Working for the Weekend?

Do you work on weekends, or for them?

If you don’t “work” weekends, you’re not alone. I came across Mark Schaefer’s excellent blog post about the McDonald’s social media plan and how Rick Wion hired a group of tweeple to listen and respond to customers on twitter. Take note because it’s a brilliant plan (video below).  However, just like many business people, even they don’t work on weekends.  (Notice their lack of response here)

Do you ever feel lonely on weekends when chasing your dreams?

When I send emails (or tweet at someone) on Friday evenings, it’s always interesting to watch who responds before the weekend is over. They are fellow 8pm Warriors.

(hint: usually, they are also the most successful people I know, or well on their way)

If you’re willing to save the weekends for yourself, why do you stop there?   Why is only 29% of your life good enough?  The calendar shouldn’t dictate when you do what you love.  If you don’t love what you do Monday through Friday, get a new job or create one.  That is the key to success.

You must love what you do to be successful.

Do you think Steve Jobs ignored his life’s work on weekends? Even now, while he fights significant health challenges, he still keeps his vision moving forward.

Get inspired. Love your work.

Then come join us on the weekend.


Don’t be Cheap, Offer Value (A Lesson from McDonald’s)

Sometimes leaders go too far when trying to increase sales or cut costs.  Here is one example:

To reduce caloric intake (and my weight), I only drink water when eating fast food.  I simply request a cup for ice water and then fill it up at the soda fountain.  Just like clockwork.

Until today.

I went to a McDonald’s with my wife and kids so they could eat and play on the PlayPlace with their cousins.  Not only did this particular McDonald’s refuse to give (or sell) me a cup for water, but they don’t even have a water option on their soda fountain for my own bottle.

What a foolish way to increase soft drink sales and cut costs!

Instead of our group discussing the great salads, tasty coffee, giant playground, and healthy side items in the kids’ happy meals, we were focused on why the heck they don’t offer water or two cent cups.  One of the mothers ended up using the bathroom faucet. I drank nothing.

I doubt that was McDonald’s corporate plan.

Just check out the #McDonalds hashtag on Twitter, and you’ll see that my experience is not unique.  At a glance, I saw that one restaurant doesn’t offer free refills on soft drinks.  Another didn’t feel like doing Shamrock Shakes this year.

This McDonald’s didn’t offer water.

Be careful when cutting costs that you don’t cut customers too.   The world is too connected.  Cups are too cheap.

Have a great night,



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