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Humans are no longer limited by a lack of information. We’ve never had more Wikipedia articles, Google search results, emails, updates, and every other way we get information when we need it.
We even have Siri or other artificial intelligence like Big Blue to do the work for us.
Information is not the problem.
We are now limited by the amount of attention we have available.
When you earn someone’s attention, you shouldn’t waste it. It’s precious!
Does your page respect people’s time?
Do you dominate Facebook with a ton of trivial posts? We only have so much time and you’re wasting it. We will unfollow or hide you.
Why are our comments awaiting moderation on your blog? You have a spam filter.
Are you deleting Facebook comments that are unfavorable to your brand? You are asking for trouble. Comments will go somewhere.
We won’t do business with you if you ignore questions or comments on your page.
Why are your customers waiting?
I spent 3 hours on the phone with AT&T yesterday. Now I’m switching to Verizon.
My favorite grocery store has no parking. I now have a new favorite.
Sam’s Club always has 10 people in every line. I’m not renewing my membership.
How are you one on one?
Are you constantly checking your phone?
Are you dragging the conversation down by spend too much time on meaningless stuff?
Does it feel like New Year’s Day keeps coming faster and faster each year?
What is changing?
Every year I can’t help but think of the people I know that had big plans, huge hopes, and daring dreams for the last year. I’m always pulling for my fellow warriors, so I hate when it’s all talk, no action.
Warriors go to war, they don’t just talk about it.
I’ll never understand how some folks act like there’s an unlimited supply of days like today. Fresh starts. New years.
Here we go…again?
The problem is we only have so many new years before we run out. This is a sobering thought for sure, but true nevertheless. What would you do if this was your last New Year’s Day?
Would you still keep dreaming or would you start doing?
If you need a calendar to push yourself, take it. But please don’t keep putting off what matters.
It appears as though I have to choose between offline and online influence. If I have to decide, I’d like to give this some thought tonight.
Here’s what I’m seeing:
Online influence can affect offline relationships.
It doesn’t seem to go the other way as effectively.
Most business leaders I know aren’t blogging or using Twitter and Facebook.
My influence with them has no effect on my online influence. The worlds are very separate.
If you accept that we each have only 24 hours a day, then it is necessary to choose what we do with our time (scarcity). Should we focus on building online Klout or offline influence?
Let’s look at one situation:
I’ll use the example of Jack Welch, the former CEO of GE and author of several top business leadership books. He has been one of the most influential people in the business community for years.
I know with 100% certainty that I am NOT more influential or important than Jack. I laughed when I saw this:
Is that how Jack and I “stack up” in the offline world? Do I really have 19% more influence than Jack Welch?
Would I rather have his offline influence? Would I prefer to get $100,000 speaking fees and million dollar advances on my next book?
Or, would I rather have a higher Klout score?
I’d love to hear your thoughts, but here are four conclusions I’m coming to:
I always give up some online influence when I focus on offline relationships
I give up an lower proportion of offline influence when I focus on online relationships
I make more money from offline relationships
Many of the most influential people I know have lower Klout scores than me
After looking at the issue, it looks like we’re wasting time online when we could be building more lucrative offline relationships with people who aren’t on Twitter or Facebook much. Why are people like me so focused on Klout scores? It looks like higher online influence means lower offline influence.
Do I feel conflicted because there’s a score for online influence and no “Standard for Influence” in the offline relationship world? I still believe Klout scores matter. When people are keeping score, I like to win. It’s why I like business so much.
However, I have yet to book a speaking engagement or new consulting project because of my Klout score. Even though I’m now less influential online, hopefully my “real life” influence goes up tomorrow morning.
There is little debate that the ultimate gift is one life for another.
However, for most of us, that isn’t really a gift often requested or needed. So what’s the next best alternative?
Giving a piece of your life.
Ask the adult children of many ultra-successful 8pm Warriors what they really wanted growing up, and it wouldn’t be another BMW or horse. What do most people truly want from their mentors, parents, spouses, children, friends, or advisors?
They want your time.
Basically, they want the stuff you can’t buy, fake, or transfer.
Next time you’re wondering what to get the “person who has everything”, try giving them a piece of your life. Even a smallest amount is appreciated.
Since yesterday was my birthday, it was heartwarming to see the emails, text messages, facebook wall posts, cards, tweets, and blog comments. It took time and thoughtfulness and it was very much appreciated.