Some people fight change. They think it helps them avoid losing their way, falling, or failing.
“If it ain’t broke, don’t fix it.” Right?
I look at my competitors who are still using elevator music, editing on outdated software, or shooting with old cameras and these words come to mind:
“Today, you’re either going to get better or you’re going to get worse, but you’re not going to stay the same. So which is it going to be?”
- Joe Paterno
In a world of constant innovation and progress, staying the same is getting worse. Your position is slipping, even if you’re holding still. Everybody is changing.
Getting better is the only way to not get worse.
Lately, I’ve wondered if I’m slipping a bit myself. I’ve been seeing a lot of time-lapse imagery in TV shows and movies such as House of Cards, Gold Rush, and Art of Flight. We’ve used time-lapse before, but not at the level I’m seeing out there now.
Regardless of what industry we work in, we’re all going to change. That’s a fact.
Today I’m choosing to get better. I’m saying goodbye to the wife and kids, jumping on a plane to one of the most beautiful places on the face of the earth, and we are going to master the art of time-lapse for our clients.
I want to be the best, and I need to keep moving forward.
YouTube is more than cute animal videos, funny stuff, and stupid stunts. It grew up today.
Ignore at your own risk.
Any 8pm Warrior trying to get their message out or sell a remarkable service should be using YouTube. Video cameras are built into nearly every smart phone and nothing captures the personality of a business like video. Nothing.
I’m sharing from experience as a producer of several online shows and video productions that were created to build community and sell a product in a social savvy way. Video changes the game.
Here’s why YouTube matters:
YouTube is the #2 search engine in the world (think SEO)
It is the largest video-based social network
Google+ is now integrated even closer with YouTube for additional community building (more on the way)
YouTube is simple to use and even offers a free video editing feature
YouTube made widespread changes to their channel formats today and I think it changes everything. In the past it was millions of chaotic channels with long lists of video uploads that were hard to understand or group together. Email subscription was the best way to keep up. It was barely social.
That all changed today.
In what was probably the biggest upgrade since Google bought YouTube, channels can be restructured to display videos in the form of a series, much like a television network groups their shows together for DVR or On Demand. It even tracks which episodes you’ve already watched in a series.
Each YouTube account also has a news feed feature, much like other social networks. To make it more social, the new YouTube is even more integrated with Google+, Facebook, and Twitter. This makes it much easier for interested viewers to subscribe and interact with brands or personalities that they enjoy. It keeps each channel fresh, even when no new videos are posted.
It’s a lot more like TV now. It’s how it should be.
The world is going through growing pains and it’s leaving a lot of people very confused, hurting, and unemployed.
We’re in a new world of “on demand” information and entertainment, and many traditional companies are acting like deer in the headlights.
Not moving. Not sure.
For them, familiar methods of bringing products and services to market are floundering and they aren’t hiring or growing domestically. Some are waiting for things to return to “normal”, but we’re living in the new normal right now.
DVRs helps people skip commercials, the internet is replacing newspapers and magazines (I love Flipboard), and only 1 out of 10 people open corporate emails on average. As Gary Vaynerchuk said at a tweetup event last night in Milwaukee, “People aren’t looking at billboards…they aren’t even looking at the ****ing road!”
The same goes for nearly all marketing communications from unfamiliar faces or brands. Everyone is too busy texing, tweeting, and “facebooking” to pay attention.
Times are changing and we’re not going back.
We’re now in the Attention Age, and companies are going to have to find new ways to get our attention. It won’t be easy. Wives may think husbands are bad at listening, but the modern world is even worse when it comes to traditional advertising.
In one ear and out the other.
Another thing Gary said got my attention. He said that everything in his latest book “The Thank You Economy” would be irrelevant in 5 years as marketers (like me) find ways to crawl into every successful way of getting our attention. As they actively seek our eyes and ears, marketers always find a way to ruin what’s working (email, banner ads, etc.) and they’ll ruin social media too.
So what is a safe long term investment?
People are usually loyal to their friends, business partners, and favorite brands. No matter what happens in the future, if you build real relationships and take care of your clients, friends, and followers, they will take care of you.
How? If you don’t start using social media tools now, you may not figure it in time. These tools are valuable for creating and strengthening relationships, but you need to get on it before it is ruined by marketers and the window of opportunity closes.
Seize the day! Engage on social media. Invest in relationships. Do some business.
“The more things change, the more they stay the same.” – Unknown
Over the years I’ve had the honor of helping organizations make big changes in the way they do things during challenging times. Turnaround projects are not for everyone, but I really love the challenge and the difference it can make. I affectionately call them my “Extreme Makeover: Healthcare Edition” projects.
For a speech I gave at the Midwestern Practice Management Symposium this fall, I had a reason to organize my thoughts on a simple plan to develop teamwork and change not only practices, but hearts as well. Somehow this hierarchy developed into a simple acronym: TRUCK
Here were my thoughts…
1) Kindness – It’s the beginning of any good relationship. In a cold world, authentic kindness stands out and opens doors. Even in a big organization, stories are shared. “They don’t care how much you know, unless they know how much you care.”
2) Connection – Once they “care how much you know”, you can begin using your interactions (even electronic ones) to build a relationship. Kind, meaningful interactions are the bond that creates a connection. This may actually mean that you try to meet every person in your organization or division. It’s not easy (believe me), but if you want to lead, you must connect. I think this is actually the most important and sometimes most difficult step. It makes or breaks leaders and teams.
3) Understanding – Once you build a connection and communication channels are open, an understanding of one’s motives and qualities grows. This is where it gets to be a challenge for some. The more they understand you, the more they have to find what they need in order for you to be successful. This is why the right people need to be in the right place. You don’t have to be perfect or act like you’re in a popularity contest, but your motives and values must be absolutely unshakeable and consistent.
4) Respect – If they understand your strengths and proper motivation, respect will develop at some level.
5) Trust – Finally, trust comes when they respect you and believe that you’ll use your skills and abilities to support them in their work. It is the difference between knowing someone can catch you and believing they actually will.
Once you have their trust, you can make big changes: change hearts, change minds, change cultures. You can move mountains.
TRUCK may be just another silly acronym, but hopefully this concept of a hierarchy can help guide the process for building teamwork or how a Servant Leader can grow a strong organization and deliver results.
Let me know what you think. It’s a work in progress.
We’ve been using Linkedin since late 2006 to help bring healthcare professionals together (for free) to find answers to questions we all have. It’s been growing slowly, but surely, and now we’re up to almost 1,000 members in our Linkedin forums.
Now, it looks like Linkedin is making some significant changes (see the great article below written by a nurse in one of our groups). We thought you might be interested to see how the next big thing in Social Networking will work.
If you’re curious what we’ve been up to on Linkedin, feel free to check out some of these links. Feel free to join in the discussion.
LinkedIn is starting to roll out their new innovation – “Signal” to members now, with the beta service becoming available to all LinkedIn members over the next few weeks. While Facebook dramatically aggregated 550 million active users of all sorts over the last six years, skewing toward the young, LinkedIn—almost a year older—quietly amassed 80 million. The difference is that LinkedIn’s members are almost without exception sophisticated professio … Read More