(This post is the 5th and final segment of a five part series about participation in the world of Social Media)
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As someone who’s made it my life’s work to create things, I often wonder:
- Will anyone care about what I am creating?
- Does my creation matter?
- Will anyone read my blog, watch my show, join my community, buy my service, appreciate my design, listen to my speech, share, comment, or care?
- What happens if I invest an extraordinary amount of time into something and it fails?
Creators live in a difficult position. If they invest their life into something that fails, they are considered a failure by many. Creators and their creations are often grouped together.
Creators must be prepared to be a failure.
Think of the inventors, writers, designers, and artists who spent their life working on their creation, only to come up short. Just think about all the developers that developed something that no one used, bought, or shared. For every Facebook, there are hundreds of social websites like Legacy 110.
There is great personal risk to any creator.
As I’ve said many times, there is a place for bravery in a modern world. Just look at the creative process. If no one was brave enough to risk total failure, we’d have no internet, no computers, no electricity.
Someone had to risk wasting their life.
It’s the only one of the 4 C’s of Social Media that regularly faces a do or die situation. If consumers don’t like what they consume (fail), they can easily find something else. If curators share something unpopular (fail), they can move on quickly to share something new. There is an unlimited supply of things out there to consume or share.
Creating just isn’t that simple.
If you’ve ever blogged, recorded, designed, engineered, written a book, or given a speech, you know what I’m talking about. It isn’t easy to create something truly new. The bigger and better the creation, the larger the risk. That’s why so many people avoid beginning the journey.
So what makes people create? Natural curiosity? An accident? Insanity? The potential payoff?
I don’t know.
What I do know is that I’m truly thankful for those who invented the telecommunications that connect me to you, the computer I’m using right now, the software that makes it run, and the coffee that I’m enjoying right now. All of these things had to be created and they truly enrich my life. And so do the books, movies, and blogs that I consume each day.
I am thankful for the Creators in my life.
However, creators are not islands, they can not exist alone. They need curators to share their work and curators need consumers to make their curation matter. We are all creators, curators, and consumers in some way, and we all need each other to make this social web work.
Thanks for creating, sharing, and reading. Because of you, we are all better off.
Have a great night,
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