5 Discoveries About the New Klout Topic Pages (Screenshots)

If you’ve never heard of Klout, click here for my thoughts on why it should matter to you.  There is plenty of debate, but I think Klout matters for leaders, teachers, and anyone who sells ideas through the internet.


Klout allowed me to preview the new “Topic Pages” this morning and here’s what I discovered along with my predictions about it’s impact.  I’d love to get your feedback.

To help with the discussion, I grabbed some screenshots (below). While browsing, I discovered that according to Klout I have the honor of being the #2 most influential person about Justin Bieber.  

Please don’t click off because of that.  It’s not my fault.  

Others are accidently influential too. In fact, Danny Brown is so influential in sheep, he was able to leverage his Klout score to land a huge interview on “Talk is Sheep” hosted by Dino Dogan.

Maybe I can now get an interview with Dino too?

Anyway, let’s get back on track. Here’s what I discovered this morning.

Five Discoveries About Klout Topic Pages:

1. Limited Relevance for Major Topics:

The lists are not very deep.  The new topic pages will only matter to a select few people and the PR/Marketing firms looking to target those people.  Only 10 people make the top list for each topic and there are no real subtopics (i.e. “Video Blogging” as a subtopic of the huge “Blogging” category)

2. Limited Number of Available Topics

My understanding is that topics are driven by advertising objectives at Klout headquarters.  It’s their site and they can do what they want.  However, I am surprised to see that Leadership is no longer a topic that anyone is influential in.  Too bad for leadership bloggers.

3. Potentially Positive Impact on Niche Topics

If you are a niche blogger or tweeter, you may find the topic pages helpful when looking for validation.  Danny Brown may be approached to give a speech about sheep. I might be asked to write a book about Justin Bieber.  Unfortunately, if you write about ultra small niches (such as leadership?), you’re out of luck.

4. New Content Discovery

If you write or share a really great article about a specific topic (and it gets reactions), you may be discovered by anyone browsing the topic page that features it. I’m curious to see how well it works.  We’ll see if it offers another alternative to content hotspots like Stumbleupon, Digg, etc.

5. +K Votes Don’t Help You Make the “Top Influencers” List

My friend and founder of Bundlepost, Robert Caruso, made the top 10 most influential in “Klout”, however he had no +K’s for Klout until I gave him one. The little meter was nearly empty. Writing a couple great blogs about the topic was enough.


The Announcement

When you log in, you’ll see something like this when it goes live.  All topics will then be clickable with a link to the new topic pages feature.




The Best Content Tab

Not only is Klout featuring the most influential people about each topic, but they are featuring the most influential content about each topic as well.

In this case (see below), they’re featuring Danny Brown’s rant against Klout on the Klout topic page.  Nice to see they aren’t censoring yet.

It’s also interesting to see who was influenced about each piece of content. Obviously they have some bugs to work out because I doubt only one person was influenced by the featured content.  In some cases, I saw featured content that had no one in the “influenced” column.



The Top Influencers Tab

PR and marketing firms are very interested in knowing who would be a good person to endorse or share their product.  This is Klout’s answer.

Looking around at various topics, it seemed to be fairly accurate about the serious topics.

Here’s where I learned that I’m second only in “Justin Bieber influence” to Mr. Bieber himself.  It’s too bad I’m not a teen girl.  I’d be in heaven! (You can see I have some friends who think they are extremely funny)


Visit the 8pm Warriors Facebook page if you’d like to see the top 10 most influential people for Blogging, Marketing, Klout, Politics, Social Media, and Technology. I uploaded multiple screenshots and I’d love to spark a discussion. Are these really the right 10 for each topic?

Have a great night,


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Published by Aaron Biebert

I'm a director, film/video exec producer, leader & 8pm Warrior. I am passionately chasing my goals at all times. I'm listening. Let's talk!

23 comments on “5 Discoveries About the New Klout Topic Pages (Screenshots)”

  1. Hi Aaron, you made really nice preview of the new topic pages. As you pointed out in first place @Klout Topic Pages will be good data for PR / marketing firms. I agree with you on that. I strongly believe specially after great PR that @Klout distributed with message: “Klout is looking to increase the revenue”, that new topic pages are created in majority for there own use in help of recruiting new potential advertisers for there Perks program. As we all know Klout doesn’t publish any statistics i am wondering how accurate topic data will be. Will we see real time data or updated extract as we see today. I agree with you on niche topics, they are very important and in many cases even more influential then general topics that we see at this point in Klout topics. That’s why I personally prefer to check @Twylah branded pages as i get better insight in the topics and subjects of leaders.
    Thank you for sharing preview.

    1. Yes, this should help Klout increase their revenue. At the very least, it should provide us with some entertainment. :-)

      It’s too bad they didn’t go deeper with the lists. Maybe you have to pay $25,000 to see the full list.

      1. i think you will be one of the first to receive first documentary fim of Justin “Never Say Never” :) You are right they might just pop up a button Place Order Here :) And a warning data is 100 % accurate after you pay of course :) They same as they do with Privacy Policy on there page, you can’t access them on landing page till you dont sign in, once signed you have no possibility of deleting the profile! Very nice but as well legally wrong!

    2. Yes, this should help Klout increase their revenue. At the very least, it should provide us with some entertainment. :-)

      It’s too bad they didn’t go deeper with the lists. Maybe you have to pay $25,000 to see the full list.

  2. I am in Klout Squad so have been looking at these new features for a few days. It is just the start of what Klout will roll out. It is interesting to see who is getting the most +K in each topic

  3. Aaron, they just added the “ability” to link to your Facebook Page. When I tried that it switched my main Twitter account (@BruceSallan) to my Page account and lowered my Klout instead of elevating it as the impact of my relatively successful “A Dad’s Point-of-View” FB Page should do.

    It was quite frustrating. What are you general thoughts about the accuracy and relevance of Klout?

    I’m also finding myself on more and more lists, of which I’m grateful, and getting more and more “I gave Bruce Klout in checkers” attaboys for which I’m very grateful, but fearful that I now have to reciprocate and deal with ANOTHER SM thing that consumes my time!

    That is why I’ve avoided Google + so far, though I’ve found Triberr (and our tribe) to be fantastic. As with everything, you gotta pick and choose. But, checking my Klout score every day is sort of lame and yet I still do it!

    Advice? Thoughts?

    1. Bruce, I hope it wasn’t your Facebook page addition that lowered the score. If so, that is really screwed up!

      I think that Klout is relevant because it may be the most sophisticated way of using data to try and make sense of the online relationships. Accuracy? Only about 70 to 80% in my mind.

      The +K’s are one more thing to do, but luckily they are limited to 5 per day. Otherwise I’d be pulling my hair out.

      Thanks for the good discussion thoughts. Let’s keep discussing.

      1. Aaron, it was my FB Page BUT it changed my Klout name and score to the Page name! My Page is much more successful and active than my personal profile so it should have been a great addition – instead it didn’t put it as Bruce Salan’s page but changed my Twitter name to the page name and lost Bruce Sallan! I got it back but, of course, there’s no one to reach at Klout though I wrote someone via Twitter.

  4. Ok how does Klout think they are serving PR/marketing agencies PLEASE, that cannot be replaced with taking time to generate a hand picked list with their business objectives in mind for each client.

    You cannot get that real data from Klout. #justsayin

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