5 Reasons Why Mitt Romney is Right: Companies are People (Non Political)

Marketing, News 19 Comments »

This is not a political post…at all.  Just a general look at the reality of business as it is and should be in a world of social media.

I saw on the news that Mitt Romney was getting some heat for saying “Companies are people.”  I’m not sure it’s a smart political thing to say, but I generally agree.  (That’s why I’m not in politics)

Here are five reasons why Mitt Romney was right in a way:

1) Companies have souls

If you’ve ever seen a company face bad news or great news, you’ll agree with me that a company has a soul and it can be shattered, uplifted, or ignored. Don’t ignore it.

2) Companies are born

When companies are born, usually everyone involved near the beginning feels like a proud parent.  The company grows, matures, and develops like a real baby.  Some days you like it, other times you don’t.

3) Companies die

Just as a company can be born, it can die too.  It’s very painful and sometimes they take their owners with them.  I just heard about a suicide of a business leader who lost his business during the recession.

When a business dies, it breaks hearts, dreams, and futures.  It’s very much like a funeral when it happens.

4) Companies have faces

I smile when I see the Starbucks logo. Great marketing leaders realize that their logo is the face of their company and they are careful to protect it.  Don’t let people stretch, crowd, discolor, or alter your logo in any way.  It’s your face.  People know it.

5) Companies have friends

Just like Facebook is friends with Microsoft (for now),  companies with strategic interests often bond together for a common cause.  They share secrets, plans, and connections.  Just like humans.

With the increase in brands using social media platforms, companies now have real human friends too.  Just check out the Facebook wall of the most successful brands out there.  It’s like one big party.

Summary

The best companies act like people.  They play well with others, communicate with one voice, have a heart, and unleash the collective soul of their entire workforce.

Have a great night,

Aaron@Biebert

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Why Don’t Most People Care about the Details?

Changing Times, Failure, Leadership Thoughts, Marketing 2 Comments »

What separates the good from the great?

Executing the details.

Lately, I’ve been urging people to consider making a couple changes:

These all seem simple to me, but it never fails that a month after I passionately explain why a department/person/brand needs only one name, another one pops up after I leave.  Same with phone numbers.

Why don’t people think details matter?

I really don’t know and I’d like your thoughts.  Please share your thoughts in the comment section or on the 8pm Warrior Facebook discussion board.

Have a great night,

Aaron@Biebert

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Don’t Steal Your Own Identity

Changing Times, Marketing, Social Media 2 Comments »

Tonight, let’s talk about the one thing every 8pm Warrior will need for success:

A strong personal brand identity.

Do you think it’s smart for a company to have two names?  Probably not.

Just imagine if FedEx also ran ads for FederalEx.  For so many reasons that would be a disaster!

Why would it be any different for an 8pm Warrior?  In a modern world driven by brand recognition, search, and social word of mouth, it is no longer smart to use a casual name and a professional one.

Those days are over.

If you currently use two names, I highly recommend you pick one name and stick with it.

This means that you shouldn’t go by Mike and Michael, Kate and Kathryn, Andy and Andrew, Deb and Debbie, Joe and Joseph, etc.  If people meet Andy at the conference, they should find Andy on Linkedin, Facebook, or Twitter.  Not Andrew.

It’s okay if you like to be formal (not recommended anymore), you just need to be formal at all times.  With the internet (Bing, Facebook, etc.), it is very difficult to keep your two worlds separated.  We are just too connected and by using two names you are doing yourself a disservice and hurting your personal brand.

It’s hard enough to get people to remember you at all, and making them remember multiple names is not going to work.

Have a great night,

Aaron@Biebert

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