(This post is the 2nd in a five part series about participation in the world of Social Media)
Any leader who hasn’t embraced the social web by now must be near retirement or in a coma.
Either that, or they’re in China.
I don’t have a problem with 90 year old retirees ignoring Social Media. However, the rest of us will have to learn to live in a world that gets its news and information from the internet and the millions of blogs, tweets, updates, and posts that are shared each day. They are the mail, magazines, and conferences of a new age.
The rise of Social Media cannot be ignored.
Last year I volunteered to form the social media program for a large healthcare association. The goal was to engage the membership, improve communication, spark collaboration, and let non-members know what they were missing.
As part of the plan we began discussing upcoming conferences, sharing pictures, and sharing ideas and best practices. All good things.
However, there is always someone who doesn’t get it.
The CFO of a large healthcare system informed me that he was irritated about this change. His entire group of employees (thousands of people) was not able to access the association’s information on Linkedin, Facebook, and Twitter, but then he eagerly defended his policy of blocking all social media sites. He didn’t want his employees wasting time.
He didn’t get it.
In reality, what he must have not wanted was informed employees, cutting edge information, reduced consulting costs, and free advertising or recruiting. He was too afraid of letting go.
It looks like he’s in good company.
According to the the annual PwC CEO survey, only 57% of CEOs indicate they will not “significantly change” their strategies to meet new realities of social media usage by their customers. Even more disturbing, 10% of marketing leaders (the most educated on this topic) still indicate that social media is not important to their company.
They’re sleeping and won’t see the iceberg ahead!
Of the four types of participation on the social web, acting like you’re in a coma is the only one that I believe is wrong.
So much information is available on Facebook, Twitter, and Linkedin to help organizations be quicker, smarter, and faster. Ignoring this information amounts to leadership malpractice. Using healthcare as an example, just look at these Social Media tools that are available for:
No matter what industry you work in, there are similar resources. If you know someone who is asleep at the wheel of a department, division, or organization, it’s time to wake them up.
The world has changed.
Have a great night,