When You Have Someone’s Attention: Don’t Waste It!

Attention Era, Changing Times, Family, Leadership Thoughts, Marketing, Social Media, Time 6 Comments »

A couple quick thoughts at the end of the week.

Humans are no longer limited by a lack of information.  We’ve never had more Wikipedia articles, Google search results, emails, updates, and every other way we get information when we need it.

We even have Siri or other artificial intelligence like Big Blue to do the work for us.

Information is not the problem.

 

We are now limited by the amount of attention we have available.

When you earn someone’s attention, you shouldn’t waste it.  It’s precious!

 

Does your page respect people’s time?

  • Do you dominate Facebook with a ton of trivial posts?  We only have so much time and you’re wasting it.  We will unfollow or hide you.
  • Why are our comments awaiting moderation on your blog? You have a spam filter.
  • Are you deleting Facebook comments that are unfavorable to your brand?  You are asking for trouble.  Comments will go somewhere.
  • We won’t do business with you if you ignore questions or comments on your page.

 

Why are your customers waiting?

  • I spent 3 hours on the phone with AT&T yesterday.  Now I’m switching to Verizon.
  • My favorite grocery store has no parking.  I now have a new favorite.
  • Sam’s Club always has 10 people in every line.  I’m not renewing my membership.

 

How are you one on one?

  • Are you constantly checking your phone?
  • Are you dragging the conversation down by spend too much time on meaningless stuff?
  • Are you actually listening?
  • Do you spam your contacts with unnecessary emails or other deferred communication?
  • Do you say stuff just for the sake of saying it?

 

For the sake of humanity, we must stop.

 

The developed world is out of time.  Relationships are suffering.  People are overwhelmed.

If you want to keep people’s attention in the Attention Era, you must respect it.

It starts by not wasting it.

Have a great night,

Aaron@Biebert

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Here We Go! (Again?)

Bravery, Business Opportunities, Changing Times, Failure, Leadership Thoughts, Motivation, Time 6 Comments »

2012 is here.  We made it!

Does it feel like New Year’s Day keeps coming faster and faster each year?

What is changing?

 

Are you?

Every year I can’t help but think of the people I know that had big plans, huge hopes, and daring dreams for the last year. I’m always pulling for my fellow warriors, so I hate when it’s all talk, no action.

Warriors go to war, they don’t just talk about it.

I’ll never understand how some folks act like there’s an unlimited supply of days like today. Fresh starts. New years.

Here we go…again?

 

The problem is we only have so many new years before we run out.  This is a sobering thought for sure, but true nevertheless. What would you do if this was your last New Year’s Day?

Would you still keep dreaming or would you start doing?

If you need a calendar to push yourself, take it. But please don’t keep putting off what matters.

You might push it right out of reach.

Have a great year,

Aaron@Biebert

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The Most Important Project in Your Life…

Changing Times, Failure, Goals, Leadership Thoughts, Motivation, Time 23 Comments »

The most important project in your life is the one you’re working on right now.

The past may be glorious.

The future will always hold new opportunities.

However, what you’re working on right now is all that counts.

Your past doesn’t matter if you don’t win today.  Your future doesn’t matter if you don’t get started on it.

I hear so many people reminiscing about “the good old days” or waiting for the great future they envision.  They can’t move on from the past or they’re waiting to someday conquer the future.

Conquer today!

Start tonight.

Have a great night,

Aaron@Biebert

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Give Nearly the Ultimate Gift

Family, Giving, Leadership Thoughts, Time 8 Comments »

Giving one’s life for another is the ultimate gift.  Right?

However, that sort of sacrifice isn’t a gift often requested or needed in a modern society.  So what’s the next best alternative?

Giving someone a piece of your life.

Ask the adult children of many ultra-successful 8pm Warriors what they really wanted for Christmas while growing up.  It won’t be another pony or sports car.

Does your kid really need 15 more toys?  Does your spouse need another shirt?  Do your team members really need golf balls or trinkets with your company logo?

Are they even gifts if they’re not wanted or needed?

What do most people truly want from their parents, spouses, children, leaders, or mentors?

Time.

Attention.

Some of your Life.

 

Basically, they want the stuff you can’t buy, fake, or transfer.

Next time you’re wondering what to get the “person who has everything”, try giving them a piece of your life.  Give them an extra amount of your precious time.  Even a smallest amount is appreciated.

To all of you who have taken a piece of your life this past year and given it to me in the form of feedback, ideas, or sharing my posts:

Thank you for nearly the ultimate gift!

 

I am thankful for your time.

Have a Merry Christmas!

Aaron@Biebert

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Inspiration from Andy Rooney the Warrior

8pm Warriors, News, Time, Warrior of the Week 2 Comments »

Some of my favorite people just don’t know how to retire. Complete retirement is not in their DNA, not in their vocabulary.  They enjoy the war too much.

Andy Rooney worked up until 3 weeks before he died on Friday at the age of 92. He really loved the war.

Even though I’ve never met Andy Rooney, I admire his work ethic and passion.  Just imagine getting up for work after 92 years!  That’s almost 34,000 days.

He had many great experiences in his life:

  • Lived through the Great Depression
  • Witnessed World War II
  • 62 years of marriage
  • Wrote 15 books
  • Produced over 1000 video essays for TV (most for 60 minutes)
  • Won three Emmy Awards

For the record, I’m not against retiring.  I just hope I love what I’m doing so much that I can’t bear to stop.

Just like Andy Rooney.

Have a great night,

Aaron@Biebert

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How You Spend Your Extra Hour Matters

Goals, Leadership Thoughts, Motivation, Sleep, Time 7 Comments »

Clocks are moving back today for Daylight Savings and we get something we’ve asked for:  an extra hour in the day!

I am fascinated by how people use their extra hour.

  • Many will go to bed at the same time, wake up at the same time, and get an extra hour of sleep.
  • Some will sleep the same number of hours, but wake up early to a day with one more hour.
  • Others will stay up later working on something special.

How will you use your extra hour?

Do more research?  Write a blog post? Spend extra time with family?

Or, just watch more TV?

What you choose to do with your hour makes a statement.

8pm Warriors will use it.  Others will lose it.

Have a useful night,

Aaron@Biebert

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Analysis: Offline Influence is Deeper Than Online Klout

Changing Times, Leadership Thoughts, Marketing, Social Media, Time 37 Comments »

Spoiler Alert: If you base your entire self worth on your Klout score, you may want to read something else.  Try these instead.

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Klout says I’m less influential the past few weeks because my focus has been on some new projects and the opening talk I’m presenting at a conference tomorrow.  I haven’t been tweeting much.

Am I less influential?

It appears as though I have to choose between offline and online influence.  If I have to decide, I’d like to give this some thought tonight.

Here’s what I’m seeing:

  • Online influence can affect offline relationships.
  • It doesn’t seem to go the other way as effectively.
  • Most business leaders I know aren’t blogging or using Twitter and Facebook.
  • My influence with them has no effect on my online influence.  The worlds are very separate.

If you accept that we each have only 24 hours a day, then it is necessary to choose what we do with our time (scarcity).  Should we focus on building online Klout or offline influence?

Let’s look at one situation:

I’ll use the example of Jack Welch, the former CEO of GE and author of several top business leadership books.  He has been one of the most influential people in the business community for years.

I know with 100% certainty that I am NOT more influential or important than Jack.  I laughed when I saw this:

Is that how Jack and I “stack up” in the offline world?  Do I really have 19% more influence than Jack Welch?

Nope.

Would I rather have his offline influence?  Would I prefer to get $100,000 speaking fees and million dollar advances on my next book?

Or, would I rather have a higher Klout score?

Definitely not.

I’d love to hear your thoughts, but here are four conclusions I’m coming to:

  • I always give up some online influence when I focus on offline relationships
  • I give up an lower proportion of offline influence when I focus on online relationships
  • I make more money from offline relationships
  • Many of the most influential people I know have lower Klout scores than me

After looking at the issue, it looks like we’re wasting time online when we could be building more lucrative offline relationships with people who aren’t on Twitter or Facebook much.  Why are people like me so focused on Klout scores?  It looks like higher online influence means lower offline influence.

Do I feel conflicted because there’s a score for online influence and no “Standard for Influence” in the offline relationship world?  I still believe Klout scores matter.  When people are keeping score, I like to win.  It’s why I like business so much.

However, I have yet to book a speaking engagement or new consulting project because of my Klout score.  Even though I’m now less influential online, hopefully my “real life” influence goes up tomorrow morning.

Wish me luck!

Have a great night,

Aaron@Biebert

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Nearly the Ultimate Gift

Family, Giving, Time 2 Comments »

There is little debate that the ultimate gift is one life for another.

However, for most of us, that isn’t really a gift often requested or needed.  So what’s the next best alternative?

Giving a piece of your life.

Ask the adult children of many ultra-successful 8pm Warriors what they really wanted growing up, and it wouldn’t be another BMW or horse.  What do most people truly want from their mentors, parents, spouses, children, friends, or advisors?

They want your time.

Attention.

Life.

Basically, they want the stuff you can’t buy, fake, or transfer.

Next time you’re wondering what to get the “person who has everything”, try giving them a piece of your life.  Even a smallest amount is appreciated.

Since yesterday was my birthday, it was heartwarming to see the emails, text messages, facebook wall posts, cards, tweets, and blog comments.  It took time and thoughtfulness and it was very much appreciated.

Thanks for nearly the ultimate gift!

I am thankful tonight,

Aaron@Biebert

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