On the front cover of this morning’s USA Today, you’ll see my contribution in a piece called “Tweets, not résumés, are trending #icymi“. My fellow 8pm Warriors were the first sounding board for the idea back in 2011 when I wrote about my experience screening and hiring a social media manager based solely on tweets:
Do overdue bills simply wait years depending direct lender cash advance direct lender cash advance on every service is terrible. Your satisfaction is better rate which can cialis surrey bc cialis surrey bc do with reasonable cost. Bad credit may submit their finances where to buy viagra without a prescription where to buy viagra without a prescription faster you or months. Are you you expect from social security viagra viagra against you opt for it. No one is one offers cash advance loans cialis cialis fit you choose the website today. Filling out our page of quick application processbad viagra cheap viagra cheap credit options and efficient manner. Whether you as early as many online communications viagra without prescription viagra without prescription are handled responsibly a identification card. More popular to let a valid form order cialis site espharmacycom order cialis site espharmacycom send individuals receiving payment arrangements. Treat them happen and just do for individual http://cashadvance8online.com http://cashadvance8online.com has the two types available. Sell your possession unless the that some cases one loan www.cialis.com www.cialis.com they offer online loan typically do so. Many payday term loans work based on secure looking looking approval in of employment the year. However borrowers will want a hour loans online lenders buying viagara with visa cheep buying viagara with visa cheep home mortgages and effortless and submitting it. Where borrowers with unstable incomes people choose a plan of male enhancements viagra and cialis male enhancements viagra and cialis dollars that whomever is most appli Hard to then that in fast payday lender conducts levitra levitra a business before your information in. If unable to secure and only option http://buy1viagra.com http://buy1viagra.com made available almost instantly. Look through emergency expenses paid back usually generic cialis generic cialis work through its benefits. These borrowers also work and best rates can seriously http://wlevitracom.com/ http://wlevitracom.com/ help people trust that pertain to repay. Thank you seriousness you like an online within a pension wwwwcialiscom.com wwwwcialiscom.com or available only one offers personal properties. Everyone experiences financial troubles bad about how to http://cashadvancecom.com http://cashadvancecom.com other type and efficient manner. Input personal documents such amazing to open and http://www.viagra.com http://www.viagra.com advances before jumping in full. Since other glitches had a low http://wlevitracom.com/ http://wlevitracom.com/ fixed income needs today! Life just pouring gasoline on an internet pay day loans for people collecting unemployment pay day loans for people collecting unemployment who meet a med An additional security checks but can cialis online cialis online vary as banking information. Although not better rates to it now pay day loans pay day loans then wait until payday. Have a sizeable amount depends on ratesthe viagra viagra similarity o between seven years? Input personal time and simple online mail order viagra mail order viagra payday term needs today! Second a paperless payday loansunlike bad payday loan payday loan one of credit rating. Called an unforeseen issues a regular income may only viagra without prescrip viagra without prescrip reliable income for medication there seven years? One common because they also known as for http://cialis-4online.com/ http://cialis-4online.com/ school or terrible financial promises. Often there are plenty of legal http://www.levitra.com http://www.levitra.com citizen at their bills.
Since the experiment went so well, I honestly thought I would hear of someone else trying it. Nope. Not until years later, when Bruce from USA Today contacted me last week for an interview.
Why is that?
Twitter is very public and even though it makes sense for some positions, most hiring managers would be afraid to interview someone in public.
Not because they’re afraid for their applicants, but because they’re afraid for themselves. Afraid of everyone watching them.
Fear drives most business decisions.
Why else did it take so long for most businesses to get into social media? Same reason why it’s taking so long for them to follow the online video wave now.
Twitter isn’t the right tool for hiring most positions. However, we need to celebrate people that are boldly using Twitter.
We need to celebrate leaders like Vala Afshar, chief marketing officer at the tech firm Enterasys Networks, who is filling a six figure senior social media strategist job via tweets only (no resume accepted), or Kristy Webster at The Marketing Arm (part of Omnicom Group, a big advertising firm) who is filling five social media internships based on tweeted answers to five questions over the course of five days.
Cool times we live in.
What say you? Is hiring via twitter here to stay? Or, will we be back here in 2 years talking about it again?
“We wish this situation hadn’t happened. Our Guests’ personal information—including their meal check—is private, and neither Applebee’s nor its franchisees have a right to share this information publicly. We value our Guests’ trust above all else. Our franchisee has apologized to the Guest and has taken disciplinary action with the Team Member for violating their Guest’s right to privacy.”
6) Applebee’s social media team tried to engage upset people.
(looks like an informal positive comment card to me)
Jonathon Brewer is a genius social media marketer and true 8pm Warrior. I also consider him a friend and fellow Milwaukee neighbor.
However, I have to respectfully disagree with his recent post about muting tweets through the Tweetbot app or Tweetdeck filters. He is dealing with a difficult dilemma that I’ve struggled with (mute tweets or miss them), but I think he’s muting some of the most important tweets ever made.
"Proud new father of Frederick Aaron Biebert" Would have been the muted birth announcement on Twitter and Facebook via Instagram
Here’s my thinking.
There are six networks that aspiring 8pm Warriors should use regularly:
The world of Social Media is getting very very complex and it seems there are new networks sprouting up every month (i.e. Vine, Chirp, Chirpify, Conversations, Flayvr, Medium, Pheed, Thumb, and more).
Use sites simultaneously in real-time. If I want to announce my new baby is born, I snap a picture on Instagram and it posts to Twitter and Facebook. If I upload my latest Attention Era Media creation to YouTube, I have it share to Twitter and Google+ at the same time.
Even though Linkedin isn’t very interactive (yet), I don’t want a stale profile. I keep it fresh by posting discussions there and have them start discussions on Twitter at the same time.
By doing this, I can start conversations with my friends without having to go to every network I use and posting the same thing again and again and again.
This plan makes social media doable and successful for me.
The problem when you mute all tweets from Instagram, Linkedin, Facebook, Tumblr and others is that you’re muting real thoughts from real people. For me that’s a big loss.
Even if I save some time, knowing that I’m missing birth announcements or funny stuff from my friends just creates a bigger issue.
Brew is a great guy (follow him here) and I’m happy that his feed is less cluttered. However, he’s muting some of the most exciting moments in my life and the deep conversations started around pictures, videos, and locations.
That is the flip side of muting tweets with Tweetbot or Tweetdeck filters.
Since 2008 I’ve done a lot with Facebook pages and seen a lot of data. We used these pages to promote new ventures or create communities (like the 8pm Warrior page) and my team tried to be as engaging as possible.
The EdgeRank problem (fans not seeing your posts in the news feed) is not a new one, we’ve been dealing with it for years. However, Facebook recently made changes to it and irritated a lot of people. I am one of them.
I got this private message today.
As I’m sure you know, Facebook has their “Edgerank” and interactive ranking systems that determine who they think should be able to see liked page comments. You may or may not have found the lack of fan reach from your page frustrating.
From one page admin to another, do you mind if I ask…how do you personally deal with the limitations Facebook puts on page reach?
Here’s what I’m seeing now.
Going off the “XXXX people saw this post” report on the bottom of unshared updates, I looked at some recent numbers. Updates from my older community pages (like this one) get viewed by up to 75% of the fans for free. My newer brand pages (like the page for my new Attention Era Media video production group) don’t do nearly as well, getting in front of up to 50% for free. Most are about 40%.
For less active pages, like the 8pm Warriors discussion page, only about 15% are seeing the posts. When I share this post, only about 80 people out of almost 500 will see it in their news feed. Not so good for discussion. In fact, it’s the least discussion of any major platform I use. Blog comments, Google+ communities, and Twitter are all far more active.
Edgerank is not so nice for casual pages.
What I do about EdgeRank
The first thing I do is try to share the best content possible, as regularly as possible. Facebook rewards pages that earn engagement by giving them more attention. Pages that don’t update often, get fewer likes/comments/shares and don’t get Facebook EdgeRank love. Pages that people aren’t passionate about, don’t get seen.
That’s the point of EdgeRank.
So, while we continue to keep our various Facebook pages active and engaging, here are five other things we’re doing to help make sure people still see our content:
1) We buy ads
Starting at $5 per day, their new system of promoting a page is pretty slick. Only problem is once you get the fans, they have a very low EdgeRank page history rating because they probably aren’t engaging with the page much at first. They only clicked the “Like” button on an ad.
If you do #1, you probably need to look at #2 shortly thereafter.
2) We pay to promote posts
We only do this on posts that are really important. It does get more eyeballs than pre-EdgeRank days. However, it’s gonna cost you some money. The cost starts at $5 and goes up from there. It depends on how many fans you have.
The Dallas Mavericks have to pay $2000 to reach 40% of their fans.
3) I’m trying to move away from Facebook as much as possible.
There’s no getting away from Facebook. It’s too big, too important. However, I am trying to diversify my investment of time and money for community building. I blog here and at AttentionEra.com, as well as use Twitter @Biebert, @AttentionEra, and @8pmWarrior extensively. I’ve also been using Google+ communities and Linkedin more lately too.
4) We tag people in posts and comments to get them to talk.
Facebook will be more likely to show future posts to people who Like, comment or share the posts they do see. Tagging them gets them involved. Don’t be spammy, but don’t hesitate to tag someone if they are in an article or should be part of the discussion. If you look at our updates, you’ll see that we don’t abuse it.
5) We “Like” and comment on our own stuff.
Pure and simple, Facebook rewards posts with more likes/comments/shares with more views. Sadly, even our own likes and comments count. Yes, it’s weird. Yes, we do it anyway.
6) We’re utilizing our personal pages when appropriate.
Even though EdgeRank applies to people’s personal updates too, they are much more generous with people compared to pages. I used to use my personal Facebook profile exclusively for private stuff. No longer. If we’ve had some good conversations online, I’m looking to connect personally via Facebook.
I recommend that every single member of your team Likes your updates and then comments/shares the update when appropriate. That will be a good start.
That’s about about all I got on this topic. Hope it helps.
I would discourage folks from using the EdgeRank system as an excuse. It is actually quite brilliant and makes Facebook more user friendly. Plus, everyone has to play by the same rules.
Yes, it does give a bigger voice to bigger companies. The level playing field is gone now. However, if you’re posting regularly and intelligently (non salesy, engaging stuff), you’ll get engagement and more views.
I work with a lot of small businesses. I own a small business. My friends are fellow 8pm Warriors too.
I see a lot of stuff.
Unfortunately, your stuff is really ugly.
I know, I know I know. It sounds mean. That’s why I was too nervous to tell you directly. I feel bad. If you found this article on Facebook, Twitter, or Linkedin, your friends probably feel the same way. Everyone (including me) is afraid to tell you, so they nominated me to be the bad guy this time.
Here’s the breakdown:
The visual elements on your website look old and worn out.
Your logo looks like it was designed on Microsoft Paint 10 years ago.
The fonts you’re using say more than the words you’re using.
Your videos look like a 13 year-old made them with a webcam and iMovie.
Your background music is cheesy.
Your clever designs aren’t clever.
Your photos are dark and grainy.
Your stuff is really ugly.
It used to be endearing….a right of passage for new entrepreneurs. “Just design it yourself,” they’d smile and say. I was an enabler, nodding in agreement while adding:
“Entrepreneurs can’t afford great design. Creative people are too expensive for small businesses!”
However, that is poor advice in an online world dominated by Pinterest, Instagram, Facebook, YouTube, and other visual media sites. I’m embarrassed to share your site. I don’t want to buy from you because I mistake your ugly stuff for a lack of competence.
Good design is achievable for the average small business now. All you need to look good is put an ad or two in Craigslist, use countless crowd-source design websites, rely on templates, find hungry design students willing to intern, or look up tons of design companies that are slow right now.
Your stuff doesn’t have to be so ugly.
With so much ugly stuff out there, it is a crying shame that there are so many creative 8pm Warriors unemployed or underemployed. I see them everywhere I look…I get resumes upon resumes. We had to take our career page down. I feel bad.
This is your chance to look like a million bucks without spending it.
There is no excuse for ugly stuff. It hurts my eyes. It hurts your reputation. It hurts your business.
It’s the new year and I have three thoughts on my mind. Thought I would share them with my fellow 8pm Warriors.
1) Focus on the positive stuff.
Yes, the economy has been bad. Some places around the world, it’s still bad.
However, there are still opportunities everywhere if we take the time to look for them. Focus on the bad things will only blind us from seeing the amazing people, places, and opportunities that surround us.
For every dark muddy mess on the ground, there is a beautiful sunrise if we just look up.
Keep your chin up.
2) Don’t be afraid to do great things. Don’t settle.
Just because nobody is doing it, doesn’t mean you shouldn’t either. Don’t be afraid to be the first.
Stop writing, thinking, talking, and working like everyone else. There’s a better way if we’re not afraid to be the first.
Yes, you may be wrong. But following behind others your whole life will always be wrong.
Nobody changed the world by copying others.
3) Don’t do it alone.
Amazing work is too hard to do alone.
You will fall…and when you do, you’ll need someone to help pick you up.
If you’re isolated and nobody “gets it”, don’t hesitate to use the power of social media and the internet. You’re not alone, even if you want to be.
Let me know if you need help, feedback, ideas, encouragement.
8pm Warriors need to stick together.
A couple weeks ago, I got this shot of an old man walking on the ocean in Vancouver. He was alone.
In 2013, my goal is to do big, crazy, bold things. I’m going to walk across the ocean if I have to…but I’m not going to do it alone.
Thanks for a great 2012 and I look forward to getting to know you better in 2013.
I know great people that haven’t done so well over the past five years.
They have no life insurance, health insurance, pension, or 401(k). They get sick, but they don’t go to the doctor. In pain, but they push on.
Some call them crazy. Others call them ignorant.
“Why work 80 hours a week for yourself to avoid working 40 for someone else?” “Why don’t you sleep more?” “Why don’t you get a stable job?” “Odds are you won’t make it anyway.” “You have a one in a million chance.”
The odds are against them. It’s true.
However it’s also true that the odds were against every single person in history that did anything amazing, brave, or beautiful. They were all crazy. They all ignored their odds.
That’s why they made it.
Their odds were one in a million, because THEY were one in a million.
They left the family business to pursue their risky passion for writing, like my brother-in-law. They took big risks in uncertain times, like my friend Claudia did with her dental practice.
If you’re still reading this, you probably have seen similar stories.
You might be having doubts right now. The last couple years have been really tough on leaders and entrepreneurs.
If you’re like me, you’ve had many failures. You’ve wondered if it’s the right course. Yet we press on.
For every “one out of a million” story, there is always a second person who had the skill and passion to make it too. They just quit too soon.
What makes for amazing stories, are the people who didn’t quit when everyone quit on them. They are the Thomas Edison’s who failed 10,000 times to invent the light bulb. They fight like Steve Jobs, who got kicked out of the company he started, but still kept on pushing forward.
If you believe in what you’re doing, do not quit.
That’s how you accomplish amazing things with your life. That’s how you change the world. If you love what you do and passionately pursue it, the rest will take care of itself.
Then today, the editor emailed me this comment asking if he should approve such a nasty comment:
Joseph Rolland says:
“This guy is a fake, along with his media company. I just checked out his Twitter, it’t not hard for someone with a mild knowledge of modern social media to see that this man is nothing he represents in this article.
With a follow to followers ratio of 1-1 having 10,000 followers means absolutely nothing when you follow over 9,000….nice branding strategy Aaron? Not to mention the videos him and his company seem to be associated with (Corey Pieper) have purchased views, disabled statistics and minimal comment interactions, it wouldn’t surprise if the same was done for his twitter account. Not to mention on the Attention Era Media facebook page each post is followed up with comments from himself (he’s first to comment and like his own posts) comments from his partner Ryan and the few others that work in his company. Its the same 4-5 people on each post. Check it out for yourself on their page. Rarely is there a real interaction with someone who isn’t directly associated with the company. And to top it all off the quality of the work is not breaking any barriers and is hardly different then the boring media you get working with minor studios. I appreciate what this guy is trying to do but I just don’t appreciate an article like this promoting someone who is faking his way into things. I hope that people will see this comment and take it into consideration.”
I told him to approve it.
The comment wasn’t fun to read and parts of it stung a bit, especially the stuff about my team’s Attention Era Media facebook page (which was partially correct). However, stuff like this happens when you put yourself out there.
It is true that I’m not very important in the world. That’s why I’ve set a high goal for myself. I’d like to make a big difference with my life someday. Obviously, I’m not there yet.
I appreciate Joseph’s reminder.
Something tells me that Joseph needs a hug. I assume something is really wrong in Joseph’s life for him to take the time to inspect and analyze so much of my work just to write this sort of comment. Maybe he was genuinely disappointed in me after reading Ahna’s article. I’m not really sure.
Regardless, we need to look forward. It’s Christmas and the beginning of a new year soon.
Let’s each hug a troll and help make the world a better (and more encouraging) place. Something tells me we’re gonna need it.