Warrior of the Week: Robert Caruso

Meet Robert Caruso, a social media thought leader and the Founder/CEO of Social Resolve LLC and BundlePost.com.

He is a frequent blogger and social media consultant to numerous agencies and companies.  With three patents on internet technologies and another recently filed, Robert is a startup veteran and a true 8pm Warrior.

Over the time I’ve known Robert, I’ve been amazed at his knowledge and passionate pursuit of his goals.  With the launch of his latest venture at the end of the month, I asked Robert to be this week’s 8pm Warrior of the Week.  When we talked, I asked him to share his goals, his action plan, ways our community can help, and any advice he has for other 8pm Warriors.

Here’s what he said:


I am passionate about internet related technology and how it connects with social media.  Like most of us who risk everything to create something great, I do appreciate the potential rewards that go with it.  However, my ultimate goals are to inspire and lead the social media movement and use my success to help care for orphans and widows all over the world.

When I am not working 18 hr days on my latest startup venture, my time is consumed with my children.  I look forward to more world travel with them and being the best dad I can be.

Action Plan:

Right now, I have a single focus, BundlePost.  As a serial entrepreneur, this is not my first barbeque. The tech world has change a great deal since the 90’s and having a solid business model, defendable technology, a huge market (and potential revenue) is the norm, not the exception anymore.  So I’m putting a lot of time and effort into the front, and it is paying off.

On February 28, we will be launching Bundle Post technology to the world.  The system was designed to dramatically reduce the human resource back office requirements of managing social media programs.  The technology not only allows users to database thousands of social media content posts (either theirs or their clients), but also automates the searching, reviewing, scheduling and posting of content that is interesting to your audience.

We created Bundle Post due to a gap in technology that exists between management technology (like HootSuite) and back-office functions like content management and preparation.  Most are spending 80% of their time doing non-social functions and only 20% engaging and building relationships.  If social media is to move ahead, I believe that this has to change!

I think Bundle Post will lead that change.

Ways to Help Robert:

Right now, we are very fortunate to be at the place where investment, development and operations are well in hand.  However, the biggest thing we could use help with is publicity.  Your tweets, Facebook posts, or reblogs about this game changing technology we are bringing to market would be highly appreciated.


Here are some tips I would give to other 8pm Warriors working on startups:

  • Do one thing and do it very well.
  • Find holes in the market that need filling and find a way to fill them.
  • Don’t chase investment money with an unproven idea.  Prove it first and get revenue flowing quickly.
  • Control the vision and the company early on by keeping your team small.
  • Don’t take advice from people who haven’t done it.
  • Do whatever it takes to make it happen!

If you have any questions for Robert, post them as a comment here on the blog or on the 8pm Warriors Facebook Forum.


We’ll be featuring his material all week on the 8pm Warrior twitter feed and facebook forum.  However, here are some other ways to connect with Robert:

Twitter:  @fondalo and @BundlePost

About.me:  About.me/robertcaruso

Blog:  BundlePost.Wordpress.com

Company:  BundlePost.com

8pm Warriors of the Week: Green Bay Packers

Congratulations to the Green Bay Packers on their Super Bowl victory.  They lost 15 starters to the injured reserves this season, defied all odds, and came back to win it all.

Their story is truly an inspiration for all talented 8pm Warriors who push themselves hard every day to beat the odds and chase their dreams.

Also, congrats to Volkswagen for winning the 2011 AdBowl.  Check out some of the best commercials here.

Warrior of the Week: Aaron Rodgers

As the onfield executive of the Green Bay Packers offense, Aaron Rodgers brings new meaning to the phrase “Work Hard, Play Hard”.

However, this post isn’t about football.  It’s about a fellow 8pm Warrior.

While I think Aaron has a ton of natural talent, I think it will be his 8pm Warrior ways that will put him in the NFL Hall of Fame.  When others relax or have fun at night, his teammates say that he huddles with his laptop and studies his next opponent…planning, thinking, gaining an advantage.

Nothing new for him.

He’s been working like this since the beginning, even though every NCAA Division I team declined to offer him a scholarship out of high school, 23 NFL teams passed on him in the draft, Brett Favre ignored him, critics doubted him, and thousands of football fans ran to New York and Minnesota chasing after the biggest “has been” in the history of the NFL.

Yet Aaron fought and conquered, never giving up.  That’s why he’s this week’s 8pm Warrior of the Week.

Curious about Aaron?  Here’s some reading material:

Have a great night!


Warrior of the Week: Ryan J. Sheets

Meet Ryan J. Sheets, the VP & COO of Clear Medical Solutions, an innovative healthcare staffing & consulting firm that is changing the healthcare world.

Ryan is the best person I have ever worked with.  Ever.

  • He’s always thinking.
  • Every client loves working with him.
  • Every team member loves working for him.

Healthcare is a 24/7 world, and Ryan has given up thousands of hours of sleep and “personal time” to support his team or help with complex client needs, regardless of what hour they may pop up.

Sometimes he’s a 3am Warrior.

Yet, never does he complain.  Never does he snap on his colleagues or clients, no matter what they do.  He gives.  He gives. And then he gives more.  Just when you think there is no more to give…

…he gives some more.

He’s a true servant leader and his passion for people is helping change an industry.  This probably sounds ridiculous, but after working with thousands of people, he is the best I have ever worked with.

That’s why he’s this week’s 8pm Warrior of the Week.

If you know another 8pm Warrior that deserves to be featured, please let us know by sharing a link to their blog/website in the comment section, tweeting @8pmWarrior, or posting info on the 8pm Warrior facebook forum.

Have a great night!


He’s Got Our Attention

As a response to being named this week’s “Warrior of the Week”, Jordan Zimmerman posted further commentary on his blog.  I felt his thoughts on our way of life warranted sharing (link to full article below):

Attention, Business Warriors

This blog is a sure sign that I’m not the only one out there who has figured out that one of the secrets to success is hard work and little sleep.  But I also know that this lifestyle is not for everyone.  Maybe you require more than three to four hours of sleep every night. And that’s ok.

The question you should be asking yourself is, “What is my secret to success?

Once you find the answer, own it…no matter how crazy it may seem. Do you know how many people over the years have told me I’m insane for getting so little sleep and having such large goals?  I lost count a long time ago!  But I always tell them there’s a thin line between brilliance and insanity.  You can’t be normal to be great.  Life is not about being normal – it’s about being abnormal.

So figure out what makes you tick…what drives you towards greatness. Now get out there and own it.

If you haven’t subscribed to Jordan Zimmerman’s blog “You Sleep When You Die”, you may want to do that.  He’s provides straight talk and a great commentary on the 8pm Warrior way of life.

JZ, thanks for being a great “Warrior of the Week” and we’ll definitely be paying attention (as well as sharing, and retweeting) as you post new blogs, tweets, etc.   We’ve added your blog to the 8pm Warrior discussion news feed on Linkedin and we look forward to more discussion.

Have a great day,


Warrior of the Week: Jordan Zimmerman

Burnout? I don’t think this “Warrior of the Week” has ever heard of burnout.

It’s a pleasure to introduce you to Jordan Zimmerman (also known as JZ).  Since starting his own advertising agency in 1984,  he has been the ultimate 8pm Warrior.  For the past 27 years he never stopped, barely slept, and kept up a work regimen that is truly rare in our 9-5 world.

All that hard work is paying off.

Today he has over 1,100 employees in 10 states, runs the 14th-largest agency in the nation doing close to $3 billion per year in billings, and is a partner in the Florida Panthers.  (if you’re curious about family, he also has a wife and four kids)

What advice did he give me to share with his fellow 8pm Warriors?

“I just don’t think we really need that much sleep. After all, there’s plenty of time to sleep after you’re dead!”

…typical Jordan Zimmerman.

Here’s a quick video with some more quotes from him:

This is what his typical “off time” looks like.

  • Try to get home for dinner
  • After the kids go to bed, he works a few more hours in his home office studying research, reprioritizing accounts, or working on his blog
  • He’ll go to bed around 11 or 12pm
  • He gets up every morning at 3:30am and is at the gym to lift weights by 4 am
  • By 5:30, he’s back home and then out on his bike.  (He rides 25 miles before breakfast)
  • He eats breakfast with the three youngest kids and takes them to school if he’s not traveling that day
  • Then off to the office

If he’s not an 8pm Warrior, then I don’t know who is.  I used to be proud of myself for keeping sleep down to only 5 or 6 hours…but he’s running on 3.5 to 4.5!

Does he sleep on weekends?

“Why would you sleep when that’s your time to live?” he says. “Sleeping isn’t living. You sleep when you die.”

Not surprisingly, “You Sleep When you Die” is also the name of his blog.

He’s got so many great thoughts on business and life so we’ll be featuring his material all week on the 8pm Warrior twitter feed and facebook forum.  In the meantime, here are some other ways to connect with him:

If you have a favorite 8pm Warrior you think should be featured, please let us know by sharing a link to their blog/website in the comment section, tweeting @8pmWarrior, or posting info on the 8pm Warrior facebook forum.

Have a great night!


Warrior of the Week: Philip Nowak

What is an 8pm Warrior?

As part of my mission to build this community, I’m going to feature a different person each week who defines what it means to be an 8pm Warrior.

Meet Philip Nowak, a social media engagement manager for a Fortune 50 retailer.  He is also the founder of Firmology.com, a small business news and information media company.  In addition to sharpening his writing skills at PhilipNowak.com (one of my favorite blogs), Philip is working on his first book slated to be published in 2011.

His passion is contagious. You’re going to love not only his blog, but his business goals, bucket list, and much more.

I asked Philip to share his goals, the action plan, ways our community can help, and advice he has for other 8pm Warriors.

Here’s what he said:


I just blogged about my bucket list recently, so this topic is still top of mind.  Professionally, I aspire to be a successful entrepreneur, well-respected thought leader and bestselling author.  Some fun things I’d like to accomplish include continuing to lead an active and healthy lifestyle, earn the independence required to travel the world and to learn a couple of new languages (Russian and Chinese Mandarin).  Most importantly, I aspire to be a loving husband, a proud father and to be able to provide my family with the best of everything: home, health, education and endless opportunities.

Action Plan:

Currently, I am working moving forward with five key projects: my day job, Firmology.com, PhilipNowak.com, my first book and learning Russian.  I attack all of my goals with ferocity and not a day goes by without me working on at least two key projects.

My day job is currently the most important project on my list as it provides the financial backbone for everything else that I am working on.  I strive to learn as much as possible each day and have had the opportunity to gain experience working on a wide variety of projects within the social media, social commerce and ecommerce spaces.

I launched PhilipNowak.com as an outlet for my personal thoughts or as I like to call it, ‘PHILosophy.’  Consequently, blogging every single day has sharpened my writing skills and made the task of writing my first book much easier.  Practicing different styles of writing is also helping me gear up for the launch of Firmology.com.

Finally, I practice Russian using Rosetta Stone as much as I can each week.  I’m learning Russian so that I can better understand and communicate with my girlfriend’s family.  Given the fact that we plan on teaching our future kids Russian and Chinese Mandarin, I decided that it was critical for me to learn both in the next few years.

Help Philip:

A project I could use help with is Firmology, a small business news and information media company.  I’m currently looking for small business innovation story submissions and writers within the topics of business strategy, technology, mobile, social media and social commerce.


The one piece of advice that I tell over and over again is this:

“You have to take little steps before you can take giant leaps.”

I have learned firsthand that you can have all the passion in the world, have amazing ideas and make huge plans, but in the end you have to execute on the boring little details from start to finish.  Don’t get discouraged if you don’t gain any traction in the beginning stages of your idea, plan, project or vision.

This applies to everything, whether you are studying a new language, launching a startup, trying to get into shape or even writing a book.  Keep your head down, execute day after day and you’ll eventually reach your goals.


We’ll be featuring his material all week on the 8pm Warrior twitter feed and facebook forum.  Here are some other ways to connect with Philip:

Twitter:  @PhilipNowak

Blog:  PhilipNowak.com

Company:  Firmology.com

If you have a favorite 8pm Warrior you think we should feature, please let us know by sharing a link to their blog/website in the comment section, tweeting @8pmWarrior, or posting info on the 8pm Warrior facebook forum.