Tag: Marketing

8pm WarriorsMotivationWarrior of the Week

Warrior of the Week: Jordan Zimmerman

Posted on by Aaron Biebert

Burnout? I don’t think this “Warrior of the Week” has ever heard of burnout.

It’s a pleasure to introduce you to Jordan Zimmerman (also known as JZ).  Since starting his own advertising agency in 1984,  he has been the ultimate 8pm Warrior.  For the past 27 years he never stopped, barely slept, and kept up a work regimen that is truly rare in our 9-5 world.

All that hard work is paying off.

Today he has over 1,100 employees in 10 states, runs the 14th-largest agency in the nation doing close to $3 billion per year in billings, and is a partner in the Florida Panthers.  (if you’re curious about family, he also has a wife and four kids)

What advice did he give me to share with his fellow 8pm Warriors?

“I just don’t think we really need that much sleep. After all, there’s plenty of time to sleep after you’re dead!”

…typical Jordan Zimmerman.

Here’s a quick video with some more quotes from him:

This is what his typical “off time” looks like.

  • Try to get home for dinner
  • After the kids go to bed, he works a few more hours in his home office studying research, reprioritizing accounts, or working on his blog
  • He’ll go to bed around 11 or 12pm
  • He gets up every morning at 3:30am and is at the gym to lift weights by 4 am
  • By 5:30, he’s back home and then out on his bike.  (He rides 25 miles before breakfast)
  • He eats breakfast with the three youngest kids and takes them to school if he’s not traveling that day
  • Then off to the office

If he’s not an 8pm Warrior, then I don’t know who is.  I used to be proud of myself for keeping sleep down to only 5 or 6 hours…but he’s running on 3.5 to 4.5!

Does he sleep on weekends?

“Why would you sleep when that’s your time to live?” he says. “Sleeping isn’t living. You sleep when you die.”

Not surprisingly, “You Sleep When you Die” is also the name of his blog.

He’s got so many great thoughts on business and life so we’ll be featuring his material all week on the 8pm Warrior twitter feed and facebook forum.  In the meantime, here are some other ways to connect with him:

If you have a favorite 8pm Warrior you think should be featured, please let us know by sharing a link to their blog/website in the comment section, tweeting @8pmWarrior, or posting info on the 8pm Warrior facebook forum.

Have a great night!

Aaron@Biebert

Social Media

New Guide to Twitter

Posted on by Aaron Biebert

If you’re up late building future opportunities or a business, you need to be on Twitter.  For the many amazing leaders and warriors not on twitter, this post is for you.

Why Twitter?

Facebook and Linkedin are primarily social networks of people that know each other.  Twitter is totally different.

When I joined Twitter two years ago I didn’t have many “offline relationships” on twitter except for some of my colleagues.  I still don’t.  No family, hardly any friends, and no past clients.  Twitter still is an exciting jungle of so many people that I don’t know.

Time to meet new people.

I think of twitter as a sort of global online convention of nearly 200,000,000 people looking to share, talk, and build relationships.

The perfect place for an aspiring 8pm Warrior!

Since I believe that these potential relationships are extremely valuable for you, I’m going to do a short series of 4 posts to share the strategies I’ve learned from others and experiences I’ve had while managing my personal and multiple corporate twitter accounts.

Next up?  Part 2:  “How to Get Started with Twitter”

Stay tuned on the new 8pm Warrior twitter account:  @8pmWarrior

Aaron@Biebert

Uncategorized

Social Media Savvy

Posted on by Aaron Biebert

(This post is part 3 of a short series on 4 Skills for Healthcare Leaders)

Just like the nurse I mentioned that was tweeting about her boring meeting, your employees and patients are probably tweeting or facebooking about things they don’t like too (or maybe things they do like). 

I would suggest that in order to maximize success as a leader at your facility, you will want to not only listen, but engage your stakeholders in a social way in order to learn more about them and their needs.  Listening to their needs shouldn’t be a new idea, it’s just nowadays when someone is unhappy, 10,000 people hear about it within 5 minutes.

There is no more hiding the bad…or the good!

Don’t believe me?  Check out http://www.SocialMention.com and try searching “Clear Medical Network” or the name of your facility in parentheses. 

Interesting?

The key issue is that your reputation matters for recruiting and retaining hard to find:

  • Physicians
  • Nurses
  • Surgeons
  • Therapists
  • Executives
  • and others

In order to operate and flourish in an industry facing these shortages of skilled people, you (not just HR or Marketing) will need to find and engage your future doctors, executives, nurses, patients, and everyone else.  On top of that, you also have marketing to patients as well. 

That is why I believe that having Social Media Savvy will be a key skill.

We’ll see you tomorrow for the third skill topic: Caring.

 

Learn about Social Media:

  1. Guide to Twitter:  http://mashable.com/guidebook/twitter/
  2. Guide to Facebook: http://mashable.com/guidebook/facebook/
  3. Social Media in Healthcare:  http://www.ClearMedicalNetwork.com

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About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He also enjoys teaching, speaking, writing, and sharing his passion for people and their healthcare.