The 8pm Warrior Next Door on Small Business Saturday

I don’t hate free markets, big business, or imported products.

However, every time we choose cheap goods over local products or services, we lose something. We lose a piece of our culture.

We lose a part of our community.

 

I’m one of the cheapest guys you know, but I’m starting to re-evaluate my buying habits. The race to the bottom must stop at some point.

The cheapest goods aren’t always good.

Black Friday may be the day to enjoy steep discounts at big box retailers, but Small Business Saturday is the day to remember the “little guy”.



It’s the day to remember the person who handcrafted that jewelry for the exceptional woman in your life, the person who bakes bread with love (not conveyor belts), or the consultant in that tiny office next door who puts their heart and soul into everything they do.

This Saturday is for the 8pm Warrior running the small business down the street.

I studied economics in college and know that cheaper goods mean more buying power, more wealth for everyone. Tonight I ask you to use the savings we’ve seen to invest in your fellow 8pm Warriors. Support their dreams. Support the American Dream.

Buy one thing from a small business on Small Business Saturday.

Shop small today,

Aaron@Biebert

PS. If you don’t know any small business warriors, check out this one. She’s very close to me and I know the passion and skill it takes to do what she does every day. She’s doing what she loves and it shows.

__________________________
Second time here on my blog? Join the community. Subscribe to “Thoughts from an 8pm Warrior” via email.

Don’t be Cheap, Offer Value (A Lesson from McDonald’s)

Sometimes leaders go too far when trying to increase sales or cut costs.  Here is one example:

To reduce caloric intake (and my weight), I only drink water when eating fast food.  I simply request a cup for ice water and then fill it up at the soda fountain.  Just like clockwork.

Until today.

I went to a McDonald’s with my wife and kids so they could eat and play on the PlayPlace with their cousins.  Not only did this particular McDonald’s refuse to give (or sell) me a cup for water, but they don’t even have a water option on their soda fountain for my own bottle.

What a foolish way to increase soft drink sales and cut costs!

Instead of our group discussing the great salads, tasty coffee, giant playground, and healthy side items in the kids’ happy meals, we were focused on why the heck they don’t offer water or two cent cups.  One of the mothers ended up using the bathroom faucet. I drank nothing.

I doubt that was McDonald’s corporate plan.

Just check out the #McDonalds hashtag on Twitter, and you’ll see that my experience is not unique.  At a glance, I saw that one restaurant doesn’t offer free refills on soft drinks.  Another didn’t feel like doing Shamrock Shakes this year.

This McDonald’s didn’t offer water.

Be careful when cutting costs that you don’t cut customers too.   The world is too connected.  Cups are too cheap.

Have a great night,

Aaron@Biebert

______________

Subscribe to “Thoughts from an 8pm Warrior” via email