5 Reasons Why Mitt Romney is Right: Companies are People (Non Political)

Marketing, News 19 Comments »

This is not a political post…at all.  Just a general look at the reality of business as it is and should be in a world of social media.

I saw on the news that Mitt Romney was getting some heat for saying “Companies are people.”  I’m not sure it’s a smart political thing to say, but I generally agree.  (That’s why I’m not in politics)

Here are five reasons why Mitt Romney was right in a way:

1) Companies have souls

If you’ve ever seen a company face bad news or great news, you’ll agree with me that a company has a soul and it can be shattered, uplifted, or ignored. Don’t ignore it.

2) Companies are born

When companies are born, usually everyone involved near the beginning feels like a proud parent.  The company grows, matures, and develops like a real baby.  Some days you like it, other times you don’t.

3) Companies die

Just as a company can be born, it can die too.  It’s very painful and sometimes they take their owners with them.  I just heard about a suicide of a business leader who lost his business during the recession.

When a business dies, it breaks hearts, dreams, and futures.  It’s very much like a funeral when it happens.

4) Companies have faces

I smile when I see the Starbucks logo. Great marketing leaders realize that their logo is the face of their company and they are careful to protect it.  Don’t let people stretch, crowd, discolor, or alter your logo in any way.  It’s your face.  People know it.

5) Companies have friends

Just like Facebook is friends with Microsoft (for now),  companies with strategic interests often bond together for a common cause.  They share secrets, plans, and connections.  Just like humans.

With the increase in brands using social media platforms, companies now have real human friends too.  Just check out the Facebook wall of the most successful brands out there.  It’s like one big party.

Summary

The best companies act like people.  They play well with others, communicate with one voice, have a heart, and unleash the collective soul of their entire workforce.

Have a great night,

Aaron@Biebert

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Is Your Company a Circus?

Changing Times, Creativity, Leadership Thoughts, Marketing, Social Media, Teamwork 4 Comments »

It’s my wife’s birthday tomorrow and I took her and my two kids to the Circus this evening.  At several points there were so many great acts going on at one time, it was tough deciding what to watch.

When I mentioned this to my wife, she kindly informed me that this was typical and dated back to early circus styles.  It’s no wonder most traditional circus companies have gone out of business while modern and focused shows like Cirque du Soleil continue to grow in popularity.  It’s about telling a great story.  One chapter at a time.

Is your company a circus?

I don’t mean this in a bad way.  The performers in the arena were absolutely phenomenal and I was very impressed.  It’s just that sometimes they had 12 people all doing their own tricks at the same time, periodically making a frustrating experience rather than one cohesive program.

Sound like your company?

Lately, I’ve been spending a lot of my time in marketing leadership and branding, and while studying several companies I’ve found that the Shriner’s Circus isn’t the only one in town.  It seems to be a challenge for many 8pm Warriors that have several great stories to tell, multiple positive events happening, and so many good ideas.  Instead of synergy, we get quite the opposite.  We get a corporate circus.

Let me know if this sounds familiar:

  • Jane is sending out a mass email over here.
  • John is posting a different corporate Facebook announcement there.
  • Sue is blogging about something completely different than Jane and John on the corporate blog.

They’re all good things on their own, but from an outsider’s perspective it’s hard to focus on one story.  It’s like telling three stories at one time.

It’s a Circus.

This is something to think about if you’re in leadership trying to reach customers who only have so much time and attention to give you.

Weave it all together. Have one voice.  Tell a great story!

Have a great night,

Aaron@Biebert

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