No Such Thing as a Big Break

Business Opportunities, Goals, Motivation 8 Comments »

As a video producer & director, I work with a lot of creative talent. I also work with a lot of business leaders and entrepreneurs.

I constantly hear talk like this:

  • “I’m waiting for my big break.”
  • “That giant order was a big break for his new business.  Hoping I’ll get news like that someday.”
  • “I’m jealous of her because she got her big break before I got mine.”

After hearing it again today, I wanted to share a little insider secret.

The “Big Break” doesn’t exist.Big Breaks Come From Small Steps

Not only that, but it’s a damaging idea because some people are literally waiting for their big break. Instead of hitting the pavement each day, running for their life towards their goals…they are waiting.

They are hoping.

Every “big break” is really just a series of small steps.  The person got better every day. They made more connections.  They moved forward.

Then, they ran into the right person.  Big break you say?  Nope.

The right person isn’t Santa Claus, delivering big breaks.  The right person doesn’t help people who aren’t right for them.  They aren’t a charity.

You need to be ready when you meet the right person.  It won’t be your big break.

Just the next step.

Focus on the small steps tonight,

Aaron @Biebert

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3 Gifts for the Entrepreneur in Your Life

8pm Warriors, Attention Era, Family, Giving, Goals, Loneliness 14 Comments »

What to get the entrepreneur in your life?

For my birthday (which is today) or Christmas, loving family and friends sometimes ask what they should “get” me.  Last year, I asked for support in digging a well for a village in Africa.  This year I’m asking for something closer to home.

I get to work with some of the most talented video artists on the planet.  There are even more waiting eagerly in the wings, demo reels in hand.  It’s my job to keep them busy and it’s never easy.

For my birthday, I’m asking my friends and family for their help.

Below are three ways you can help me and other entrepreneurs chase their dreams:

Aaron at Milwaukee Art Museum

 

1) Seek to understand their chase

 

Just like it’s nice to understand that a farmer needs rain or an athlete needs to win, entrepreneurs appreciate being understood too.

Leadership can be lonely.

Many of them are risking their retirement, friendships, and health to follow their dreams.  If you care about them, join them on the journey.  Follow their business on Facebook.  Subscribe to their blog.  Have discussions with them more than once a year on their birthday.

(Personal note:  this is my life goal if you want to understand what drives me every day)

 

2) Share their story

 

In the Attention Era, even well funded marketing campaigns get lost in the shuffle. Small business owners don’t have a prayer without help from their family, friends, and happy customers.

If you see a friend of yours doing remarkable stuff, share it.  We all lose when we let great work go unnoticed.

(Personal note:  for my friends looking to help, it will make my day if you share one of our videos with your network)

 

3) Refer people to them

 

In the “old days”, it would have been unheard of to travel to another town’s general store if your own town had what you needed.  We have to stick together and referrals are one way to do it.

Since I don’t sell to consumers, I personally don’t ask my friends or family to buy our video production services.  However, I do love when my friends tell their marketing friends about me.

Many people prefer to buy from people they know and trust.  Help your friends know and trust your other friends.

  • Make introductions
  • Write Linkedin recommendations
  • Encourage people to shop locally

 

The entrepreneur in your life doesn’t need more sweaters, ties, or birthday cards.

They need you…to care more…not just on their birthday.

Give a great gift tonight,

Aaron @Biebert

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You can’t change where people look. All you can do is move.

Attention Era, Goals, Leadership Thoughts, Marketing, Social Media 7 Comments »

Call me crazy, but it still irritates me when people don’t see me or respond when I’m trying to get their attention.

Time to look in the mirror.

 

I’m not proud of it, but I miss a lot of important people or things that are right in front of me too.

8pm Warrior - You Cant Change Where People Are Looking

It’s the same with your potential customers, employees, or others that really ought to know about you or your company.

Why are they ignoring you?

Why won’t people respond?

Why aren’t they seeing the updates, blog posts, tweets, videos, emails, etc you’ve worked so hard to create?

It’s because they’re not looking in your direction.

For better or worse, I sometimes miss what’s in front of me because I’m looking too far ahead. Other times, I’m intensely focused on something close.  Sound familiar?

In the same way, your customers might be focused on cute cat videos instead of your funny commercial. Your email might not be returned because they’re looking forward to vacation.

We all have blinders on.

The key is doing something about it:

  1. If they are focused on the future, write and share big picture content
  2. If they are intensely focused on solving a problem, help them out
  3. If they are addicted to cute cats, put cute cats in your videos
  4. If they are focused on vacation, talk about their vacation pictures

In the Attention Era, you can’t change where people are looking.  All you can do is move.

That’s why the best leaders are always moving.

Thanks for seeing me tonight,

Aaron @Biebert

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Look Up, Be Bold, Go Together – 3 Thoughts for 2013

Bravery, Changing Times, Failure, Goals, Leadership Thoughts, Loneliness, Motivation 9 Comments »

It’s the new year and I have three thoughts on my mind.  Thought I would share them with my fellow 8pm Warriors.

1) Focus on the positive stuff.

Yes, the economy has been bad.  Some places around the world, it’s still bad.

However, there are still opportunities everywhere if we take the time to look for them.  Focus on the bad things will only blind us from seeing the amazing people, places, and opportunities that surround us.

For every dark muddy mess on the ground, there is a beautiful sunrise if we just look up.

Keep your chin up.

2) Don’t be afraid to do great things. Don’t settle.

Just because nobody is doing it, doesn’t mean you shouldn’t either.  Don’t be afraid to be the first.

Stop writing, thinking, talking, and working like everyone else.  There’s a better way if we’re not afraid to be the first.

Yes, you may be wrong. But following behind others your whole life will always be wrong.

Nobody changed the world by copying others.

3) Don’t do it alone.

Amazing work is too hard to do alone.

You will fall…and when you do, you’ll need someone to help pick you up.

If you’re isolated and nobody “gets it”, don’t hesitate to use the power of social media and the internet.  You’re not alone, even if you want to be.

Let me know if you need help, feedback, ideas, encouragement.

8pm Warriors need to stick together.

 

A couple weeks ago, I got this shot of an old man walking on the ocean in Vancouver. He was alone.

In 2013, my goal is to do big, crazy, bold things. I’m going to walk across the ocean if I have to…but I’m not going to do it alone.

Thanks for a great 2012 and I look forward to getting to know you better in 2013.

Have a great year,

Aaron @Biebert

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How to Accomplish Amazing Things With Your Life

8pm Warriors, Bravery, Failure, Goals, Motivation 10 Comments »

I know great people that haven’t done so well over the past five years.

They have no life insurance, health insurance, pension, or 401(k). They get sick, but they don’t go to the doctor. In pain, but they push on.

Some call them crazy. Others call them ignorant.

“Why work 80 hours a week for yourself to avoid working 40 for someone else?” “Why don’t you sleep more?” “Why don’t you get a stable job?” “Odds are you won’t make it anyway.” “You have a one in a million chance.”

The odds are against them. It’s true.

However it’s also true that the odds were against every single person in history that did anything amazing, brave, or beautiful. They were all crazy. They all ignored their odds.

That’s why they made it.

Their odds were one in a million, because THEY were one in a million.

They left the family business to pursue their risky passion for writing, like my brother-in-law. They took big risks in uncertain times, like my friend Claudia did with her dental practice.

If you’re still reading this, you probably have seen similar stories.

You might be having doubts right now. The last couple years have been really tough on leaders and entrepreneurs.

If you’re like me, you’ve had many failures. You’ve wondered if it’s the right course. Yet we press on.

For every “one out of a million” story, there is always a second person who had the skill and passion to make it too. They just quit too soon.

What makes for amazing stories, are the people who didn’t quit when everyone quit on them.  They are the Thomas Edison’s who failed 10,000 times to invent the light bulb.  They fight like Steve Jobs, who got kicked out of the company he started, but still kept on pushing forward.

If you believe in what you’re doing, do not quit.

That’s how you accomplish amazing things with your life.  That’s how you change the world. If you love what you do and passionately pursue it, the rest will take care of itself.

Have an amazing night,

Aaron @Biebert

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Thoughts Are Not Actions!

Attention Era, Bravery, Changing Times, Failure, Goals, Motivation 18 Comments »

“I should have dinner with her.”

“I really ought to spend time on that.”

“I must stop doing this.”

It seems like our society has never had more thoughts and less action.  Instead of action, let’s tweet our thoughts or Facebook poke our loved ones.  Right?

Here’s one fellow 8pm Warrior’s brilliant thoughts:

“The reason I think life gets harder as we get older is that we get used to thinking that a thought is an action.  We lose spontaneity.

When we were little we had a thought and ran out and did it. But we learned to sit still and be careful.  

But when you learn to be careful about some things, you become careful about most things, even important things.”

- Betsy Cross on the “It Doesn’t Get Easier” post

 

Don’t wait until someone dies for a visitation.

Don’t wait for the perfect time to do what you love.

Don’t wait.

Do something crazy tonight,

Aaron @Biebert

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Halftime in one 8pm Warrior’s Life

Goals, Motivation, News 29 Comments »

So, I’ve been lying to people for years about my age. I didn’t think anyone would follow a 27 year-old CEO.

Today I turned 30. Hopefully I’m old enough now.

I made this video last night. It gets a bit personal, but I figure over the past year we’ve gotten pretty personal with each other in the comments here so I wanted to share it with you even though I’m a bit nervous…

So, there it is. I’m assuming I’ve got until 60 with the way I’m pushing my body, so this is halftime.

If you’d like to help me reach my goal, visit my project here. The goal is to bring fresh water to 50 families in Africa. If you want to make a difference with your life, please consider joining me with a donation and/or sharing this post.

Every little bit helps.

I only get one life. It’s “go time” for me if I’m going to reach my goal. Thanks for all your help and support.

Have a great night,

Aaron@Biebert

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Curious why I’m doing this and where the money goes? Watch this video:

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The Most Important Project in Your Life…

Changing Times, Failure, Goals, Leadership Thoughts, Motivation, Time 23 Comments »

The most important project in your life is the one you’re working on right now.

The past may be glorious.

The future will always hold new opportunities.

However, what you’re working on right now is all that counts.

Your past doesn’t matter if you don’t win today.  Your future doesn’t matter if you don’t get started on it.

I hear so many people reminiscing about “the good old days” or waiting for the great future they envision.  They can’t move on from the past or they’re waiting to someday conquer the future.

Conquer today!

Start tonight.

Have a great night,

Aaron@Biebert

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