On the front cover of this morning’s USA Today, you’ll see my contribution in a piece called “Tweets, not résumés, are trending #icymi“. My fellow 8pm Warriors were the first sounding board for the idea back in 2011 when I wrote about my experience screening and hiring a social media manager based solely on tweets:
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Since the experiment went so well, I honestly thought I would hear of someone else trying it. Nope. Not until years later, when Bruce from USA Today contacted me last week for an interview.
Why is that?
Twitter is very public and even though it makes sense for some positions, most hiring managers would be afraid to interview someone in public.
Not because they’re afraid for their applicants, but because they’re afraid for themselves. Afraid of everyone watching them.
Fear drives most business decisions.
Why else did it take so long for most businesses to get into social media? Same reason why it’s taking so long for them to follow the online video wave now.
Twitter isn’t the right tool for hiring most positions. However, we need to celebrate people that are boldly using Twitter.
We need to celebrate leaders like Vala Afshar, chief marketing officer at the tech firm Enterasys Networks, who is filling a six figure senior social media strategist job via tweets only (no resume accepted), or Kristy Webster at The Marketing Arm (part of Omnicom Group, a big advertising firm) who is filling five social media internships based on tweeted answers to five questions over the course of five days.
Cool times we live in.
What say you? Is hiring via twitter here to stay? Or, will we be back here in 2 years talking about it again?
“We wish this situation hadn’t happened. Our Guests’ personal information—including their meal check—is private, and neither Applebee’s nor its franchisees have a right to share this information publicly. We value our Guests’ trust above all else. Our franchisee has apologized to the Guest and has taken disciplinary action with the Team Member for violating their Guest’s right to privacy.”
6) Applebee’s social media team tried to engage upset people.
(looks like an informal positive comment card to me)
So, I’ve been lying to people for years about my age. I didn’t think anyone would follow a 27 year-old CEO.
Today I turned 30. Hopefully I’m old enough now.
I made this video last night. It gets a bit personal, but I figure over the past year we’ve gotten pretty personal with each other in the comments here so I wanted to share it with you even though I’m a bit nervous…
So, there it is. I’m assuming I’ve got until 60 with the way I’m pushing my body, so this is halftime.
If you’d like to help me reach my goal, visit my project here. The goal is to bring fresh water to 50 families in Africa. If you want to make a difference with your life, please consider joining me with a donation and/or sharing this post.
Every little bit helps.
I only get one life. It’s “go time” for me if I’m going to reach my goal. Thanks for all your help and support.
I first heard about Pinterest.com from a woman who was telling my wife that she and her daughter are addicted to “pinning” things and looking at “pins” all day. Since I never want to miss the next big thing (addictive is indicative), my ears perked up.
I took a pass and let my wife be the pioneer on this one. Pin It
However, about a month ago I started paying attention again after hearing that it was the #3 social network for time spent, #5 traffic driving social network (beat out Google+), and had growth of 400+% in the last six months. On Tuesday, Hitwise tweeted that Pinterest’s visits have grown from 10 million to 17 million in just this month!
I also started noticing more visits to 8pmWarrior.com from Pinterest.com, so I did some research.
I found out that it allows video, is addictive for visual people, is easy to start using, and that there were (inexplicably) other men on there too.
There are men on Pinterest?!
I don’t ever want to be a latecommer to the next big party. Plus, I was an art minor in college and enjoy graphic design & video production. Many people (all women) told me that Pinterest was right up my alley.
No joke, I just got off a cruise ship today owned by the same company. We watched the news updates of the Costa Concordia sinking while sailing on our ship off the coast of Cuba (see below). It was not amusing.
After reading reports and watching various videos, I have some questions:
Why did the captain go to shore hours before the last passenger?
Why did they continue to tell the passengers it was merely an electrical issue?
Why was the evacuation so disorganized and delayed?
The answer is: Leadership!
In this case, it was a lack of leadership. Here are six lessons we can all take from this leadership debacle:
It’s not “if” bad things will happen, but “when”. We must always be prepared.
When bad things happen, we must meet the challenges head on. We cannot deny them. We cannot hide from them.
Leaders must care first about those under their care. Will anyone follow that captain again when he gets out of jail?
It’s okay to make mistakes. It’s not okay to make people suffer or die covering them up.
When everyone knows there’s a crisis, communication is key. Silence creates more problems.
If you don’t have a real leader, you must be the leader. We need you!
What happened on the Costa Concordia is inexcusable. It is wrong. Someone must make the hard decisions. Someone must communicate.
This wasn’t just a failure of the captain to lead in the moment. It was also a failure of the captain to surround himself with real leaders.
Nobody had to die.
As I’ve said before, there is a place for bravery in a modern world. Leaders must face their mistakes. Leaders must be the first into danger and the last to leave it behind.
Leaders must speak clearly, honestly, and with strength to take scared followers and turn them into brave warriors as they face their own battles each step of the way.
Here are 5 reasons you should check out StumbleUpon:
1. StumbleUpon sends more traffic than Facebook
Yep, you read that correctly.
With well over 1 Billion pages visited through their service each month, leaders can no longer afford to ignore it. If you’re producing great content on the internet, you’re missing out on a huge opportunity to have your work seen by people who have opted-in to see the very topic you just wrote about.
2. StumbleUpon now allows brands to have their own channel
This has huge potential.
In the past, it was frowned upon to open up an SU account just to share your own blog posts. Recently they’ve done a 180 and now encourage brands to share their content via integrated RSS feeds, Twitter, and Facebook. The only problem is that it’s not an easy process to set up a branded channel. In fact, there is absolutely no instruction on how to create a StumbleUpon channel, despite the fact that their blog clearly states that it’s open to everyone now.
It’s definitely not a passing fad. It’s been around since 2001 and is now seeing tremendous growth. More members means a larger community of people exposed to your content and sharing it through the Su.pr shortlink system or the StumbleUpon “Submit” buttons (see example on the left or bottom of this post).
Almost all top blogs have these “Submit” buttons and now services like Triberr have it built in too.
Ubiquity + 20,000,000 users = Success
4. StumbleUpon Paid Discovery
For as little as $0.05, you can have someone on your site without another click (beyond clicking the “Stumble” button). No banner ads. No miniature square Facebook ads or small text-based Adwords. An impression is an impression of your whole page, not just a small logo.
It’s also not too expensive either.
You can target it to interests, locations, or demographics and it integrates with Google Analytics so you can see what’s happening with your traffic.
5. New “Explore” Search Feature on StumbleUpon
StumbleUpon.com is not a full-blown search engine (yet), but it does allow you to search almost 500,000 topics and find pages at least one person found interesting. Yes, it takes some of the serendipity out of finding a cool site randomly, but it allows for a more customizable feed of stuff that is more likely to please. A big win for users.
The “Explore” feature looks like this:
Any leader, marketing pro, producer, or blogger needs to be aware of the positive impact that StumbleUpon can have on your business if you use it correctly. In the Attention Era, there’s nothing as valuable as free attention.
If you’ve never heard of it before, check out the 45 second video below and learn how the new site works:
If you’re already on StumbleUpon, let’s connect. Here’s the link. I always follow back my fellow 8pm Warriors.