Attention Era: Why You Should “Like” What You Like

Something big is happening and it requires your attention. Literally.

We’re in the Attention Era now and we’ve got a million things coming at us. Actually, it’s more like a trillion.

Each year the world wades through:

  • 90 trillion emails sent
  • 1 trillion ads displayed on Facebook
  • 1.1 trillion videos watched on YouTube
  • 1 trillion websites indexed by Google

Wow, that’s a lot of stuff coming at us! There’s no way to keep up.

Luckily, websites like Facebook, YouTube, Google+, Gmail, StumbleUpon, and others are helping you sort through these messages to find what you want or need to see.  Other sites are learning quickly.

They need your help.

On Facebook, you have to click “Like” or comment on things you actually care about for the sorting to work well.  On Google+, you have to click +1.  All of these systems require something from you if they’re going to pull you from the overwhelming ocean of information we’re drowning in.

The next time you see something or someone great, do yourself a favor and click “Like”.

It’ll save you time in the long run.

Have a great night,

Aaron@Biebert

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Web 2.0 – Why Sharing is Caring

We need each other to make this work.

Instead of the one-way communications of the “old internet”, Web 2.0 is about each of us contributing to a much more interactive and informative network that consists of blogs, tweets, wikis, facebook posts, videos, pictures, and the comments and follow-up discussions that go with them.

We are the creators of the new internet.

The tools we use for the new web are called “Social Media” (think Social Studies, not Social Hour), and they have changed the world we live in.  Instead of sitting in a virtual “lecture hall” listening to a few websites do all the talking (think 1990’s), we are now all in a digital “convention hall” discussing amongst ourselves in one great conversation.

With such a level playing field, the new challenge is not the availability of information, but rather the hunt for the “good stuff”.

  • 30,000,000,000 items are shared each month on Facebook.com (official Facebook stats)
  • 2,890,000,000 tweets are posted on Twitter each month (official Twitter stats)
  • 200,000,000+ blogs had been started by 2009, with many more added each day (Technorati)

That’s a lot of content!

I have absolutely no idea how I would find the best of it without your help.  The content I need is a needle in a haystack without your sharing, liking, bookmarking, reblogging, commenting, and linking to it. Obviously search engines are part of the solution, but they need your help too.

That’s why “Sharing is Caring.”

Share something great tonight,

Aaron@Biebert

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