Some people fight change. They think it helps them avoid losing their way, falling, or failing.
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“If it ain’t broke, don’t fix it.” Right?
I look at my competitors who are still using elevator music, editing on outdated software, or shooting with old cameras and these words come to mind:
“Today, you’re either going to get better or you’re going to get worse, but you’re not going to stay the same. So which is it going to be?”
- Joe Paterno
In a world of constant innovation and progress, staying the same is getting worse. Your position is slipping, even if you’re holding still. Everybody is changing.
Getting better is the only way to not get worse.
Lately, I’ve wondered if I’m slipping a bit myself. I’ve been seeing a lot of time-lapse imagery in TV shows and movies such as House of Cards, Gold Rush, and Art of Flight. We’ve used time-lapse before, but not at the level I’m seeing out there now.
Regardless of what industry we work in, we’re all going to change. That’s a fact.
Today I’m choosing to get better. I’m saying goodbye to the wife and kids, jumping on a plane to one of the most beautiful places on the face of the earth, and we are going to master the art of time-lapse for our clients.
I want to be the best, and I need to keep moving forward.
On the front cover of this morning’s USA Today, you’ll see my contribution in a piece called “Tweets, not résumés, are trending #icymi“. My fellow 8pm Warriors were the first sounding board for the idea back in 2011 when I wrote about my experience screening and hiring a social media manager based solely on tweets:
Since the experiment went so well, I honestly thought I would hear of someone else trying it. Nope. Not until years later, when Bruce from USA Today contacted me last week for an interview.
Why is that?
Twitter is very public and even though it makes sense for some positions, most hiring managers would be afraid to interview someone in public.
Not because they’re afraid for their applicants, but because they’re afraid for themselves. Afraid of everyone watching them.
Fear drives most business decisions.
Why else did it take so long for most businesses to get into social media? Same reason why it’s taking so long for them to follow the online video wave now.
Twitter isn’t the right tool for hiring most positions. However, we need to celebrate people that are boldly using Twitter.
We need to celebrate leaders like Vala Afshar, chief marketing officer at the tech firm Enterasys Networks, who is filling a six figure senior social media strategist job via tweets only (no resume accepted), or Kristy Webster at The Marketing Arm (part of Omnicom Group, a big advertising firm) who is filling five social media internships based on tweeted answers to five questions over the course of five days.
Cool times we live in.
What say you? Is hiring via twitter here to stay? Or, will we be back here in 2 years talking about it again?
It’s the new year and I have three thoughts on my mind. Thought I would share them with my fellow 8pm Warriors.
1) Focus on the positive stuff.
Yes, the economy has been bad. Some places around the world, it’s still bad.
However, there are still opportunities everywhere if we take the time to look for them. Focus on the bad things will only blind us from seeing the amazing people, places, and opportunities that surround us.
For every dark muddy mess on the ground, there is a beautiful sunrise if we just look up.
Keep your chin up.
2) Don’t be afraid to do great things. Don’t settle.
Just because nobody is doing it, doesn’t mean you shouldn’t either. Don’t be afraid to be the first.
Stop writing, thinking, talking, and working like everyone else. There’s a better way if we’re not afraid to be the first.
Yes, you may be wrong. But following behind others your whole life will always be wrong.
Nobody changed the world by copying others.
3) Don’t do it alone.
Amazing work is too hard to do alone.
You will fall…and when you do, you’ll need someone to help pick you up.
If you’re isolated and nobody “gets it”, don’t hesitate to use the power of social media and the internet. You’re not alone, even if you want to be.
Let me know if you need help, feedback, ideas, encouragement.
8pm Warriors need to stick together.
A couple weeks ago, I got this shot of an old man walking on the ocean in Vancouver. He was alone.
In 2013, my goal is to do big, crazy, bold things. I’m going to walk across the ocean if I have to…but I’m not going to do it alone.
Thanks for a great 2012 and I look forward to getting to know you better in 2013.
I remember the good old days when people called friends on their birthdays or hung out.
Now they post a message on their wall, shoot them an email, or leave a voicemail if they have time. I’ve watched people text each other from across the room and once found out about my nephew’s baptism via Facebook pictures. It was 20 minutes away. No society should have families randomly discovering important family events.
If this keeps up, our society is in real trouble.
Social media is cheap communication.
The problem with communicating primarily through social media channels is that it’s primarily deferred communication (more here).
No one actually knows if it’s being seen, and increasingly, it’s not. People are overwhelmed with the number of emails, updates, tweets, pins, messages, videos and other stuff flying their way.
Yet, so many times I hear from friends (especially the younger generations) asking me if I saw their latest update on Facebook.
Nope. I didn’t.
Study after study I see shows that young people overwhelmingly prefer deferred communication to live conversation. It’s easier.
Deferred Communication (Focused, but delayed and distant)
Broadcast Communication (Maybe you’ll see or hear it)
How can you truly know someone or build a lasting bond without seeing their smile, hearing their tone changes, or getting instant feedback during your discussion?
The problem is that concurrent communication is so much harder than deferred or broadcast communication. It requires scheduling. Social media channels make it easy to feel like your communicating with others.
We’re faking it and it’s tearing apart traditional relationships. Especially among young people. As we get overwhelmed by deferred communication, stuff is missed. Divisions are formed.
When “friends” aren’t seeing our updates, people feel lonely. I’m seeing more suicides from very “social” people and the average number of close friends per person has fallen from four to two.
Something must change.
We need to develop real connections with our social media contacts. We need to invest in human relationships. It’s time we meet our fellow Warriors.
With that call to action in mind, I’m going to do something about my concerns. I may disconnect from immediate family members on Facebook so we actually have to talk. Communication between families and friends should be deeper. The same goes for clients and partners.
Also, in the coming months I’m going to host several free live events so we can all meetup.
Other events TBD (I’ll invite email subscribers and Facebook group members)
I just got back from the East Coast, but hopefully you can meet me at one of these remaining events. It’s worth the investment of time.
For the good of our society and as an example to young people, let’s bring our online relationships offline and our family members and friends back where need to be: in front of us, talking, laughing, crying, or smiling.
Social media is only a start.
Let’s find a way to build or rebuild personal relationships tonight,
After years of case studies showing social media’s power to connect people (customers, partners, and employees), you would think the debate would be settled.
In fact, it’s just beginning in some companies…now in a new way.
While nearly everyone is probably willing to admit there is some value to social media and that “it works”, a new question is arising.
Exactly how much is it worth?
This video parodies what’s going on in some companies as the new year begins.
How do situations like this happen?
Sometimes decision makers are not educated enough on what they were buying, had their expectations set too high, or don’t have patience to see it through. It might even be a combination of all three.
Here are three big reasons why leaders are beginning a new round of debates about the value of social media in the marketing mix:
1) Poor Education
Leaders are not being educated on what they are buying, how long it will take, or what it actually does.
Sometimes, overzealous marketing leaders used the “Everyone’s Doing It” pitch and got approval without explaining that social media is a new kind of war, not a single battle.
2) Wrong Expectations
Have you heard or said things like:
“Social media is free advertising!”
“Social media will make sales explode!”
“Let’s make it go viral!”
“We won’t have to spend money on other expensive marketing routes.”
In reality, using social media is only one part of building a modern business. Setting expectations too high, too fast, or too easy makes for trouble.
3) Lack of Patience
Some leaders have been properly educated with correct expectations, but just don’t have the patience. Their ADHD leadership tendencies make them lose focus or patience and they withdraw support so they can focus on their next great strategy.
Social media is not a strategy. It is a method of communicating.
Communication can be good. Communication can be bad. However, for most industries there is no way to calculate return on investment of communication.
It is everything.
If you choose to do social media poorly, you are choosing to do business poorly.
Don’t stop something you’ve started because you’re impatient or afraid. This social media stuff isn’t going away and your competitors are only spending more time and money each quarter on finding ways to connect with your clients. Ignore it for too long, and your clients may begin to ignore you too.