Social Networking for CFO's?

As the new chairman of the Electronic Communications committee at the HFMA chapter in Wisconsin, I’ve gotten a chance to observe and discuss social networking with a wide range of financial leaders.  One of the things I’ve noticed is that many CFO’s are not as active on social media as other folks in the “C Suite”. 

The article below would suggest some reasons why that might be:

Although it cautions financial leaders against divulging too much info, it also reminds us that companies may be making a mistake if they don’t get involved or prohibit the use of social media outlets:

“More importantly, prohibiting the use of social media can make a company uncompetitive. The survey by Russell Herder and Ethos Business Law found that 80% of U.S. executives believe that social media can enhance relationships with customers or clients, 81% think it can build brand reputation, and nearly 70% networking can be valuable in recruitment. The most popular vehicles being used include Facebook, Twitter, YouTube, LinkedIn and blogs (in that order).”

With the various staffing shortages soon to be re-emerging as a major issue, I wonder if senior leaders may be rethinking their involvement.  I’m really curious what sort of experiences others have had.  Feel free to email me at if you have any thoughts.


About the Author:  Aaron lives in Milwaukee, WI with his wife and two children and is the President & CEO of Clear Medical Solutions.  When he’s not leading new initiatives at Clear Medical Solutions, he periodically takes on interim leadership or consulting projects.  He enjoys teaching, writing, and sharing his passion for people and their healthcare.

Published by Aaron Biebert

I'm a director, film/video exec producer, leader & 8pm Warrior. I am passionately chasing my goals at all times. I'm listening. Let's talk!

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