News Flash: Pinterest Isn’t Just For Girls Anymore

Attention Era, Business Opportunities, Changing Times, Marketing, News, Social Media 37 Comments »

Pinterest is being invaded by men.  It’s true.

Ready or not, here men come!

 

I first heard about Pinterest.com from a woman who was telling my wife that she and her daughter are addicted to “pinning” things and looking at “pins” all day.  Since I never want to miss the next big thing (addictive is indicative), my ears perked up.

That is until they started talking about the cute hairstyles, pretty dresses, and neat craft ideas they found on Pinterest.

I took a pass and let my wife be the pioneer on this one.
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However, about a month ago I started paying attention again after hearing that it was the #3 social network for time spent, #5 traffic driving social network (beat out Google+), and had growth of 400+% in the last six months.  On Tuesday, Hitwise tweeted that Pinterest’s visits have grown from 10 million to 17 million in just this month!

I also started noticing more visits to 8pmWarrior.com from Pinterest.com, so I did some research.

This is what I found

 

There are men on Pinterest?!

 

I don’t ever want to be a latecommer to the next big party.  Plus, I was an art minor in college and enjoy graphic design & video production.  Many people (all women) told me that Pinterest was right up my alley.

So I signed up.  Yep.

Once on the inside, I found great infographics, inspiring quotesinteresting real estate, funny stuff, and other suitable “pins” for men.

I also learned how to braid hair too.  (You can’t win ‘em all)

I might get kicked out of the men’s club for sharing these names, but to prove that I’m not the only guy on Pinterest, I’ve assembled the entire list of other men on Pinterest:

If you’re a guy on Pinterest, please post a link to your profile in the comment section below so I can follow you.  The more men I hang out with, the less feminine I feel.

In all seriousness though, I strongly believe this will become something big.

 

As an entrepreneur, I see the potential for businesses.  As a marketing thinker, I see the potential for exposure.  In the Attention Era, I see the best stuff in the world getting attention.

Essentially, it’s a visual version of twitter.  Instead of links, there are pictures to click.

17,000,000 people went on it this month, which puts it in the top 10 social networks in the world.

Pinterest is going to be big.  If I was you, I would check it out.

It isn’t just for girls anymore.

If you need an invite to Pinterest (it’s still private), I’ll send invites to email subscribers of my blog since I already have your email address.  Let me know if you need one.

If you’d like to connect on Pinterest, my profile is http://pinterest.com/abiebert.

Try something new tonight,

Aaron@Biebert

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Web 3.0 Is Here – Why Klout Should Matter to You Now!

Changing Times, Leadership Thoughts, Marketing, News, Social Media 111 Comments »

The retweet button to the right isn’t working on this post for some reason, so please use the “Share and Enjoy” buttons at the bottom if you’d like to spark some discussion.
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Anyone saying “your Klout score doesn’t matter” is wrong.

After my last post about the future of Klout, I saw many comments like “Ignore Klout scores!”, “Stop feeding the hype!” and “Why do you even care?”

Because I appreciate the discussion and would like to help the misguided, I spent the rest of the week preparing this post.  I hope it helps build an awareness for those folks, any ignorant “experts” out there (Klout haters), and my fellow 8pm Warriors who look to our community to stay on top of a changing world while they are busy building a future.

The world is changing.  So is the internet.

Here’s how…

Brief History of the Internet:

Web 1.0 was based on one-way communication (static websites with read only content)

Web 2.0 introduced two way communication (wikis, social media, blogs, etc.)

Web 3.0 is driven by technology that reads and understands activity on the internet and uses that data to make recommendations and perform tasks using artificial intelligence.

 

Web 3.0 is here!

Klout is an example of a Web 3.0 technology. It is being used by computers and people to decide if you are newsworthy, important enough to get a free upgrade in Vegas, or skilled enough to get a job interview. There are many ways to use it.

No matter what anyone says, it’s already happening and you can’t stop it.  Here are just some of the 3,000 groups using the Klout API in their technology.

(Image from developer.klout.com)

Last month, Klout had more than two billion (2,000,000,000) requests for information from all of their partner development organizations.  That’s an incredible amount of information!

Keep in mind this number will only increase as we rely on applications using artificial intelligence to help us save more time, make smarter decisions, and take advantage of trends as they are happening.  It’s not showing any signs of slowing down.

Looking back at this past month, I used Klout to discover others in my field, screen out spammers on twitter, and make a hiring decision.  Even though I like to pioneer new practices and use new technology, I know that I’m not alone on this one.  Ready or not, this is really happening.

Klout matters

How can it not?  I’m starting to see these scores everywhere!  I see Klout scores in email marketing, social media updates on Twitter or Facebook, and in news articles I read.

This is what I see when you tweet @Biebert.

If I only have 5 minutes every hour to respond to 50 tweets from unknown people, who do you think I respond to first?

If I’m doing it, others are too.

Like all smart leaders, I use data to make decisions.  Klout is data.

Klout will also improve artificial intelligence and automation.  Computers that know who to target will be more efficient.  There could be a time when you are followed, unfollowed, retweeted, or featured in the news based on a computer calculation.  That time may be sooner than you think.

Flaws are no excuse to ignore an emerging technology

Yes, there are flaws.  Everyone keeps saying that, hoping it will somehow change something.

However, its a silly argument because there are flaws in almost everything that we use today.  When is the last time you heard someone say that the Kelley Blue Book was irrelevant because it had bad information on a couple cars or sportscasters on TV are unnecessary because they called out the wrong name in one game.

It happens.  Especially when a technology is in a beta stage, like Klout.

These errors do make me concerned, hence the reason I wrote my last post.  However, I was dumbfounded by how many people were saying that Klout doesn’t matter or that I and other bloggers are only feeding the beast.

The beast will grow no matter what I write and it’s time to embrace it before you get left behind.  Since I’m always eager to be proven wrong, I openly declare a challenge to any expert to show me why Klout is not relevant.  Show me why I’m wrong and we can all learn something.

At the bottom, I will update this post to link to any trackback article written to oppose or support my position:

Klout matters and everyone needs to get on it if they’d like to work in any occupation that requires influence.

If you agree, share this post on Twitter, Facebook or wherever.  If you disagree, write me a rebuttal.  I’ll share it.

Let’s have a meaningful discussion on this and show true leadership into the next era. Join the conversation on Twitter, on our 8pm Warriors community Facebook page, or comment below. It’s time the world knows that data and analytics, no matter impersonal or unfair, will be disrupting the way we’re using the internet right now.

Have a great night,

Aaron@Biebert

PS. If you’re not registered for free on Klout.com yet, click here if you’re interested in registering.

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Blog Responses to Our Klout Discussion

Influence Peddling Down The Rabbit Hole by Jacob Varghese

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5 Reasons Why Mitt Romney is Right: Companies are People (Non Political)

Marketing, News 19 Comments »

This is not a political post…at all.  Just a general look at the reality of business as it is and should be in a world of social media.

I saw on the news that Mitt Romney was getting some heat for saying “Companies are people.”  I’m not sure it’s a smart political thing to say, but I generally agree.  (That’s why I’m not in politics)

Here are five reasons why Mitt Romney was right in a way:

1) Companies have souls

If you’ve ever seen a company face bad news or great news, you’ll agree with me that a company has a soul and it can be shattered, uplifted, or ignored. Don’t ignore it.

2) Companies are born

When companies are born, usually everyone involved near the beginning feels like a proud parent.  The company grows, matures, and develops like a real baby.  Some days you like it, other times you don’t.

3) Companies die

Just as a company can be born, it can die too.  It’s very painful and sometimes they take their owners with them.  I just heard about a suicide of a business leader who lost his business during the recession.

When a business dies, it breaks hearts, dreams, and futures.  It’s very much like a funeral when it happens.

4) Companies have faces

I smile when I see the Starbucks logo. Great marketing leaders realize that their logo is the face of their company and they are careful to protect it.  Don’t let people stretch, crowd, discolor, or alter your logo in any way.  It’s your face.  People know it.

5) Companies have friends

Just like Facebook is friends with Microsoft (for now),  companies with strategic interests often bond together for a common cause.  They share secrets, plans, and connections.  Just like humans.

With the increase in brands using social media platforms, companies now have real human friends too.  Just check out the Facebook wall of the most successful brands out there.  It’s like one big party.

Summary

The best companies act like people.  They play well with others, communicate with one voice, have a heart, and unleash the collective soul of their entire workforce.

Have a great night,

Aaron@Biebert

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The 4 C’s in Social Media Participation

Changing Times, Leadership Thoughts, Marketing, Social Media 5 Comments »

There are only four ways of participating on the social web. You can choose to be:

Some people are Comotose, and will be shocked when they wake up to see what the world has become. Unfortunately, they may also be unemployed, uneducated, and behind the curve.

Consumers spend most of their time reading, watching, and consuming the materials that are made by the Creators and shared by the Curators. All three work together and are necessary.

Most have more than one role.

As part of my own development (and those I work with), I’m going to begin a series about each of these participation methods and how they fit together.  My first article will be a call for action to those in a coma.

It’s time to wake up!

Stay tuned!

Aaron@Biebert

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4 Skills for Healthcare Leaders

Leadership Thoughts 2 Comments »

In my opinion, leadership in the healthcare world has seen a drastic shift from just four years ago and it isn’t going back.  The “Good ‘Ol Days” we once knew are now officially gone (I know this may not be breaking news to you if you’re reading this).

For the skeptics out there, I don’t have any scientific research to back this up.  However, when you see the medical world from the eyes of a visiting consultant and interim leader, it is easier to step back and see how fast change is happening. 

For me, it only took a nurse (your nurse maybe?) posting on Facebook about how boring her hospital meeting was…during the meeting.  About 500 of her friends saw it, and they were commenting back.  One of the commentors told her about another job opportunity at a neighboring facility. 

Wow…

It’s things like this that get me thinking.  What will the future be like, and will we be ready?  I was doing some reading last night about future leaders and the skills they will need, and I created my own list of four skills that I think any of us will need to succeed in the future as leaders in a changing industry that will face severe shortages of nurses, doctors, therapists, and others.

  1. Learning on the Fly
  2. Social Media Savvy
  3. A Caring Attitude
  4. “The Champion” Skill

I’d love to hear your thoughts on each of these, as I’d be shocked if someone didn’t have a great 5th skill to add. 

In the coming days, I am going to write a quick series about these four skills and why I think they’re important.  If you’d like to take part in the discussion (or just get the next post via email instead), you can get these posts sent to you by signing up in the upper right of the main page. 

See you tomorrow!

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About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He enjoys teaching, writing, and sharing his passion for people and their healthcare.

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