3 Examples of MS Tags (not QR Codes) in Marketing

After my last article (3 Reasons to Use MS Tags) I got to hear from a lot of naysayers in the QR Code industry that had made up their mind already.  They didn’t care much for my post.

Others were supportive and felt like they found a leapfrog technology over QR Codes. I’m glad I could help.  This sort of healthy discourse is why I started the 8pm Warrior blog.

Since this has been a very hot topic lately (almost a thousand views the last couple days), I wanted to do a follow up post sharing a couple pieces that I’ve had designed using MS Tags.  One of my fellow 8pm Warriors (Mary Fitzgerald) asked to see ways that my team has used MS Tags before.

Here are some examples:

First, grab the MS Tag reader for your smart phone at http://gettag.mobi (you should test it to see how it works).

The MS Tag size is nice for business cards.  We were able to go slightly below the 0.75 inch size that is recommended.  That helped us keep the type of design we wanted when designing a card on clear plastic.

As you can see (below), it didn’t have much room for a massive 1×1 inch QR Code.  With the use of an MS Tag, we could have our cake and eat it too.

In the Clear Medical Network poster below, we started off using QR Codes.  However, many people thought they were bar codes and that we were selling the posters.

Since they are free for college guidance counselors, that was obviously a problem. Our fix? Use a colorful and fun MS Tag.  (See below)

Again, here we used an MS Tag to bring this fun Insider Show video series to life with a colorful tag.  Nothing says fun like lively colors.

It was nice that the free online MS Tag creator made the tag and the instruction box. Obviously most 8pm Warriors don’t have a lot of time, so this is a nice feature.  Since just about anyone can make one, it also leads to lower design costs.  Simple, colorful, fun.  (See below)

After looking at some real world examples, check out the MS Tag showcase site to see what other great organizations have been using them.

The good news is that the 2D tag industry is still in its infancy, and you can choose whichever method you want.  Don’t always listen to everything you hear.  I was told that many designers hate Microsoft, so they will always oppose MS Tags over QR Codes.

Try both (QR Codes and MS Tags) for yourself to see what you like.

Have a great night

Aaron@Biebert