Presentation Day

In preparation for my HFMA webinar today, we’ve taken the last week to discuss Social Media in healthcare, and how it can be helpful for work related activity.  Obviously there is a lot of information out there and so much changes every week.  Don’t hesitate to ask a question on the comments section below if you have one.

For all of my friends in the HFMA, feel free to join us at noon Central today for my presentation called “Making Social Media Work for You”.  I plan to make the case for why it’s important in the professional world, and spend some time helping ease the transition into the world of Social Networking.

Space is limited for this free webinar, so reserve your seat now at:  After registering you will receive a confirmation email containing information about joining the Webinar.

Have a great day!


Facebook for Healthcare 101

For the sake of keeping this short enough, I’m going to assume that you’ve registered on and have gone through their quick setup process.  For help getting started, follow facebook’s recommended setup steps and check out this 8 minute guide for new facebook users.

Congratulations, you are now part of the largest social network in the world!

Here’s some basic info about the human network you’ve just joined:

  • Earlier this year, it was named #1 most visited website in the US (more than Google)
  • Every month 30,000,000,000 pieces of information (links, pictures, videos, etc.) are shared by its 500+ million users
  • People spend 700,000,000,000 minutes per month on facebook

That’s a lot of zeros! 

During the sign-up process, you should have gone through facebook’s step by step guide to setup your profile and find your friends.  Don’t worry if you don’t have many friends on facebook right away.  Believe me, they will come.  (An 80+ year-old relative of mine signed up a couple months ago and has at least 20 friends now on facebook) 

Now let’s bring the professional side into it.  I truly believe that facebook has the potential be a major force in supporting healthcare professionals to reduce burnout, share best practices, and get quick answers to issues.  Using facebook as a tool, communities have formed to provide peer support and helpful Q&A.

Here are some of my personal favorite facebook communities:

Specifically, notice how the first two groups have a lot of people answering the questions of their group members on their “Wall” tab.  I would recommend using the search box on the top of the facebook screen to find other associations that you are a member of offline. 

Next step?  Jump in!  Comment.  Post questions.  Help others.  These communities are built on us, and they are at their best when you and I are sharing.

Have questions about facebook?  Post questions you might have in the comment box below and I’ll see if I can help.

Social Networking for CFO's?

As the new chairman of the Electronic Communications committee at the HFMA chapter in Wisconsin, I’ve gotten a chance to observe and discuss social networking with a wide range of financial leaders.  One of the things I’ve noticed is that many CFO’s are not as active on social media as other folks in the “C Suite”. 

The article below would suggest some reasons why that might be:

Although it cautions financial leaders against divulging too much info, it also reminds us that companies may be making a mistake if they don’t get involved or prohibit the use of social media outlets:

“More importantly, prohibiting the use of social media can make a company uncompetitive. The survey by Russell Herder and Ethos Business Law found that 80% of U.S. executives believe that social media can enhance relationships with customers or clients, 81% think it can build brand reputation, and nearly 70% networking can be valuable in recruitment. The most popular vehicles being used include Facebook, Twitter, YouTube, LinkedIn and blogs (in that order).”

With the various staffing shortages soon to be re-emerging as a major issue, I wonder if senior leaders may be rethinking their involvement.  I’m really curious what sort of experiences others have had.  Feel free to email me at if you have any thoughts.


About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives at Clear Medical Solutions, he periodically takes on interim leadership or consulting projects.  He enjoys teaching, writing, and sharing his passion for people and their healthcare.