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Feb 18
On the front cover of this morning’s USA Today, you’ll see my contribution in a piece called “Tweets, not résumés, are trending #icymi“. My fellow 8pm Warriors were the first sounding board for the idea back in 2011 when I wrote about my experience screening and hiring a social media manager based solely on tweets:
Since the experiment went so well, I honestly thought I would hear of someone else trying it. Nope. Not until years later, when Bruce from USA Today contacted me last week for an interview.

Why is that?
Twitter is very public and even though it makes sense for some positions, most hiring managers would be afraid to interview someone in public.
Not because they’re afraid for their applicants, but because they’re afraid for themselves. Afraid of everyone watching them.
Fear drives most business decisions.
Why else did it take so long for most businesses to get into social media? Same reason why it’s taking so long for them to follow the online video wave now.
Twitter isn’t the right tool for hiring most positions. However, we need to celebrate people that are boldly using Twitter.
We need to celebrate leaders like Vala Afshar, chief marketing officer at the tech firm Enterasys Networks, who is filling a six figure senior social media strategist job via tweets only (no resume accepted), or Kristy Webster at The Marketing Arm (part of Omnicom Group, a big advertising firm) who is filling five social media internships based on tweeted answers to five questions over the course of five days.
Cool times we live in.
What say you? Is hiring via twitter here to stay? Or, will we be back here in 2 years talking about it again?
Have an innovative night,
Aaron @Biebert
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Tags: Hiring, Interview, Job, Resume, Twitter, USA Today, Vala Afshar
Dec 31
It’s the new year and I have three thoughts on my mind. Thought I would share them with my fellow 8pm Warriors.
1) Focus on the positive stuff.
Yes, the economy has been bad. Some places around the world, it’s still bad.
However, there are still opportunities everywhere if we take the time to look for them. Focus on the bad things will only blind us from seeing the amazing people, places, and opportunities that surround us.
For every dark muddy mess on the ground, there is a beautiful sunrise if we just look up.
Keep your chin up.
2) Don’t be afraid to do great things. Don’t settle.
Just because nobody is doing it, doesn’t mean you shouldn’t either. Don’t be afraid to be the first.
Stop writing, thinking, talking, and working like everyone else. There’s a better way if we’re not afraid to be the first.
Yes, you may be wrong. But following behind others your whole life will always be wrong.
Nobody changed the world by copying others.
3) Don’t do it alone.
Amazing work is too hard to do alone.
You will fall…and when you do, you’ll need someone to help pick you up.
If you’re isolated and nobody “gets it”, don’t hesitate to use the power of social media and the internet. You’re not alone, even if you want to be.
Let me know if you need help, feedback, ideas, encouragement.
8pm Warriors need to stick together.

A couple weeks ago, I got this shot of an old man walking on the ocean in Vancouver. He was alone.
In 2013, my goal is to do big, crazy, bold things. I’m going to walk across the ocean if I have to…but I’m not going to do it alone.
Thanks for a great 2012 and I look forward to getting to know you better in 2013.
Have a great year,
Aaron @Biebert
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Tags: 2013, Be Bold, Go Together, New Year, Positive
Dec 26
I know great people that haven’t done so well over the past five years.
They have no life insurance, health insurance, pension, or 401(k). They get sick, but they don’t go to the doctor. In pain, but they push on.
Some call them crazy. Others call them ignorant.
“Why work 80 hours a week for yourself to avoid working 40 for someone else?” “Why don’t you sleep more?” “Why don’t you get a stable job?” “Odds are you won’t make it anyway.” “You have a one in a million chance.”
The odds are against them. It’s true.
However it’s also true that the odds were against every single person in history that did anything amazing, brave, or beautiful. They were all crazy. They all ignored their odds.
That’s why they made it.
Their odds were one in a million, because THEY were one in a million.
They left the family business to pursue their risky passion for writing, like my brother-in-law. They took big risks in uncertain times, like my friend Claudia did with her dental practice.
If you’re still reading this, you probably have seen similar stories.
You might be having doubts right now. The last couple years have been really tough on leaders and entrepreneurs.
If you’re like me, you’ve had many failures. You’ve wondered if it’s the right course. Yet we press on.
For every “one out of a million” story, there is always a second person who had the skill and passion to make it too. They just quit too soon.
What makes for amazing stories, are the people who didn’t quit when everyone quit on them. They are the Thomas Edison’s who failed 10,000 times to invent the light bulb. They fight like Steve Jobs, who got kicked out of the company he started, but still kept on pushing forward.
If you believe in what you’re doing, do not quit.
That’s how you accomplish amazing things with your life. That’s how you change the world. If you love what you do and passionately pursue it, the rest will take care of itself.
Have an amazing night,
Aaron @Biebert
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Tags: Accomplish, Amazing, Don't Quit, Life, Odds, Things
Jun 28
“I should have dinner with her.”
“I really ought to spend time on that.”
“I must stop doing this.”
It seems like our society has never had more thoughts and less action. Instead of action, let’s tweet our thoughts or Facebook poke our loved ones. Right?
Here’s one fellow 8pm Warrior’s brilliant thoughts:

“The reason I think life gets harder as we get older is that we get used to thinking that a thought is an action. We lose spontaneity.
When we were little we had a thought and ran out and did it. But we learned to sit still and be careful.
But when you learn to be careful about some things, you become careful about most things, even important things.”
- Betsy Cross on the “It Doesn’t Get Easier” post
Don’t wait until someone dies for a visitation.
Don’t wait for the perfect time to do what you love.
Don’t wait.
Do something crazy tonight,
Aaron @Biebert
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Tags: Facebook, Society, Thoughts Are Not Actions, Tweets
Jun 26
My 87 year-old grandfather wept openly today after my grandmother (his wife of 60 years) was admitted into hospice care. This is her last week on earth.
“I guess we won’t be playing cards tonight,” he sadly remarked before heading home alone. I shed tears also. What a sad situation.
It doesn’t seem like life gets easier with age.

As I get older, I seem to lose more people and see more clearly what I’m actually losing. Time goes faster. My body regenerates slower.
This isn’t getting easier.
Many young people think life will get easier when they get older, make more money, have more experience, know more people, etc.
Not true.
Life only gets harder.
So what’s anyone waiting for? Experience is overrated. We need more people doing what they love, helping those they love. Now.
There’s no time like tonight,
Aaron @Biebert
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Tags: It Doesn't Get Easider, Life
May 18
Every year I write up a commencement address for new graduates. This year my alma mater (Wisconsin Lutheran College) asked me to share some thoughts with the warriors graduating this weekend.
Someday I’ll actually give one of these speeches live.

1) Be the Best
You are competing with one billion people in China, another billion in India, and half a billion people in North America. If you’re average, then you’ll also be poor, miserable, or replaced. Pure and simple.
To be in demand with this economy, you must be the best at what you do.
It doesn’t matter how you get there. Experience, training, luck, internships, whatever…just be the best.
2) Be Yourself When You Grow Up
Role models are great. Teachers are wonderful. However, when it’s time to pick a path in life, the person you need to be is looking at you in the mirror.
There are a couple reasons why you should be you and not someone else.
1) You’re the best in the world at it. (see #1)
2) Being someone else is hard work and you’ll never be good at it.
3) It wastes a lot of time otherwise. Everyone with half a brain knows you’re trying to be someone else.
4) It makes you unique. You have talents/skills/knowledge that nobody else has. When you be yourself, those unique qualities shine through.
While parents, friends, and others may challenge you to follow someone else’s path, you must resist. Follow your heart. Do what you love.
Be you.
3) People First
The world revolves around people. You won’t be hired by your iPhone. You won’t be promoted by the laptop you use. Your car won’t be giving you a raise.
I always hear “It’s not what you know, it’s who you know.” That is wrong.
In a hyper-connected world, it’s not who you know, but who you’ve helped. Everyone “knows” everybody, but everybody remembers when someone helps them.
Help as many people as you can.
4) Mean It
If you don’t really care about people, they will know. You’d be better off working with machines or basket weaving.
If you choose to work with people, you need to mean it. No faking.
If you want to help someone, roll up your sleeves and do it.
5) Run or Stay
When you find yourself connected to bad people, run. They will ruin you.
If you find yourself surrounded by great people, stay. They will help you grow.
If you want to fail miserably in anything, walk.
Losers walk.
6) Don’t Spend Much Time Watching
It’s fashionable to dedicate large amounts of time to watching celebs and popular “experts” to see what they’re doing. It’s also stupid.
Learning is a good thing, but watching isn’t doing. Groupies are losers.
Winners do. Leaders lead.
Followers just watch.
7) Don’t Waste Anyone’s Time
In the Attention Era, wasting someone’s time is not only rude, but ineffective as well.
Don’t ask if you don’t care. Don’t talk if you don’t have anything valuable to say.
Don’t be boring.
8) Push Until It Hurts
When it hurts, you’ll know you’re doing it right.
If you care about people, they will hurt you. If you dedicated yourself to something, it will fail you. Get ready to cry.
The key is not to fear the pain you might feel, but to fear a path that doesn’t cost anything. All great things cost something.
You get what you pay for.
Graduation isn’t the end. It’s the beginning.
Let’s get it started tonight,
Aaron @Biebert
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Tags: Commencement, Graduating, Graduation, Thoughts, Warriors, Wisconsin Lutheran College
Apr 20
I believe that bad leadership can kill people. Leaders can also save lives…when they want to.
Last month a Princess Cruises ship passed by a stranded fishing boat floating 130 miles off the Caribbean coast. The boat had three dehydrated young men in it.

The next day two of them died.
Passengers alerted crew about the boat. A crew member confirmed the sighting. The bridge was called. The leader could have saved lives.
Yet, the ship kept on going.
The captain claims he thought the men were waving to thank him for avoiding them. I’m calling BS.
I’m also calling on everyone to never forget that our society depends on all of us valuing human life.
The passengers who reported the boat, the crew that called it in, and the Princess Cruises captain all slept while two young men died that night.
If you can lift someone up. Lift them.
If you can save someone’s life. Do it.
Let’s care for strangers tonight,
Aaron@Biebert
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Tags: Boat, Captain, Died, Fishing, Men, Princess Cruises, Ship, Stranded
Apr 09
Life is full of important decisions we need to make.
“Should I get married?” ”Should I start a business?” ”Should we have a baby?”
Just when you think you’re done with the tough decisions, they get tougher.
“Should I get divorced?” ”Should I close my business?” ”Should we pull the plug?”
Last month, a friend of mine had her pregnant sister (Emily) rushed to the hospital. Major problems. Heart stopped. Coma.
Now this:
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Dear friends,
This is Emily. I am overwhelmed looking at all the posts saying you are praying for me and my family. Thank you so much. I am very blessed! I have been at home for four weeks now with around-the-clock supervision–gaining strength, and able to see this screen! :)
It feels strange to share this on facebook, but I want to give you an update so you can pray specifically if you wish…:
Two weeks ago, I had a 20-week ultrasound. The doctor told Andy and me that our baby will not live. The doctor further said that continuing the pregnancy is a huge risk to my life, so she recommended terminating the pregnancy. Our baby’s heart is still beating.
Last Thursday, we had another ultrasound which showed more fluid in the head than the previous ultrasound – not a good sign. However, the doctor seemed less urgent about ending the pregnancy at that appointment. We had my family with us to hear the details themselves and to be with us in case we had to make a decision then.
We have been praying and thinking and talking with each other and with our pastors and family and friends. Our current plan is to watch my health closely and to again have another ultrasound this week and see if baby’s health continues to go down or not.
Prayers for wisdom, patience, and peace of mind would be very much appreciated.
Love,
Emily (and Andy)
P.S. We are open to your thoughts and advice too.
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Some life decisions are too difficult to make alone.

Everything we’ve learned up to this point in our lives will not be enough. When faced with the really difficult decisions in life, we can’t trust ourselves.
We are weak. We are blinded. We need more…
We need others.
If you have big plans for your life, be prepared. However, you’ll need more than education, experience, guts, or money.
You’ll need your fellow warriors by your side.
Don’t prepare yourself to make the important decisions in life. Prepare your network. They’re the ones you’ll need.
Begin the preparations tonight,
Aaron@Biebert
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Tags: Difficult, Important Decision, Life, Make, Network, Prepare, Tough
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