will need to find and engage your future doctors, executives, nurses, patients, and everyone else.  On top of that, you also have marketing to patients as well. 

That is why I believe that having Social Media Savvy will be a key skill.

We’ll see you tomorrow for the third skill topic: Caring.

 

Learn about Social Media:

  1. Guide to Twitter:  http://mashable.com/guidebook/twitter/
  2. Guide to Facebook: http://mashable.com/guidebook/facebook/
  3. Social Media in Healthcare:  http://www.ClearMedicalNetwork.com

_________________________

About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He also enjoys teaching, speaking, writing, and sharing his passion for people and their healthcare.

4 Skills for Healthcare Leaders

In my opinion, leadership in the healthcare world has seen a drastic shift from just four years ago and it isn’t going back.  The “Good ‘Ol Days” we once knew are now officially gone (I know this may not be breaking news to you if you’re reading this).

For the skeptics out there, I don’t have any scientific research to back this up.  However, when you see the medical world from the eyes of a visiting consultant and interim leader, it is easier to step back and see how fast change is happening. 

For me, it only took a nurse (your nurse maybe?) posting on Facebook about how boring her hospital meeting was…during the meeting.  About 500 of her friends saw it, and they were commenting back.  One of the commentors told her about another job opportunity at a neighboring facility. 

Wow…

It’s things like this that get me thinking.  What will the future be like, and will we be ready?  I was doing some reading last night about future leaders and the skills they will need, and I created my own list of four skills that I think any of us will need to succeed in the future as leaders in a changing industry that will face severe shortages of nurses, doctors, therapists, and others.

  1. Learning on the Fly
  2. Social Media Savvy
  3. A Caring Attitude
  4. “The Champion” Skill

I’d love to hear your thoughts on each of these, as I’d be shocked if someone didn’t have a great 5th skill to add. 

In the coming days, I am going to write a quick series about these four skills and why I think they’re important.  If you’d like to take part in the discussion (or just get the next post via email instead), you can get these posts sent to you by signing up in the upper right of the main page. 

See you tomorrow!

_________________________________

About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He enjoys teaching, writing, and sharing his passion for people and their healthcare.