Don’t Steal Your Own Identity

Tonight, let’s talk about the one thing every 8pm Warrior will need for success:

A strong personal brand identity.

Do you think it’s smart for a company to have two names?  Probably not.

Just imagine if FedEx also ran ads for FederalEx.  For so many reasons that would be a disaster!

Why would it be any different for an 8pm Warrior?  In a modern world driven by brand recognition, search, and social word of mouth, it is no longer smart to use a casual name and a professional one.

Those days are over.

If you currently use two names, I highly recommend you pick one name and stick with it.

This means that you shouldn’t go by Mike and Michael, Kate and Kathryn, Andy and Andrew, Deb and Debbie, Joe and Joseph, etc.  If people meet Andy at the conference, they should find Andy on Linkedin, Facebook, or Twitter.  Not Andrew.

It’s okay if you like to be formal (not recommended anymore), you just need to be formal at all times.  With the internet (Bing, Facebook, etc.), it is very difficult to keep your two worlds separated.  We are just too connected and by using two names you are doing yourself a disservice and hurting your personal brand.

It’s hard enough to get people to remember you at all, and making them remember multiple names is not going to work.

Have a great night,

Aaron@Biebert

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