The Flip Side of Muting Tweets

Jonathon Brewer is a genius social media marketer and true 8pm Warrior. I also consider him a friend and fellow Milwaukee neighbor.

However, I have to respectfully disagree with his recent post about muting tweets through the Tweetbot app or Tweetdeck filters.  He is dealing with a difficult dilemma that I’ve struggled with (mute tweets or miss them), but I think he’s muting some of the most important tweets ever made.

“Proud new father of Frederick Aaron Biebert” Would have been the muted birth announcement on Twitter and Facebook via Instagram

Here’s my thinking.

There are six networks that aspiring 8pm Warriors should use regularly:

Plus a couple more sites I highly recommend:

The world of Social Media is getting very very complex and it seems there are new networks sprouting up every month (i.e. Vine, Chirp, Chirpify, Conversations, Flayvr, Medium, Pheed, Thumb, and more).

My solution?


Use sites simultaneously in real-time.  If I want to announce my new baby is born, I snap a picture on Instagram and it posts to Twitter and Facebook.  If I upload my latest Attention Era Media creation to YouTube, I have it share to Twitter and Google+ at the same time.

Even though Linkedin isn’t very interactive (yet), I don’t want a stale profile.  I keep it fresh by posting discussions there and have them start discussions on Twitter at the same time.

By doing this, I can start conversations with my friends without having to go to every network I use and posting the same thing again and again and again.

This plan makes social media doable and successful for me.

The problem when you mute all tweets from Instagram, Linkedin, Facebook, Tumblr and others is that you’re muting real thoughts from real people.  For me that’s a big loss.

Even if I save some time, knowing that I’m missing birth announcements or funny stuff from my friends just creates a bigger issue.

Brew is a great guy (follow him here) and I’m happy that his feed is less cluttered.  However, he’s muting some of the most exciting moments in my life and the deep conversations started around pictures, videos, and locations.

That is the flip side of muting tweets with Tweetbot or Tweetdeck filters.

Which way do you lean?  Mute some or miss some?

Have a great night!

Aaron @Biebert

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3 Problems with Testimonials

It’s hard for me to trust the testimonial on your web page…if I read it at all.

I see three problems with testimonials on your website:

1) Few visitors read all that text

2) Testimonials may seem too self promotional for the social web

3) People trust people, not what they read on traditional websites

People don’t read much website copy anymore.  But when they do, it’s usually not the paragraph you posted about how “John Smith from Chicago” loved your service so much that he will highly recommend it to everyone.

Nowadays, if “John Smith” loved you so much, we’d see his comment on Facebook, recommendation on Linkedin, or review on Yelp.

If you agree with me that Web 2.0 is like an online convention, your testimonials are like loudly bragging about yourself to everyone who will listen at the welcome reception.  We all know how many friends that makes. This isn’t much different.

You must rely on others to tell your story.

The web doesn’t work the way it used to (not that people ever truly trusted the testimonials on your site), and people are now looking to see how your customers interact with you on Facebook, Twitter, and your blog.

Wondering what this looks like?  Here’s how one of my favorite brands is doing it.

Have a great night,



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In Defense of a 2-Year-Old Secretariat

While reading Warren Buffett’s letter to the Berkshire Hathaway shareholders last week, I came across something very interesting.

Apparently, Warren Buffett just hired 39-year-old Todd Combs as part of his succession plan.  Some are up in arms, saying he “lacks experience” and is too green.  Since Todd and I share the same generation, I was intrigued by the following explanation by the “Oracle of Omaha” himself:

“Our goal was to find a 2-year-old Secretariat, not a 10-year-old Seabiscuit.”
– Warren Buffett

I want to be clear that I have absolutely no problem with experienced people.  In fact, I’m on the lookout for an experienced mentor myself.  I believe that experience may bring additional maturity, strength, and other positive traits to a person.

However, in a time when our world is changing faster than ever before, I want to caution people who focus on “experience” rather than talent and learning ability.

Just look at the last 10 years, as Google went mainstream and some of the most popular marketing tools in the world wove themselves into the fabric our lives:

  • Wikipedia (2001)
  • Linkedin (2003)
  • Facebook (2004)
  • YouTube (2005)
  • Twitter (2006)
  • iPhone (2007)
  • Groupon (2007)
  • Foursquare (2009)

The Attention Age has begun!

With New Media entering the stage, business leaders must deal with 24 hour news cycles and the collective attention span of a world constantly seeking out the next big thing.

Personally, I’m enjoying it.

I’m embracing it.  I’m learning it.  I’m living it.

Whether you’re a “10-year-old Seabiscuit” or a “2-year-old Secretariat”, one thing is for certain:

Experience isn’t as important as it used to be.

We’re all students in these new and exciting times, and the leaders who are best with creativity, learning, and vision will win big.

Todd, I’ll be cheering you on.

Have a great night,



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New Guide to Twitter

If you’re up late building future opportunities or a business, you need to be on Twitter.  For the many amazing leaders and warriors not on twitter, this post is for you.

Why Twitter?

Facebook and Linkedin are primarily social networks of people that know each other.  Twitter is totally different.

When I joined Twitter two years ago I didn’t have many “offline relationships” on twitter except for some of my colleagues.  I still don’t.  No family, hardly any friends, and no past clients.  Twitter still is an exciting jungle of so many people that I don’t know.

Time to meet new people.

I think of twitter as a sort of global online convention of nearly 200,000,000 people looking to share, talk, and build relationships.

The perfect place for an aspiring 8pm Warrior!

Since I believe that these potential relationships are extremely valuable for you, I’m going to do a short series of 4 posts to share the strategies I’ve learned from others and experiences I’ve had while managing my personal and multiple corporate twitter accounts.

Next up?  Part 2:  “How to Get Started with Twitter”

Stay tuned on the new 8pm Warrior twitter account:  @8pmWarrior



I’m doing this because I feel lonely.

It’s not that I’m a loner or anything like that.  If anything, I’m exactly the opposite (I’m an extreme extrovert).  Over the last 6 years I’ve been building communities for people who have a common interest or career (i.e. therapy, real estatehealth information management, jewelry, staffing, nursing, healthcare accounting, etc.).

All told, I’ve made about 80,000 connections, most of whom have no idea who I am, what I do, or what motivates me to spend nearly every waking minute thinking of them and their needs.

Now I need you.

I’ve been reflecting on things, and I realize that I’d like to enjoy a community for people like me.  People who like to discuss big ideas, love what they do, and sometimes stay up all night figuring out ways to make it rain.  I figured you might like it too.

Here it is. Welcome to the tribe for 8pm Warriors!


Now what?

If you have any ideas, please post below in the comment section or on the wall of the 8pm Warriors Dicussion Forum on facebook.  At first we’ll highlight some big ideas we’re seeing, post your questions to the group for peer support, share info on good books that you’ve read, and any other idea that comes up.

I’m game.

Linkedin for Healthcare 101

Linkedin does such a great job of keeping you in contact with your professional network that I personally believe it will replace your Rolodex or address book.  It’s inevitable.

It updates itself, allows you to ask questions of your entire professional network in one shot, and keeps you in touch with your offline groups and associations.  With a new member every second, it won’t be long before nearly every one of your colleagues is on it.


The first step is to register on and go through the setup process.  For help on getting started, make sure you follow each step and check out this guide for new Linkedin users.

In the Information Age, people can Google your name and find out if anyone’s complained about you online, anytime you’ve been in the local paper, or just about anything else that people write about you.  When using Linkedin, you will be able manage the information that’s publically available about you and create a search result that is positive, professional, and near the top of the search results.  This is especially important for leaders, physicians, and others who depend on their reputation for their livelihood.

You can also gain new information and insights from other professionals in private group settings.  This can come in handy if you have a simple problem/question, but don’t want to pay a consultant for the answer.  Your peer network can and will help.  I use several groups to get peer support all of the time, and I swear by it.  Guide to asking questions on Linkedin

In the coming years our industry will face severe shortages for just about every type of work.  One benefit to Linkedin will be the ability to post job openings or do networking in order to find the right candidates for openings in your department.

Just like facebook, some great communities have formed on Linkedin to provide peer support and helpful Q&A.  Here are some of my personal favorites:

I would recommend using the search box on the top right of the Linkedin screen to find other associations that you are a member of offline.

If you have any questions, feel free to post them as comments below.  I’ll try to help you out!

Part 3: How to Start Using Social Media

In my last couple posts, I hope I’ve done a decent job of convincing you that Social Media might be worth a try.  Now the question is “How?”

The first step is to join some of the free Social Networking sites available.  I’ll talk more in-depth about each one in following posts, but first we need to pick a couple to start with, visit their home page, and register. 

Which ones to join?

There are literally thousands of different social networks to choose from, but for starters, I recommend starting with these two: – Their stated goal is to recreate the human network, and they’ve done so quite successfully.  With active groups, helpful pages, and a system that allows you to focus on people you know, this social network of over 550,000,000 people is the gateway to the world of Social Media.  It’s not just for college kids anymore (you might be surprised how many of your friends are on it). – This network of more than 80,000,000 is primarily for leaders and professionals.  With excellent groups and many of your colleagues already on there, it’s a great place to share professional information and stay informed.  Every Fortune 500 company has members on it, and it’s a must for anyone looking to lead others during this digital age.

(Extra Credit) – If you’ve already joined facebook and Linkedin and find yourself looking to try more, I recommend twitter.  Twitter is simple.  Twitter is easy.  160,000,000 people are using twitter to share bite sized (140 characters or less) messages with the world.  You can follow the “tweets” of industry leaders, colleagues, consultants, and friends as they share news, links, videos, and blog postings.

If you have any questions, feel free to post them as comments here on the blog site and my colleagues and I will attempt to answer them as best as we can.

What’s next? 

I’ll dive into the professional side of and discuss how you can make it work for your work in the healthcare industry.  The following day, we’ll focus  If you’d like to get these sent to you via email, just subscribe on the upper right side of

See you tomorrow!


About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He also enjoys teaching, speaking, writing, and sharing his passion for people and their healthcare. 

Part 2: Why Should You Care about Social Media?

Yesterday I made the point that we aren’t just using the Internet as a tool anymore, but rather that we are becoming a part of it.

If you buy into that point, then you need more than a modem or router to access this new internet.  You need Social Media.  All the helpful information shared by your peers, industry changing discussions taking place right now, real-time news…it’s available through Social Media. 

Social Media is what connects us to each other.

We need to care about Social Media because it’s the new way people are interacting with the world.  Every Christmas I get fewer and fewer Christmas letters from family and friends, and they’re not coming in email either.  Their updates are happening every day (or every hour sometimes) on facebook, YouTube, twitter, and other Social Media sites.

The fact of the matter is that if you don’t embrace Social Media, you risk missing out on pictures and videos of family, invitations to events, or exciting announcements like engagements, babies, or awards.  Basically, you risk missing out on a big part of our world.

That includes your work world too.

Industry news, peer support, and networking are all happening online right now on the new internet, the social internet.

Now that we’ve established the “Why”, I’d like to talk about the “How” tomorrow.  If you’d like to continue the discussion, I invite you to subscribe to this blog on the upper right side of the blog page (

Have a great day!  We’ll continue this tomorrow.



About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives, he periodically takes on interim leadership or consulting projects.  He also enjoys teaching, speaking, writing, and sharing his passion for people and their healthcare.