Social Media Savvy

(This post is part 3 of a short series on 4 Skills for Healthcare Leaders)

Just like the nurse I mentioned that was tweeting about her boring meeting, your employees and patients are probably tweeting or facebooking about things they don’t like too (or maybe things they do like). 

I would suggest that in order to maximize success as a leader at your facility, you will want to not only listen, but engage your stakeholders in a social way in order to learn more about them and their needs.  Listening to their needs shouldn’t be a new idea, it’s just nowadays when someone is unhappy, 10,000 people hear about it within 5 minutes.

There is no more hiding the bad…or the good!

Don’t believe me?  Check out http://www.SocialMention.com and try searching “Clear Medical Network” or the name of your facility in parentheses. 

Interesting?

The key issue is that your reputation matters for recruiting and retaining hard to find:

  • Physicians
  • Nurses
  • Surgeons
  • Therapists
  • Executives
  • and others

In order to operate and flourish in an industry facing these shortages of skilled people, you (not just HR or Marketing) will need to find and engage your future doctors, executives, nurses, patients, and everyone else.  On top of that, you also have marketing to patients as well. 

That is why I believe that having Social Media Savvy will be a key skill.

We’ll see you tomorrow for the third skill topic: Caring.

 

Learn about Social Media:

  1. Guide to Twitter:  http://mashable.com/guidebook/twitter/
  2. Guide to Facebook: http://mashable.com/guidebook/facebook/
  3. Social Media in Healthcare:  http://www.ClearMedicalNetwork.com

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About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He also enjoys teaching, speaking, writing, and sharing his passion for people and their healthcare.

4 Skills for Healthcare Leaders

In my opinion, leadership in the healthcare world has seen a drastic shift from just four years ago and it isn’t going back.  The “Good ‘Ol Days” we once knew are now officially gone (I know this may not be breaking news to you if you’re reading this).

For the skeptics out there, I don’t have any scientific research to back this up.  However, when you see the medical world from the eyes of a visiting consultant and interim leader, it is easier to step back and see how fast change is happening. 

For me, it only took a nurse (your nurse maybe?) posting on Facebook about how boring her hospital meeting was…during the meeting.  About 500 of her friends saw it, and they were commenting back.  One of the commentors told her about another job opportunity at a neighboring facility. 

Wow…

It’s things like this that get me thinking.  What will the future be like, and will we be ready?  I was doing some reading last night about future leaders and the skills they will need, and I created my own list of four skills that I think any of us will need to succeed in the future as leaders in a changing industry that will face severe shortages of nurses, doctors, therapists, and others.

  1. Learning on the Fly
  2. Social Media Savvy
  3. A Caring Attitude
  4. “The Champion” Skill

I’d love to hear your thoughts on each of these, as I’d be shocked if someone didn’t have a great 5th skill to add. 

In the coming days, I am going to write a quick series about these four skills and why I think they’re important.  If you’d like to take part in the discussion (or just get the next post via email instead), you can get these posts sent to you by signing up in the upper right of the main page. 

See you tomorrow!

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About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He enjoys teaching, writing, and sharing his passion for people and their healthcare.

Looking into the Eyes of the Future (of Healthcare)

This weekend, my youngest child (a one year-old son) and I spent time inserting different shaped blocks into the correct spots on one of his toys.  Half of the time my son was looking at me with this look of wonder and amazement as I showed him how to do it.  Simple stuff to me, but a big deal to my son.   

You could see it in his eyes.    

My son

 

As part of the leadership team in a healthcare organization, I see that same look from new graduates or interns I get to work with.  They know that they don’t have the experience, but they are grateful when someone shows them how to do difficult things that seem so simple to the veterans they work with.  (Big thanks to the many great preceptors and trainers out there!)    

However, with all the stress and staffing concerns in our industry, it is no wonder that we sometimes forget to remember that these rookies in our department are the future of healthcare. 

We are truly looking into the eyes of the future.   

What’s scary is that future might be more difficult than we imagine.  I’m sure the saying “Nurses eat their young” is not unique only to nursing, and with the baby boomers set to retire and healthcare reform now the law of the land, we’re going to need these unexperienced colleagues of ours to be confident, encouraged, and focused on a long-term career caring for patients.     

Unfortunately, with the economy where it’s at, finding graduates working in a hospital or clinic is not as easy as it was just a couple years ago.  Even new RN’s are having a hard time finding work in some areas that just a couple years ago were offering signing bonuses.     

I know RN’s that are volunteering to gain experience and relationships while they search and medical coders traveling across the country for their first job.  It’s crazy for high demand positions like those two (and many others) to have that sort of challenge to find work!  Especially since things were so different when they started school.    

Right now I see about 50 requests a week from new graduates with healthcare degrees looking for a place that will give them their first chance, despite the curse of the proverbial “no experience”.  With Spring graduation season coming up soon, that situation isn’t looking any brighter…    

One brighter spot is that I do see some places that are still hiring graduates if they have good attitudes and are willing to work hard, but those places are hard to find.  This was one of many reasons that we formed the Clear Medical Network to connect healthcare professionals for career guidance from their peers, as well as the fun stuff too (annual cruise, nights out, etc.).  We’re hoping to connect our industry to help share ideas and opportunities to make a difference.    

It’s not just for graduates, but that’s one group that needs it most this time of year.    

If you know anyone looking to hire new grads, we will gladly share the resumes we’re getting (for free).  Just have the hiring leader join the network or email me at Aaron@ClearMedicalSolutions.com.   Also, if you get a chance, please let me know what you think about the idea and help remind me and others of the important role that our young colleagues will play in our future.     

Have a great week!     

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About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives at Clear Medical Solutions, he periodically takes on interim leadership or consulting projects.  He enjoys teaching, writing, and sharing his passion for people and their healthcare.