Right now my wife and I are watching the DVD of “Nature’s Most Amazing Events” (I highly recommend it) and we just finished the section about the annual Pacific Salmon run. It makes for an interesting allegory for the current business environment.
Here it is:
Salmon are drawn by instinct to swim against the current, jump huge waterfalls, and avoid massive bears, just to achieve their mission. Only four out of every thousand salmon make the round trip from their birth place to the ocean and back again.
However, as if that wasn’t hard enough, sometimes the water levels are too low for the fish to even get to the bears, waterfalls, or heavy currents. They get stuck before the battle even begins.
Then the rain comes.
Just as many of the fish are starting to lose energy (and hope?), the rainy season begins and allows the fish to resume their life’s struggle against all odds. They can finally begin the fight they were designed for.
Many of my fellow 8pm Warriors are on their way to following their dreams. We all signed up for the challenges of developing new products and services, avoiding competitors, and challenging the status quo and swimming against the current.
What we didn’t sign up for was the lack of water.
This economy has dried up many opportunities, and left many 8pm Warriors wondering, hurting, and weak. Today I urge you to hold on.
The Rain is Coming!
The challenges we seek will be here soon enough and the days of funding issues and weak demand will be replaced with the challenges of finding the right people, products, and strategies.
Keep your chin up.