Warrior of the Week: Robert Caruso

Meet Robert Caruso, a social media thought leader and the Founder/CEO of Social Resolve LLC and BundlePost.com.

He is a frequent blogger and social media consultant to numerous agencies and companies.  With three patents on internet technologies and another recently filed, Robert is a startup veteran and a true 8pm Warrior.

Over the time I’ve known Robert, I’ve been amazed at his knowledge and passionate pursuit of his goals.  With the launch of his latest venture at the end of the month, I asked Robert to be this week’s 8pm Warrior of the Week.  When we talked, I asked him to share his goals, his action plan, ways our community can help, and any advice he has for other 8pm Warriors.

Here’s what he said:


I am passionate about internet related technology and how it connects with social media.  Like most of us who risk everything to create something great, I do appreciate the potential rewards that go with it.  However, my ultimate goals are to inspire and lead the social media movement and use my success to help care for orphans and widows all over the world.

When I am not working 18 hr days on my latest startup venture, my time is consumed with my children.  I look forward to more world travel with them and being the best dad I can be.

Action Plan:

Right now, I have a single focus, BundlePost.  As a serial entrepreneur, this is not my first barbeque. The tech world has change a great deal since the 90’s and having a solid business model, defendable technology, a huge market (and potential revenue) is the norm, not the exception anymore.  So I’m putting a lot of time and effort into the front, and it is paying off.

On February 28, we will be launching Bundle Post technology to the world.  The system was designed to dramatically reduce the human resource back office requirements of managing social media programs.  The technology not only allows users to database thousands of social media content posts (either theirs or their clients), but also automates the searching, reviewing, scheduling and posting of content that is interesting to your audience.

We created Bundle Post due to a gap in technology that exists between management technology (like HootSuite) and back-office functions like content management and preparation.  Most are spending 80% of their time doing non-social functions and only 20% engaging and building relationships.  If social media is to move ahead, I believe that this has to change!

I think Bundle Post will lead that change.

Ways to Help Robert:

Right now, we are very fortunate to be at the place where investment, development and operations are well in hand.  However, the biggest thing we could use help with is publicity.  Your tweets, Facebook posts, or reblogs about this game changing technology we are bringing to market would be highly appreciated.


Here are some tips I would give to other 8pm Warriors working on startups:

  • Do one thing and do it very well.
  • Find holes in the market that need filling and find a way to fill them.
  • Don’t chase investment money with an unproven idea.  Prove it first and get revenue flowing quickly.
  • Control the vision and the company early on by keeping your team small.
  • Don’t take advice from people who haven’t done it.
  • Do whatever it takes to make it happen!

If you have any questions for Robert, post them as a comment here on the blog or on the 8pm Warriors Facebook Forum.


We’ll be featuring his material all week on the 8pm Warrior twitter feed and facebook forum.  However, here are some other ways to connect with Robert:

Twitter:  @fondalo and @BundlePost

About.me:  About.me/robertcaruso

Blog:  BundlePost.Wordpress.com

Company:  BundlePost.com

Why Walk the Boulevard of Broken Dreams?

After “The Lonely Life” topic posted earlier this week, it was interesting to see the response.  After all, who really wants to walk the lonely “Boulevard of Broken Dreams”?

I do.

I guess so does the band Green Day, business owner Jim Sadlovsky, and blogger James Holloway.

But why?

It’s because committed entrepreneurs know that despite the risks of broken dreams, it’s hard to be remarkably successful in any venture by taking the safe path and the crowded road.

Unfortunately that doesn’t give much comfort to those looking to start a new venture for the first time.  My advice?  Be prepared for some pain.  Be prepared to go it alone if no one believes in you.

8pm Warriors, this could be our official Anthem…



“Boulevard Of Broken Dreams”

I walk a lonely road
The only one that I have ever known
Don’t know where it goes
But it’s home to me and I walk alone

I walk this empty street
On the Boulevard of Broken Dreams
Where the city sleeps
and I’m the only one and I walk alone

Have a great night,