The Problem with Yellow Pages

If you’re paying money for Yellow Pages ads, but not investing in new media…you have a problem.

The same goes for newspapers, direct mail, and so many other forms of media that half of the country doesn’t even know exists.

Watch how these two young men treat the Yellow Pages. It’s an alien.

Makes me feel old.

I remember having classes in school on how to use the Yellow Pages. Now it’s a joke.

The average person pulls out their phone and searches for a business using the internet. Younger generations have never used the Yellow Pages, rarely read the newspaper, and hardly open their mail.

The world has changed. Those who haven’t, now have a major problem.

Spread the word. The Yellow Pages are dead. What’s next?

Learn something new each night,

Aaron@Biebert

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The 4 C’s in Social Media Participation

There are only four ways of participating on the social web. You can choose to be:

Some people are Comotose, and will be shocked when they wake up to see what the world has become. Unfortunately, they may also be unemployed, uneducated, and behind the curve.

Consumers spend most of their time reading, watching, and consuming the materials that are made by the Creators and shared by the Curators. All three work together and are necessary.

Most have more than one role.

As part of my own development (and those I work with), I’m going to begin a series about each of these participation methods and how they fit together.  My first article will be a call for action to those in a coma.

It’s time to wake up!

Stay tuned!

Aaron@Biebert

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In Defense of a 2-Year-Old Secretariat

While reading Warren Buffett’s letter to the Berkshire Hathaway shareholders last week, I came across something very interesting.

Apparently, Warren Buffett just hired 39-year-old Todd Combs as part of his succession plan.  Some are up in arms, saying he “lacks experience” and is too green.  Since Todd and I share the same generation, I was intrigued by the following explanation by the “Oracle of Omaha” himself:

“Our goal was to find a 2-year-old Secretariat, not a 10-year-old Seabiscuit.”
– Warren Buffett

I want to be clear that I have absolutely no problem with experienced people.  In fact, I’m on the lookout for an experienced mentor myself.  I believe that experience may bring additional maturity, strength, and other positive traits to a person.

However, in a time when our world is changing faster than ever before, I want to caution people who focus on “experience” rather than talent and learning ability.

Just look at the last 10 years, as Google went mainstream and some of the most popular marketing tools in the world wove themselves into the fabric our lives:

  • Wikipedia (2001)
  • Linkedin (2003)
  • Facebook (2004)
  • YouTube (2005)
  • Twitter (2006)
  • iPhone (2007)
  • Groupon (2007)
  • Foursquare (2009)

The Attention Age has begun!

With New Media entering the stage, business leaders must deal with 24 hour news cycles and the collective attention span of a world constantly seeking out the next big thing.

Personally, I’m enjoying it.

I’m embracing it.  I’m learning it.  I’m living it.

Whether you’re a “10-year-old Seabiscuit” or a “2-year-old Secretariat”, one thing is for certain:

Experience isn’t as important as it used to be.

We’re all students in these new and exciting times, and the leaders who are best with creativity, learning, and vision will win big.

Todd, I’ll be cheering you on.

Have a great night,

Aaron@Biebert

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